3 tips to stand out in retail in 2019

Written by Zoé Baillieux on Jun 28, 2019 12:54:24 PM


What are the new fundamentals of retail? On the occasion of the French Preferred Brands
ceremony, organized by e-marketing.fr and EY Parthenon, the retail expert Frank Rosenthal
gave us three video tips to stand out in 2019.

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Topics: Retail, Predictive Marketing, organic growth

Customer Knowledge: Why brands must focus on AI and data to reassert their role as a merchant

Written by Zoé Baillieux on Jun 19, 2019 12:59:35 PM

Are the widespread drops of in-store traffic inevitable or simply the reflection of a change in consumer’s behavior, who now prefer to visit a store whilst assessing the brands' products on their website?

In an ever-changing world, retailers have not integrated consumers’ new buying habits, whom, evaluate and decide online the interest of going to a store. Confronted with the reality of drops in in-store traffic, retailers tried to reverse the trend by increasing marketing pressure. Hasty solutions that have proved destructive for both profit margin and customer experience. Such practice negatively affects the relationship of trust between retailers and customers.

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Topics: Retail, AI &Data, individualized marketing

What are the keys to setting up an retail-specific omnichannel strategy?

Written by Zoé Baillieux on Jun 18, 2019 3:41:08 PM

For its fifth edition, Paris Retail Week entirely revamped itself. To personalize the customer experience, the event put a brand new thematic program run by eight mentors in place. As recognized experts in their field, they, therefore, will be points of reference for professionals seeking answers to their daily problems.

For retailers, the challenge is no longer to attract consumers online or in stores. It is now imperative to satisfy on all communication channels. But for "online" and "offline" to be in conjunction, it is imperative to establish a complementarity between the different channels, otherwise risk seeing consumer move on to the competition. A difficult exercise that Tatiana Pecanac-Ayel, e-commerce and cross-channel manager at Devred 1902, is undertaking.
She is responsible for fluidifying the customer journey in connection with the ready-to-wear menswear brand outlets. She must constantly analyze customers shopping journey to better meet their expectations. She will attend Paris Retail Week and will discuss these challenges.

The eight issues and eight mentors who shall represent them can be seen at the Porte de Versailles exhibition, in Paris, from September 24-26 2019. This major European event for the entire trade ecosystem will bring together 25,000 professional visitors, from start-ups to major e-commerce brands and retail brands. During the event, e-retailers and retailers will have the opportunity to interact with more than 600 exhibitors and attend 200 conferences to better negotiate and benefit from forthcoming changes in connected commerce.

Article taken from FrenchWeb.fr , content realized in partnership with Comexposium

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Topics: Retail, omnichannel

3 axes for better omnichannel efficiency

Written by Zoé Baillieux on Jun 17, 2019 3:09:27 PM

Testimonials from Bensimon, Total Direct Energie, UGC, and Klépierre. How to create a virtuous omnichannel ecosystem that generates growth?

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Topics: Retail, expert interview, Digital Transformation

WHY DOES A PHYGITAL STRATEGY MAKE SENSE?

Written by Zoé Baillieux on Jun 11, 2019 1:51:08 PM

In addition to a digital strategy, opening a physical store or partnering with a distributor makes sense for proximity, credibility, and commitment with customers.

Could hyper digitization, often sought after by brands, be altered and turned towards a more human receptive experience? "Placing encounters at the center of our activities, improving the product experience and customer experience through a physical store is clearly an added value for a brand in the midst of establishing itself," says Valérie Piotte, General Manager at Altavia Cosmic. For example, when the American bedding brand Casper opens a "nap shop" in the heart of New York, when Sézane bets on offering its limited stock collections in a "showroom" style apartment, or when online furniture store Miliboo opens a digital shop that provides decoration coaching, the need to live an experience acts as breath of fresh air. "We have to come up with an in-store value-added proposition on the notions of exchanges, additional services, and live product demonstrations", continues Valérie Piotte.
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Topics: Retail, customer experience, Phygital

M-commerce - A valuable bargaining tool

Written by Zoé Baillieux on Jun 7, 2019 10:58:22 AM

In 2019, mobile sales will equate to 20.386 billion euros, of which 12.7 million euros for smartphones and 7.6 billion for tablets.

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Topics: Retail

[CLIENT TESTIMONIAL] Identify and prioritize the most value-generating marketing actions: Bocage

Written by Zoé Baillieux on May 29, 2019 10:25:15 AM

Using Advalo's analysis of the Bocage database and its evolution over time. Bocage marketing teams were able to identify priority strategies to adapt to generate maximum additional revenue for future seasons.

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Topics: Retail, Use Case, Webinar

Retail needs AI based individualized marketing

Written by Zoé Baillieux on Mar 26, 2019 5:16:46 PM

In order to fully understand customer expectations, the retail sector must adopt technologies based on AI and machine learning to better contextualize their messages.

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Topics: Marketing individualisé, Retail, Interview d'expert

Parisian Data Marketing Fair 2018

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 2:03:47 PM

Advalo’s teams went to the Data Marketing fair November 20th and 21st at the Cité de la Mode
and Design in Paris. This article will inform you of the highlights and the main insights Advalo’s
teams retained.

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Topics: Retail, AI &Data

Advalo from the viewpoint of Valérie Kaufmann, CRM Director and Audrey Raimond, Digital CRM Communications Manager, BUT.

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 1:55:38 PM

Valérie Kaufmann and Audrey Raimond, CRM Director and Digital CRM Communications
Manager at BUT, explain how the furniture chain wants to individualize communication with
each customer, in order to offer a consistent omnichannel experience.

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Topics: Marketing individualisé, Retail

Transformation: individualized marketing, an essential strategy for retail brand survival

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:15:17 PM

David le Douarin, co-founder of Advalo was a guest on After Business, which aired December
3rd on BFM Business, the first French Economic and Financial information channel.

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Topics: Marketing individualisé, Retail, Interview d'expert

Advalo's Sunday Guide to NRF 2019: Retail's Big Show

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 4:14:41 PM

Here is our handpicked agenda to help you get a head start on what exhibits, sessions, ideas and stages to see January 13 at NRF 2019: Retail's Big Show and EXPO.

Also don't  forget to swing by and join us January 15th from 12pm to 3pm for The NRF Debrief New Yorker Lunch, a complimentary lunch buffet, hosted by innovative AI companies Akeneo, iAdvize & TARGET2SELL only a few steps away from the Javits Center at Cachet Boutique Hotel in the Retreat Room, 510 W 42nd St, New York, NY 10036-6204

Sunday, January 13

11:45am - 12:15pm
5 Secrets to omnichanel success, Stage 3, EXPO Hall, Level 1

Top brands compete almost solely on the strength of their customer experience. For every brand, that experience means something different.

Discover how leading retail companies like eBay, John Lewis, and Walmart ensure the experiences they provide are flawless across every customer touchpoint, device, and location to grow sales and customer loyalty.

11:45am - 12:15pm
Boosting customer engagement and revenue with AI-driven wireless, Stage 6, EXPO Hall, Level 3

AI-driven wireless is a hot trend, with 7 of the top 40 retailers having implemented new networks in the past 6 months to boost customer engagement, drive revenue, and lower OPEX.  In this session, you will hear their stories. Learn how to make Wi-Fi easy to setup, operate, and troubleshoot.  Plus, learn how to deploy new Bluetooth location services without battery beacons, such as store navigation, messages, and analytics.   Your peers are building the store of the future with AI-driven wireless.  Now you can too!

11:45am - 12:15pm
Omnichannel retailing: 9 ways to provide the experience your customers expect, Stage 5, EXPO Hall, Level 3

Are you really offering the omnichannel experience your customers want? In a recent global survey of retailers, 50% of respondents said it’s too hard to adapt their legacy systems and processes to omnichannel supply chain needs.  In this session, Generix Group offers 9 ways to overcome the top challenges.

1:00pm-1:30pm 
The relation between data and the customer experience, Stage 1, EXPO Hall, Level 1

The driving force of much of today’s retail transformation lies in the hands of the hyper-connected consumer. Retail is no longer centered on products but focused more on the customer and their experiences. So how can data play a role in the customer experience? In this session, Ian Holland, Vice President of ACCEO Retail-1 will explain how retailers can significantly increase sales and offer superior experiences by leveraging a unified data universe.

2:00pm-2:30pm
The wellness revolution, Consumer behavior in a new retail era, Stage 2, EXPO Hall, Level 1

Wellness is taking shape as a major trend transforming the consumer markets for leading retailers and brands.  This transformation has been led by changing consumer preferences; the emergence of unique influencers and the power of social media; demographic shifts mandating an authentic brand promise, trust and radical transparency; the innovation of new entrants; and the remaking of strategies for legacy brands.  
 
Join Steve Barr, PwC Consumer Markets Leader, for a conversation featuring the unique voices of an athlete and an entrepreneur that will help make actionable sense of this mega trend.

3:15pm-3:45pm
Boost ROI from your commerce platform with content driven experience, Stage 1, EXPO Hall, Level 1

In this session, learn how Urban Decay was able to expand into new global markets (South America and Europe), double the size of its website by introducing the “UD All Access” site, increase page views by 258%, and increase site entrances by 1600%. Implementing an enterprise-class content management system (CMS) with its commerce platform enabled Urban Decay to simplify the management of personalized content and localization processes to support its globalization goals and deliver the localized and seamless experiences that their customers expect.

3:15pm-3:45pm
Mountain Khaki's:  using a CDP to transform customer acquisition and retention,Stage 2, EXPO Hall, Level 1

Mountain Khakis used a Customer Data Platform to create a 360 customer view from eCommerce, retail and marketing data providing insight into purchase patterns, lifetime value and product preferences and level up their marketing results.  The result?  An unprecedented view of customer value distribution transforming their understanding of who their best customers are, and how to grow their business.


3:15pm-3:45pm
The pursuit of true 1-to-1 marketing personalization, Stage 4, EXPO Hall, Level 1

Data creates opportunities for retailers to transform their business and leverage their understanding of each individual customer. As data collection becomes an industry standard, proper data optimization is facilitated through improved technologies that emphasize each customer’s experience.

 
True Fit’s Director of Brand Relations, Sarah Hodge, and ASICS America's Head of Digital Commerce, Sean Condon will discuss how to bring target audiences, consumer purchasing patterns, fit consistency and returns performance into one aggregated view, to provide superior experiences across all touchpoints of the shopping journey.

3:15pm-3:45pm
Order Management's role in omnichannel transformation, Stage 6, EXPO Hall, Level 3

Retailers continue to struggle transforming from multichannel thinking and approaches to true integrated omnichannel strategies and execution. This presentation, featuring Brendan Witcher of Forrester Research, will review the four pillars of omnichannel success and the role of digitization. Order Management is a critical part of that journey, driving flexible fulfillment excellence, and impacting the top and bottom lines. Includes a case study on how one leading omnichannel retailer has used order management to support its growth strategies, improve the customer experience, and reduce operating costs.

4:00pm-4:30pm
Leveraging AI to predict demand and drive just in time operations,Stage 2, EXPO Hall, Level 1

Automated machine learning has led to a regime change from agile business operation to “just-in-time” operation - the ability for a business to use improved forecasts to go from concept to consumer (material sourcing, production, marketing, shipping, etc.) at exactly the right time. The presentation will begin with an overview of recent news stories, and highlight specifically how AI can improve demand forecasting and drive just-in-time operations for modern retailers.
















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Topics: Retail, AI &Data, omnichannel, customer experience