[USECASE] BodemerAuto: + 4.40% re-engagement rate on a second leads thanks to the Advalo platform

Written by Zoé Baillieux on Mar 2, 2020 1:34:56 PM

The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project.

Things are also going faster, and it has become crucial for car brands to act at the right time so as not to miss the fleeting opportunities to generate inspiration and impulse that will positively influence the final decision of the buyer.

An issue was taken in hand by BodemerAuto, which sets up with Advalo concrete solutions to fully value each purchase intention detected by feeding it intelligently throughout the decision-making process of the individual.

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Topics: Automobile, individualized marketing, Use Case

[USECASE] Un Jour Ailleurs Winter Sales boosted thanks to personalized recommendations: 78% of online sales generated by customers who have received a personalized e-mail.

Written by Zoé Baillieux on Feb 24, 2020 5:20:00 PM

In addition to its winter sales operations, the Un Jour Ailleurs brand wanted to be able to revive its customers with relevant product recommendations and encourage customers to buy on-sale products.

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Topics: Retail, individualized marketing, Use Case

[CUSTOMER INTERVIEW] Advalo as seen by Grain de Malice: feedback from Laurent Bacquaert, CRM Manager and Marion Landry, Client Marketing Manager

Written by Zoé Baillieux on Feb 24, 2020 4:50:15 PM

Overview of the collaboration rich in developments with Grain de Malice and Advalo with Laurent Bacquaert, CRM Manager and Marion Landry, Customer Marketing Manager for the ready-to-wear brand. 

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Topics: Retail, Exclusive interviews, Use Case

[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

Written by Zoé Baillieux on Aug 6, 2019 4:10:06 PM

With the Advalo platform, Eram's teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

Written by Zoé Baillieux on Aug 6, 2019 4:02:19 PM

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

Written by Zoé Baillieux on Aug 6, 2019 3:53:20 PM

With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.

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Topics: Retail, Cas Clients, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Eram optimized the profitability of its campaigns in real-time on Google Ads: CPA reduced by 25%

Written by Zoé Baillieux on Aug 6, 2019 3:42:52 PM

Real-time connectivity between the Advalo platform and Google Ads enables Eram to tailor keywords and bid strategies for its Google Network campaigns based on the value of each customer.
Eram optimized its budget by concentrating its investments on priority targets. 

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Topics: Retail, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

Written by Zoé Baillieux on Aug 6, 2019 3:29:44 PM

Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we're able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.

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Topics: Retail, Predictive Marketing, Exclusive interviews, Use Case, Webinar

[Workshop] AI, predictive models, and individualized marketing: How can CRM & Digital campaign efficiency be improved?

Written by Zoé Baillieux on Jun 4, 2019 11:59:52 AM
On the 11th and 12th of June, the AI Paris trade fair will take place, an unmissable event for Artificial Intelligence experts. This year, Olivier Marc, CEO, and co-founder of Advalo will have the opportunity to officiate this workshop alongside Brice Renvoizé, Digital & Experience Manager of SEAT France.

 

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Topics: AI &Data, individualized marketing, Use Case

[CLIENT TESTIMONIAL] Identify and prioritize the most value-generating marketing actions: Bocage

Written by Zoé Baillieux on May 29, 2019 10:25:15 AM

Using Advalo's analysis of the Bocage database and its evolution over time. Bocage marketing teams were able to identify priority strategies to adapt to generate maximum additional revenue for future seasons.

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Topics: Retail, Use Case, Webinar