Olivier Marc, Advalo co-founder and CEO gave an interview to Frenchweb.
Appreciated by internet users, very engaging and highly shareable, the video has been for a long time essential in brands communication strategy. It was nothing more than a question of time before it started to be used by brands websites to develop their online sales.
In a world where the consumer is very volatile and suspicious than ever, allowing them to inform themselves by video during their purchase decision has become a real lever of reassurance and conversion.
In this infographic: Consumer Video Platform, Teester, compiled a few must-know figures on the usage and impact of videos on E-commerce in 2019.
Infographic: Video and E-commerce: 11 figures to know in 2019