With 10% growth, tourism observes a substantial progression in e-commerce.

Written by Zoé Baillieux on Jun 20, 2019 2:57:12 PM

This is not a surprise, digital is essential in our daily lives and our behavior. Hootsuite's and We Are Social’s latest annual Digital Report revealed that 11 new users appear every second in the world. These are new possibilities for e-commerce and therefore for e-tourism.

Disconnecting just one day in 2019 could be an impossible mission. As the annual Digital Report published by Hootsuite and We Are Social indicates. Indeed, if we believe this study, the French spend an average of 4 hours and 38 minutes per day on the internet. Moreover, according to Médiamétrie, this time has quadrupled in ten years.

For the 60.42 million of the population (92% of French), these four hours are conducive to "internet surfing", going from one page to another. Among the most visited applications and sites, social media is at the top of the basket with 1 hour and 17 minutes on these platforms, whatever the media. Youtube remains the social media of choice with 78% of internet users who use it. Next, are Facebook and Instagram, with 74% and 35% of subscribers. Given these numbers, the marketing possibilities for professionals are endless. Indeed, the potential audience of Instagram advertising, image media and therefore brands, represents 17 million people, mostly young people aged 18 to 34 (25%). Snapchat, though on the decline, can boast of targeting a target audience of 18.50 million people. It's a lot more than Twitter reaching almost 5.5 million people.

$ 28 billion in spending in the tourism sector

Like most studies on digital and e-commerce, this one, in turn, underlines the growing importance of mobile in the daily lives of Internet users. This global trend affects nearly 5.112 billion people, representing a gain of 2% (more than 100 million new mobile users) between January 2018 and January 2019. Mobile is used primarily for online video services then messaging, banking applications and geolocation plans. E-commerce is a sector that is gaining capacity on mobile since 26% of Internet users have already made a purchase online via a smartphone. Of the spending categories with the highest expenditures, travel led the way with $28.12 billion. Tourism is also one of the most successful among all categories of e-commerce, with + 10%, after fashion/beauty and furniture.

Topics: Tourism

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