Video and E-commerce: 11 figures to know in 2019

Written by Zoé Baillieux on Jul 16, 2019 5:14:59 PM

Appreciated by internet users, very engaging and highly shareable, the video has been for a long time essential in brands communication strategy. It was nothing more than a question of time before it started to be used by brands websites to develop their online sales.

In a world where the consumer is very volatile and suspicious than ever, allowing them to inform themselves by video during their purchase decision has become a real lever of reassurance and conversion.

In this infographic: Consumer Video Platform, Teester, compiled a few must-know figures on the usage and impact of videos on E-commerce in 2019.

Infographic: Video and E-commerce: 11 figures to know in 2019


7/10 Consumers prefer video to text when discovering a new product or service
90% of consumers declare video helps them to make their purchase decisions
64% of consumers are susceptible to buy a product online after having watched a video
88% of marketers declare an increased conversion rate when they integrate a video on their product sheets
+37% Add to basket in addition, for product sheets equipped with a video
½ internet users search for videos on a product or service before going to a physical store
¼ consumers declared to have used Youtube to view a video on a product or service while it was in a store
72% of consumers are more susceptible to buy if there are photos or video integrated into client comments, up to 84% of customers aged 18-29
67% of internet users search for customers videos to make a final opinion on a product
49% go on Youtube to search for supplementary information on a product
+57% Additional conversion on product sheets equipped with customer videos

Acclaimed format for internet users 

When they have the choice between video and text 7 out of 10 customers prefer video to text when discovering a new product or service. Wyzowl, the state of video marketing 2019.

90% of consumers declare video helps them to make their purchase decisions, Forbes, Video Marketing: The Future of Content Marketing,2017

Video makes it possible in particular to see a product in real conditions of use, to understand functionality rapidly and to discover experiences from real customers before making a final opinion. 

A real impact on conversion


64% of consumers are more susceptible to buy a product online after having watched a video,Forbes, 17 Stats about Video Marketing, 2017

88% of marketers declare an increased conversion rate when they integrate a video on their product sheets, Liveclicker Video Commerce Report: Using video to make a positive impact on E-commerce, 2015

A product sheet equipped with a video generates +37% add to basket more than a product sheet without one. kissmetrics, impact of video on sales,2017

Video in an omnichannel approach

50%  internet users search for videos on a product or service before going to a physical store, Think with Google, Ipsos Connect, 2016

1 consumer out of 4 declares to have used Youtube to view a video on a product or service while it was in a store. Think with Google, Holiday Shopper research 2014

User-generated content to feel reassured before purchase

72% of consumers are more susceptible to buy if there are photos or video integrated into client comments, up to 84% of customers aged 18-29. Etude Power Reviews, Snapshot for E-Commerce & The Role of Visual Content 2016

67% of internet users search for customer videos to make a final opinion on a product, and 49% go on Youtube to search for supplementary information on a product, How Social Media and User Generated Content Drive Sales Infographic,2015

+12% to 88% of additional conversion on product sheets equipped with customer videos, Teester, AB Test conducted with clients,2018

 

Article Taken from Co-marketing News 

Topics: Video

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