Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term.
As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :
"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"
The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value.
Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.
As part of its series of conferences "Generating traffic at the point of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme :
"Prepare your strategy to develop customer value and ensure its future growth in 2020".
As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "
In a context where margins are reduced each day a bit more and faced with customers who are less and less reactive and who generate less and less value, retailers have become aware of the need to develop their marketing strategy and rethink their action plans that will allow them to retain their customers and seek maximum value by individually influencing the purchasing behavior of each customer.
As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.
Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.
Today, ever more relevant exploitation of Big Data is made possible thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning ...They are a critical part of predictive marketing within the Advalo platform. Encounter and decode with Nicolas, Data Scientist at Advalo.
Advalo was present at the Paris Retail Retail week show on September 24, 25 and 26 at the Parc des expositions, Porte de Versailles. Figured below is a video of the Advalo X Groupe Beaumanoir workshop: Generating more customer value by detecting and engaging customers in an individualized relationship.
Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic. The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.
Joint interview with David Le Douarin, co-founder of Advalo and Philippe Favre, Managing Director of Prospheres, a firm specializing in business transformation and business turnaround
In the era of the customer journey and omnichannel digitalization, traditional retail brands are now facing organizational and financial challenges. Philippe Favre, Managing Director of the business transformation firm Prospheres and David le Douarin, co-founder of Advalo, the individualized marketing platform are interviewed below. The interviewees go on to explain how the implementation of individualized marketing in a business turnaround process is a major lever to uncover ongoing growth and sustainable profitability.
Click here to read the full interview
Advalo is a predictive marketing platform built for marketers to bridge the gap between data and customer journeys.
Advalo builds on Amazon Web Services to become the strategic lever of retailers: Artificial intelligence and machine learning are at the heart of Advalo’s business model
Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud.
Selected for its innovative nature and potential for commercial success in the US- Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.
Business France launched its selection process for the NRF Retail's Big Show 2020 in April. The event will be held in New York from January 12-14 2020. 22 French start-ups have been selected by Business France to represent French Tech.
Once again French retail tech will be exhibiting at the Retail's Big Show, which will take place in New York from January 12-14 2020; Business France has hand-selected a delegation of 22 start-ups specialized in retail and marketing.
Selected for its innovative nature and potential for commercial success in the US - Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.
Business France distinguished 22 French Tech startups to bring along to the major international retail event NRF Retail's Big Show, which will be held January 12-14 2020 in New York. Selected by a jury of professionals (Vente-privée.com, Casino, Cartes Bancaires CB, SES-imagotag, Altavia, iloveretail.fr, Orange Retail, SEAT, Kering, PICOM and Business France), these fledgling entrepreneurs were all chosen for their innovative character and potential for commercial success in the United States. "Their presence at the NRF show will allow them to confirm their potential in the market or increase their development on the US market," explains Business France.