With the Advalo platform, Eram's teams have put personalization devices in place which send thematic newsletter campaigns to their clients.
Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo
In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.
Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo
With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.
Topics: Retail, Cas Clients, Use Case, Webinar, Vidéo
Real-time connectivity between the Advalo platform and Google Ads enables Eram to tailor keywords and bid strategies for its Google Network campaigns based on the value of each customer.
Eram optimized its budget by concentrating its investments on priority targets.
David Le Douarin, Advalo co-founder was interviewed by AWS.
David Le Douardin, co-founder of the predictive marketing platform Advalo, talks about his background in CRM data processing and how AWS was instrumental in building and scaling the French startup's business.
See the full interview here: https://www.youtube.com/watch?v=PrD_wE_LRFs
Topics: AI &Data, Vidéo, expert interview