Advalo builds on Amazon Web Services

Written by Zoé Baillieux on Oct 28, 2019 2:04:42 PM

Advalo builds on Amazon Web Services to become the strategic lever of retailers: Artificial intelligence and machine learning are at the heart of Advalo’s business model

Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud.

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Topics: Retail, Predictive Marketing, AI &Data

E-commerce Mag: Advalo among the 22 companies selected by Business France for NRF

Written by Thibaut PIRIOU LE LAN on Oct 25, 2019 2:35:39 PM
 
Selected for its innovative nature and potential for commercial success in the US- Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.
 
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Topics: Retail, Predictive Marketing, AI &Data

Actu IA: The 22 start-ups selected by Business France for the NRF Retail's Big Show 2020

Written by Zoé Baillieux on Oct 25, 2019 2:29:33 PM

Business France launched its selection process for the NRF Retail's Big Show 2020 in April. The event will be held in New York from January 12-14 2020. 22 French start-ups have been selected by Business France to represent French Tech.

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Topics: Retail, Predictive Marketing, AI &Data

LSA: Advalo selected with 21 other companies to represent French Tech at NRF 2020

Written by Zoé Baillieux on Oct 25, 2019 2:27:08 PM

Once again French retail tech will be exhibiting at the Retail's Big Show, which will take place in New York from January 12-14 2020; Business France has hand-selected a delegation of 22 start-ups specialized in retail and marketing. 

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Topics: Retail, Predictive Marketing

Emarketing: NRF 2020, discover the 22 companies selected by Business France

Written by Zoé Baillieux on Oct 25, 2019 2:22:49 PM
 
Selected for its innovative nature and potential for commercial success in the US - Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.


Business France distinguished 22 French Tech startups to bring along to the major international retail event NRF Retail's Big Show, which will be held January 12-14 2020 in New York. Selected by a jury of professionals (Vente-privée.com, Casino, Cartes Bancaires CB, SES-imagotag, Altavia, iloveretail.fr, Orange Retail, SEAT, Kering, PICOM and Business France), these fledgling entrepreneurs were all chosen for their innovative character and potential for commercial success in the United States. "Their presence at the NRF show will allow them to confirm their potential in the market or increase their development on the US market," explains Business France.

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Topics: Retail, Predictive Marketing

3 ways to leverage CRM data to boost retail sales

Written by Zoé Baillieux on Oct 21, 2019 10:30:30 AM

David Le Douarin, co-founder of Advalo shares a commentary on Digital Commerce 360 where he explains how to bring performance back with adapted CRM marketing efforts.

Read it here: 

https://www.digitalcommerce360.com/2019/10/16/3-ways-to-leverage-crm-data-to-boost-retail-sales/

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Topics: Retail, CRM

How can marketers prepare for the rise in hyperpersonlaization

Written by Zoé Baillieux on Aug 8, 2019 3:34:57 PM

If you’ve ever noticed an email from a brand addressed directly to you or based on your prior purchases, then you’ll be familiar with marketing personalisation. This was an early broad approach, and we have seen personalisation evolve as organisations have brought new types of data into the mix, including contextual and location specific information, followed by analytics and machine learning for more real-time customer data.

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Topics: Retail, Predictive Marketing, Personalization

[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

Written by Zoé Baillieux on Aug 6, 2019 4:10:06 PM

With the Advalo platform, Eram's teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

Written by Zoé Baillieux on Aug 6, 2019 4:02:19 PM

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

Written by Zoé Baillieux on Aug 6, 2019 3:53:20 PM

With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.

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Topics: Retail, Cas Clients, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Eram optimized the profitability of its campaigns in real-time on Google Ads: CPA reduced by 25%

Written by Zoé Baillieux on Aug 6, 2019 3:42:52 PM

Real-time connectivity between the Advalo platform and Google Ads enables Eram to tailor keywords and bid strategies for its Google Network campaigns based on the value of each customer.
Eram optimized its budget by concentrating its investments on priority targets. 

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Topics: Retail, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

Written by Zoé Baillieux on Aug 6, 2019 3:29:44 PM

Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we're able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.

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Topics: Retail, Predictive Marketing, Exclusive interviews, Use Case, Webinar

The power of propensity: Understanding this measures role in your marketing efforts

Written by Zoé Baillieux on Aug 5, 2019 3:44:33 PM

Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets to marketing each year.

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Topics: Retail, Predictive Marketing, Exclusive interviews

International E-commerce is booming

Written by Zoé Baillieux on Jul 30, 2019 2:55:39 PM

International e-commerce has experienced exceptional growth since 2015 when it already reached 269 billion euros. In 2020, it should exceed 881 billion euros …

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Topics: Retail, customer experience, Digital Transformation

The Customer Journey in the Omnichannel era

Written by Zoé Baillieux on Jul 29, 2019 2:15:56 PM

Omnichannel is now a reality for a majority of consumers. If the store remains the favorite selling point of the French, they are today 85% to use digital in parallel, whether to buy or to inquire …

Wide has just released the results of its first unpublished study, in partnership with EBG and Harris Interactive, on optimizing the omni-channel shopping journey.

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Topics: Retail, omnichannel, customer experience

Deliverability and commitment are linked

Written by Zoé Baillieux on Jul 26, 2019 3:10:07 PM

A new study reveals the direct link between subscriber engagement and filtering rate as spam in email messaging.

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Topics: Retail, Marketing prédictif, AI &Data

Retailers rely on digital to attract customers in stores.

Written by Zoé Baillieux on Jul 11, 2019 12:00:04 PM


A study reveals that the share of drive-to-store investments in the world among retailers will
amount to 55 billion euros in 2019 or 58% of the total advertising expenditure of the sector.
This share should reach 65% in 2023 with € 73bn (+ 36%), growth driven by digital-to-store
spending ...
On the occasion of the Cannes Lions, S4M, a Drive-to-Store specialist, commissioned IHS
Markit, the first global study dedicated to the share of drive-to-store advertising investments.
While many studies already exist by media, format or medium of purchase, The State of
Drive-to-Store Advertising 2019 is the first study to assess the size of the advertising market, all
media combined, from the angle of the campaign objective drive-to-store.
As part of this study, 400 advertisers from all retail sectors were interviewed to support the
market data and forecasts generated by IHS Markit thanks to more than 15 years of expertise in
the advertising sector.

Drive-to-Store growth is driven by digital

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Topics: Retail, Digital Transformation, Drive-to-store

Retail: Customer priorities are changing ...

Written by Zoé Baillieux on Jul 10, 2019 10:53:08 AM

Retail: Customer priorities are changing ...

The historical trio price, proximity, and choice, which kept many brands afloat for years, today
seems obsolete in the face of new demands of consumers ...
"Find what I'm looking for" is the number one priority for customers revealed by the results of the
2019 Value for Shopper® Barometer, conducted among 5,000 French women and French men
by Altavia Shoppermind in partnership with OpinionWay.
This criterion supersedes that of the price, historically ranked number one, was always
necessary but is no longer sufficient, at a time when online habits dictate new standards of
customer expectations.
The criterion "find what I'm looking for" comes at the top of the ranking (55.1% for food) in front
of "save money" (53%) and "optimize my time" (46%). %) in 6 sectors out of the 7 studied.
The only sector where the price remains No. 1 is the clothing sector.

New customer requirements

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Topics: Retail

3 tips to stand out in retail in 2019

Written by Zoé Baillieux on Jun 28, 2019 12:54:24 PM


What are the new fundamentals of retail? On the occasion of the French Preferred Brands
ceremony, organized by e-marketing.fr and EY Parthenon, the retail expert Frank Rosenthal
gave us three video tips to stand out in 2019.

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Topics: Retail, Predictive Marketing

Customer Knowledge: Why brands must focus on AI and data to reassert their role as a merchant

Written by Zoé Baillieux on Jun 19, 2019 12:59:35 PM

Are the widespread drops of in-store traffic inevitable or simply the reflection of a change in consumer’s behavior, who now prefer to visit a store whilst assessing the brands' products on their website?

In an ever-changing world, retailers have not integrated consumers’ new buying habits, whom, evaluate and decide online the interest of going to a store. Confronted with the reality of drops in in-store traffic, retailers tried to reverse the trend by increasing marketing pressure. Hasty solutions that have proved destructive for both profit margin and customer experience. Such practice negatively affects the relationship of trust between retailers and customers.

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Topics: Retail, AI &Data, individualized marketing