3 tips to stand out in retail in 2019

Written by Zoé Baillieux on Jun 28, 2019 12:54:24 PM


What are the new fundamentals of retail? On the occasion of the French Preferred Brands
ceremony, organized by e-marketing.fr and EY Parthenon, the retail expert Frank Rosenthal
gave us three video tips to stand out in 2019.

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Topics: Retail, Predictive Marketing, organic growth

5 trends of tomorrow's trade

Written by Zoé Baillieux on Jun 27, 2019 1:55:59 PM

Paris RetailWeek and the Havas Paris agency presented the five trends of tomorrow's trade in France and around the world, through an exclusive study conducted among a panel of French, Chinese and American consumers.

Retailers must continue to renew themselves today, in particular, to face a new challenge: successfully engaging consumers and capitalizing on their brand.

For this to happen, everyone needs to reinvent themselves by drawing on their competitive advantage. This includes a more assertive trade that no longer seeks to fufill the demands of the many but better serves smaller and more demanding communities.

Trade is thus reconstructed as close as possible to the environmental, economic and social expectations of consumers, around them and for them.

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Topics: AI &Data, organic growth, individualized marketing

Top 5 reasons to attend Advalo's NRF Debrief Lunch

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 5:34:19 PM

Here are 5 reasons to not skip our New Yorker NRF Debrief Lunch

 # 1 Retail's BIG Show is in New York. Who does't love New York and Retail ?!

# 2 We are joining and hosting the event with 3 other Innovative AI companies. Advalo has developed a solid relationship with:  AKENEO iAdvize & Target 2 Sell. 

# 3 We have answers that you are looking for. Our Debrief lunch will be a means for retailers like yourself to get real answers on how you can improve traffic, sales turnover, and detect purchase intention. Advalo has the knowledge and solutions you want for optimal efficiency from your retail business.

#4  We Believe in the potential of stores. With the rise of e-commerce, many predicted the end of physical stores. These two retail
spaces are largely complementary and are far from being in competition if they are optimized with omnichannel technology. We have the technology, retailers you own the stores, lets work together.

#5 Your vision of analyzing the customer journey is our vision too, We would like to exchange with you on how to identify and anticipate purchasing routes of your customers in order to measure the impact of digital actions on sales made in stores. Our ability to reconcile online and offline data can help you better analyze the customer journey.
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Topics: AI &Data, organic growth, individualized marketing

Get individualized marketing and with it, organic growth!

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 5:15:00 PM

Our ambition is to help brands and retailers reconnect with their true role as merchants and maximize their ROI. 

2019 is finally here, waste no more time. Get individualized marketing and with it, organic growth. 




 

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Topics: organic growth, individualized marketing, ROI