The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project.

Things are also going faster, and it has become crucial for car brands to act at the right time so as not to miss the fleeting opportunities to generate inspiration and impulse that will positively influence the final decision of the buyer.

An issue was taken in hand by BodemerAuto, which sets up with Advalo concrete solutions to fully value each purchase intention detected by feeding it intelligently throughout the decision-making process of the individual.

In addition to its winter sales operations, the Un Jour Ailleurs brand wanted to be able to revive its customers with relevant product recommendations and encourage customers to buy on-sale products.

Overview of the collaboration rich in developments with Grain de Malice and Advalo with Laurent Bacquaert, CRM Manager and Marion Landry, Customer Marketing Manager for the ready-to-wear brand. 

With the Advalo platform, Eram's teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.

Real-time connectivity between the Advalo platform and Google Ads enables Eram to tailor keywords and bid strategies for its Google Network campaigns based on the value of each customer.
Eram optimized its budget by concentrating its investments on priority targets. 

Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we're able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.

On the 11th and 12th of June, the AI Paris trade fair will take place, an unmissable event for Artificial Intelligence experts. This year, Olivier Marc, CEO, and co-founder of Advalo will have the opportunity to officiate this workshop alongside Brice Renvoizé, Digital & Experience Manager of SEAT France.

Using Advalo's analysis of the Bocage database and its evolution over time. Bocage marketing teams were able to identify priority strategies to adapt to generate maximum additional revenue for future seasons.