Video and E-commerce: 11 figures to know in 2019

Written by Zoé Baillieux on Jul 16, 2019 5:14:59 PM

Appreciated by internet users, very engaging and highly shareable, the video has been for a long time essential in brands communication strategy. It was nothing more than a question of time before it started to be used by brands websites to develop their online sales.

In a world where the consumer is very volatile and suspicious than ever, allowing them to inform themselves by video during their purchase decision has become a real lever of reassurance and conversion.

In this infographic: Consumer Video Platform, Teester, compiled a few must-know figures on the usage and impact of videos on E-commerce in 2019.

Infographic: Video and E-commerce: 11 figures to know in 2019

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Topics: Video

Frenchweb Interview: The evolution of data usage and predictive marketing in the retail and automotive sectors

Written by Zoé Baillieux on Jun 3, 2019 2:25:01 PM

Olivier Marc, co-founder and CEO of Advalo gave an interview for Frenchweb.

 

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Topics: individualized marketing, expert interview, Video