In order to fully understand customer expectations, the retail sector must adopt technologies based on AI and machine learning to better contextualize their messages.

David le Douarin, co-founder of Advalo was a guest on After Business, which aired December
3rd on BFM Business, the first French Economic and Financial information channel.

Data exploitation that is even more targeted than Big Data is now available, thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning. These constitute the heart of predictive marketing in the Advalo Platform. Meeting and decryption with Nicolas, a Data Scientist at Advalo.

Customer Insight Manager is a position created at Advalo to identify new marketing levers, disseminate best practices and identify innovative methods. What are the challenges of such a position and the benefits for our customers? Answered by Alix, data and CRM specialist, Customer Insight Manager.

Whether with customers, partners or internally, CIM ensures that everyone has the right level of information

Knowing how to collect data is one thing. Knowing how to make it relevant is another. And this is all the work of the people working in the data quality management department. Key point expressed by Benjamin, data analyst at Advalo.