Retail needs AI based individualized marketing

Written by Zoé Baillieux on Mar 26, 2019 5:16:46 PM

In order to fully understand customer expectations, the retail sector must adopt technologies based on AI and machine learning to better contextualize their messages.

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Topics: Marketing individualisé, Retail, Interview d'expert

Transformation: individualized marketing, an essential strategy for retail brand survival

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:15:17 PM

David le Douarin, co-founder of Advalo was a guest on After Business, which aired December
3rd on BFM Business, the first French Economic and Financial information channel.

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Topics: Marketing individualisé, Retail, Interview d'expert

AI, machine learning, reinforcement learning… A journey into the heart of predictivemarketing

Written by Thibaut PIRIOU LE LAN on Jan 8, 2019 2:16:57 PM

Data exploitation that is even more targeted than Big Data is now available, thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning. These constitute the heart of predictive marketing in the Advalo Platform. Meeting and decryption with Nicolas, a Data Scientist at Advalo.

 

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Topics: Interview d'expert, Predictive Marketing, AI &Data

Alix, Customer Insight Manager at Advalo: “The fulcrum at the center of the organization”

Written by Thibaut PIRIOU LE LAN on Jan 7, 2019 6:01:34 PM

Customer Insight Manager is a position created at Advalo to identify new marketing levers, disseminate best practices and identify innovative methods. What are the challenges of such a position and the benefits for our customers? Answered by Alix, data and CRM specialist, Customer Insight Manager.

Whether with customers, partners or internally, CIM ensures that everyone has the right level of information

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Topics: Interview d'expert

Understanding data quality management: Interview with Benjamin, data analyst at Advalo.

Written by Thibaut PIRIOU LE LAN on Dec 21, 2018 9:35:20 AM

Knowing how to collect data is one thing. Knowing how to make it relevant is another. And this is all the work of the people working in the data quality management department. Key point expressed by Benjamin, data analyst at Advalo. 

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Topics: Interview d'expert