Retail needs AI based individualized marketing

Written by Zoé Baillieux on Mar 26, 2019 5:16:46 PM

In order to fully understand customer expectations, the retail sector must adopt technologies based on AI and machine learning to better contextualize their messages.

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Topics: Marketing individualisé, Retail, Interview d'expert

Advalo from the viewpoint of Valérie Kaufmann, CRM Director and Audrey Raimond, Digital CRM Communications Manager, BUT.

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 1:55:38 PM

Valérie Kaufmann and Audrey Raimond, CRM Director and Digital CRM Communications
Manager at BUT, explain how the furniture chain wants to individualize communication with
each customer, in order to offer a consistent omnichannel experience.

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Topics: Marketing individualisé, Retail

Advalo 222nd in the Frenchweb 500 ranking!

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 11:45:32 AM

For the 3rd consecutive year, Frenchweb.fr has just unveiled its ranking of the 500 French Tech
companies. Advalo is honored to be in the 222nd position, which places the company in the top
half of the ranking.

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Topics: Marketing individualisé, Actualités

Advalo confirms its desire to expand in the US

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 11:42:49 AM

A major player in one to one marketing, Advalo granted the Journal des Entreprises an
exclusive interview.

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Topics: Marketing individualisé, Actualités

Transformation: individualized marketing, an essential strategy for retail brand survival

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:15:17 PM

David le Douarin, co-founder of Advalo was a guest on After Business, which aired December
3rd on BFM Business, the first French Economic and Financial information channel.

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Topics: Marketing individualisé, Retail, Interview d'expert

The Power of Individualized Marketing highlighted in the magazine Influencia

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:11:08 PM

Influencia, an innovation magazine, conducted an interview with David Le Douarin.

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Topics: Marketing individualisé, AI &Data

Will you be in NYC for NRF 2019 Retail's Big Show & Expo ?  If so let's meet at our NRF Debrief lunch, organized by AI experts

Written by Thibaut PIRIOU LE LAN on Jan 3, 2019 11:38:57 AM

Like Advalo you may be in New York in 2 weeks for the NRF Retail's Big Show.

After spending 3 intense days walking down the paths of the Javits Center, give yourself a well deserved relaxing break in a cozy and warm atmosphere ! That's why we are organizing a Buffet lunch in collaboration with AI experts : iAdvize, Akeneo and Target2Sell, on Tuesday the 15th. 

Let's join us and :

  • Meet your peers in a cozy and relaxing atmosphere

  • Enjoy a complimentary Lunch Buffet

  • Share ideas and feedbacks about NRF Retail's Big Show

From solving bottlenecks to delivering world-class CX to using predictive AI for personalization at just the right moment to customers, you’ll exchange ideas about the latest tech innovation critical to today’s omnichannel retail business leaders - only 10 minutes walk from the Javits Center!

You will find all the necessary information, by clicking on the picture below.

 

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Topics: Marketing individualisé, Actualités