In addition to its winter sales operations, the Un Jour Ailleurs brand wanted to be able to revive its customers with relevant product recommendations and encourage customers to buy on-sale products.
Thanks to the Advalo platform, the brand's marketing teams were able to easily configure personalized follow-up emails on viewed products, intended for 3 different audiences:
- Visitors who have recently visited a product page in the coats category, without making a purchase.
- Visitors who have recently visited a product page in the coats category, also non-buyers.
- The remaining database
Emails intended for individuals who visited the mesh or coat type product pages were personalized with recommendations concerning the last products viewed, as well as the best-selling products in these two categories.
Individuals for whom no particular browsing activity was detected received a standard email, without personalization.
The results of this campaign are amazing :
In this campaign, 14% of the database represented by visitors in coat and mesh categories and targeted by personalized emails represented 47% of openers and 90% of clickers in total.
They are the source of 78% of the online turnover generated following these reminders.
About Un Jour Ailleurs
Founded in 1985, the Un Jour Ailleurs brand now has over 160 shops, in France and abroad, and has supported women in their daily lives for over 30 years with unique know-how and creativity and resolutely Parisian style. Driven by a desire for renewal, UJA has positioned itself as the spearhead of a "new couture spirit" and has initiated a strategic re-positioning several years ago in the hopes to permeate its marketing.