[INTERVIEW] David Le Douarin: "The closer we are to consumer needs, the more we tend to forget about marketing"

Written by Zoé Baillieux on Sep 17, 2020 11:35:34 AM

For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.

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Topics: Predictive Marketing, Exclusive interviews, AI &Data, individualized marketing, expert interview

[Article] After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

Written by Zoé Baillieux on Sep 17, 2020 11:25:10 AM

After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

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Topics: Retail, Predictive Marketing, AI &Data, individualized marketing

[SOLUTION] AI, DATA & INDIVIDUALIZED MARKETING: DON'T MISS A SINGLE OPPORTUNITY TO SELL

Written by Zoé Baillieux on Sep 17, 2020 11:18:53 AM

Simply explaining how our platform works and how it interacts with the different marketing tools is not an easy thing to do, so we thought it would be more fun to share it with you in the form of a short powerpoint presentation. 


Between on and offline data consolidation, AI and predictive models, campaign activations... Become an expert on Advalo by reading over this short powerpoint


Need more information? Please contact us. Our experts will be delighted to discuss your marketing issues with you.

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Topics: Predictive Marketing, AI &Data, individualized marketing

[WEBINAR + PRESENTATION] Data and AI, the best marketing practices to ensure the success of your sales

Written by Zoé Baillieux on Aug 25, 2020 1:24:26 PM

Charlotte Le Bonniec and Antoine Bouchard, both of whom are Customer Success Managers for Advalo speak in this webinar about :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Sales"

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Topics: Predictive Marketing, AI &Data, individualized marketing

[Infographic] The Advalo platform: AI at the core of your marketing ecosystem

Written by Zoé Baillieux on Jun 19, 2020 12:02:45 PM

More than just a Customer Data Platform (CDP), the Advalo platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns. 

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Topics: Retail, Predictive Marketing, individualized marketing, CRM

AI for marketers: Capitalize on your CRM and digital data to optimize your SMS & mailing budgets for paper and catalogs

Written by Zoé Baillieux on Jun 16, 2020 11:50:20 AM

As business resumes, retailers are faced with the urgent task of restoring their business to a viable situation and their marketing teams are facing drastic cuts in the budgets allocated to them. 

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Topics: Retail, Predictive Marketing, AI &Data, individualized marketing

Advalo launches TAILOR, a guaranteed ROI offer to help retailers accelerate business recovery

Written by Zoé Baillieux on May 20, 2020 12:52:13 PM

Advalo, an individualized marketing solution, launches TAILOR, a new turnkey offer to help retailers accelerate the recovery of their business, without any risk to their cash flow. Designed on the basis of its most value-generating scenarios, the offer facilitates the deployment of individualized campaigns, enabling brands to seize every sales opportunity. By accompanying each consumer in a relevant way in his/her act of purchase and, by taking into account their needs and desires of the moment, the brands generate turnover without having to break their margins with aggressive and inefficient promotional campaigns.

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Topics: Retail, Predictive Marketing, AI &Data

[WEBINAR] " "Data, AI and individualized marketing: The keys to increasing ROI of your marketing campaigns during business recovery" with a testimonial from Cyrillus

Written by Zoé Baillieux on May 4, 2020 11:39:13 AM

The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the prevailing turmoil.

By taking full advantage of their data thanks to artificial intelligence, the Cyrillus brand can implement individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.

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Topics: Retail, Predictive Marketing, individualized marketing, Webinar, CRM

Individualized marketing for the restaurant industry

Written by Zoé Baillieux on Mar 29, 2020 12:37:24 PM

Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

[REPLAY - WEBINAR] Data and AI, the best marketing practices to ensure the success of your summer sales

Written by Zoé Baillieux on Mar 25, 2020 7:45:15 PM

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

Individualized Marketing for Tour operators: locate individuals looking to travel as early as possible & accompany them to conversion

Written by Zoé Baillieux on Mar 24, 2020 4:05:09 PM

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

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Topics: Predictive Marketing, AI &Data, individualized marketing, TRAVEL

[REPLAY - WEBINAR] Retailers  : Prepare your 2020 Strategy

Written by Zoé Baillieux on Mar 19, 2020 5:10:32 PM

As part of its series of conferences "Generating traffic at the point of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme :

"Prepare your strategy to develop customer value and ensure its future growth in 2020".

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Topics: Predictive Marketing, individualized marketing

[REPLAY - WEBINAR] : How to capitalize on customer value to find sustainable growth

Written by Zoé Baillieux on Mar 4, 2020 5:40:57 PM

As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "

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Topics: Predictive Marketing, Exclusive interviews, omnichannel, individualized marketing, expert interview

Retail : Prepare your 2020 strategy to develop customer value and ensure growth in 2020

Written by Zoé Baillieux on Mar 3, 2020 1:53:15 PM

In a context where margins are reduced each day a bit more and faced with customers who are less and less reactive and who generate less and less value, retailers have become aware of the need to develop their marketing strategy and rethink their action plans that will allow them to retain their customers and seek maximum value by individually influencing the purchasing behavior of each customer.

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Topics: Retail, Predictive Marketing, individualized marketing

Agencies, firms: Develop your clients' omnichannel strategy to improve the performance of their marketing campaigns

Written by Zoé Baillieux on Feb 25, 2020 3:36:48 PM

As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Individualize your marketing campaigns with the Advalo Platform

Written by Zoé Baillieux on Feb 17, 2020 1:36:19 PM

Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.

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Topics: Predictive Marketing, AI &Data, individualized marketing

AI, machine learning, reinforcement learning… Into the heart of predictive marketing

Written by Zoé Baillieux on Feb 17, 2020 12:03:20 PM

Today, ever more relevant exploitation of Big Data is made possible thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning ...They are a critical part of predictive marketing within the Advalo platform. Encounter and decode with Nicolas, Data Scientist at Advalo.

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Topics: Predictive Marketing, Exclusive interviews

[Video PRW Workshop] : Generate more customer value with Beaumanoir

Written by Zoé Baillieux on Feb 14, 2020 3:23:47 PM

Advalo was present at the Paris Retail Retail week show on September 24, 25 and 26 at the Parc des expositions, Porte de Versailles. Figured below is a video of the Advalo X Groupe Beaumanoir workshop: Generating more customer value by detecting and engaging customers in an individualized relationship.

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Topics: Retail, Predictive Marketing, individualized marketing

Interview Advalo: Individualized Marketing and predictive algorithms at the service of customer relations.

Written by Zoé Baillieux on Feb 10, 2020 4:17:08 PM

Interview of David Le Douarin by TV Finance.fr

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Topics: Retail, Predictive Marketing, individualized marketing, expert interview

Leverage AI to develop Customer Value

Written by Zoé Baillieux on Feb 4, 2020 1:59:38 PM

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic. The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

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Topics: Predictive Marketing, AI &Data