Individualized Marketing for Tour operators: locate individuals looking to travel as early as possible & accompany them to conversion

Written by Zoé Baillieux on Mar 24, 2020 4:05:09 PM

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

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Topics: Predictive Marketing, AI &Data, individualized marketing, TRAVEL

[REPLAY - WEBINAR] Retailers  : Prepare your 2020 Strategy

Written by Zoé Baillieux on Mar 19, 2020 5:10:32 PM

As part of its series of conferences "Generating traffic at the point of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme :

"Prepare your strategy to develop customer value and ensure its future growth in 2020".

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Topics: Predictive Marketing, individualized marketing

[REPLAY - WEBINAR] : How to capitalize on customer value to find sustainable growth

Written by Zoé Baillieux on Mar 4, 2020 5:40:57 PM

As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "

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Topics: Predictive Marketing, Exclusive interviews, omnichannel, individualized marketing, expert interview

[TRIBUNE] David Le Douarin : “Data-driven marketing provides concrete solutions to act against the drops of in-store traffic”

Written by Zoé Baillieux on Mar 3, 2020 2:35:12 PM

The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.

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Topics: Retail, individualized marketing, expert interview

Retail : Prepare your 2020 strategy to develop customer value and ensure growth in 2020

Written by Zoé Baillieux on Mar 3, 2020 1:53:15 PM

In a context where margins are reduced each day a bit more and faced with customers who are less and less reactive and who generate less and less value, retailers have become aware of the need to develop their marketing strategy and rethink their action plans that will allow them to retain their customers and seek maximum value by individually influencing the purchasing behavior of each customer.

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Topics: Retail, Predictive Marketing, individualized marketing

Food : How to switch to Individualized Marketing to retain customers?

Written by Zoé Baillieux on Mar 2, 2020 4:32:07 PM

Home delivery, order terminals at points of sale, click and collect .... the restaurant sector has been very shaken up by digital. This has completely transformed the customer journey and their purchasing habits. Restaurant professionals now have access to much more data on their consumers than a decade ago. In this highly competitive sector, it is now essential for restaurateurs to understand precisely customer consumption habits in order to meet their needs and desires as closely as possible.

 

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Topics: individualized marketing

[USECASE] BodemerAuto: + 4.40% re-engagement rate on a second leads thanks to the Advalo platform

Written by Zoé Baillieux on Mar 2, 2020 1:34:56 PM

The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project.

Things are also going faster, and it has become crucial for car brands to act at the right time so as not to miss the fleeting opportunities to generate inspiration and impulse that will positively influence the final decision of the buyer.

An issue was taken in hand by BodemerAuto, which sets up with Advalo concrete solutions to fully value each purchase intention detected by feeding it intelligently throughout the decision-making process of the individual.

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Topics: Automobile, individualized marketing, Use Case

Retail : How to improve your CRM strategy?

Written by Zoé Baillieux on Feb 26, 2020 4:58:27 PM

As  David Le Douarin,  co-founder and General Director of Advalo announced in his forum  

"Purchasing routes have been disrupted by new technologies. Faced with drops in store traffic, brands have greatly increased marketing pressure - email, retargeting, etc. - and have massively resorted to promotion. Unfortunately these practices have drawn them into a destructive spiral of margin and brand image."

"This marketing overpressure has also given rise to a certain consumer aversion to email and, inevitably, day by day, fewer and fewer emails are opened and the act of contacting customers is plummeting. "

The findings are clear and what has been found is beyond dispute, retailers need to change their practices to find accuracy and relevance in their communication. We, therefore, propose in this article, 4 strategies that will allow you to bring CRM campaign performance back.

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Topics: individualized marketing, CRM

Agencies, firms: Develop your clients' omnichannel strategy to improve the performance of their marketing campaigns

Written by Zoé Baillieux on Feb 25, 2020 3:36:48 PM

As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.

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Topics: Predictive Marketing, AI &Data, individualized marketing

[USECASE] Un Jour Ailleurs Winter Sales boosted thanks to personalized recommendations: 78% of online sales generated by customers who have received a personalized e-mail.

Written by Zoé Baillieux on Feb 24, 2020 5:20:00 PM

In addition to its winter sales operations, the Un Jour Ailleurs brand wanted to be able to revive its customers with relevant product recommendations and encourage customers to buy on-sale products.

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Topics: Retail, individualized marketing, Use Case

Fashion: The urgency of evolving towards individualized marketing

Written by Zoé Baillieux on Feb 17, 2020 2:36:00 PM

The fashion sector has just recorded a further reduction in turnover generated in 2019 with a decline of 1.7% according to Alliance du commerce. A regression that aligns with the framework of the last 10 years and which represents a loss of 4.6 billion euros between 2008 and 2018.

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Topics: Retail, customer experience, individualized marketing

Transformation : individualized marketing, essential strategy for the survival of retail chains

Written by Zoé Baillieux on Feb 17, 2020 2:03:44 PM

David le Douarin, co-founder of Advalo was a guest of the After Business program which took place last December 3 2019 on BFM Business, the first French channel for continuous economic and financial information.

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Topics: Retail, Exclusive interviews, individualized marketing

Individualize your marketing campaigns with the Advalo Platform

Written by Zoé Baillieux on Feb 17, 2020 1:36:19 PM

Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.

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Topics: Predictive Marketing, AI &Data, individualized marketing

[Video PRW Workshop] : Generate more customer value with Beaumanoir

Written by Zoé Baillieux on Feb 14, 2020 3:23:47 PM

Advalo was present at the Paris Retail Retail week show on September 24, 25 and 26 at the Parc des expositions, Porte de Versailles. Figured below is a video of the Advalo X Groupe Beaumanoir workshop: Generating more customer value by detecting and engaging customers in an individualized relationship.

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Topics: Retail, Predictive Marketing, individualized marketing

Interview Advalo: Individualized Marketing and predictive algorithms at the service of customer relations.

Written by Zoé Baillieux on Feb 10, 2020 4:17:08 PM

Interview of David Le Douarin by TV Finance.fr

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Topics: Retail, Predictive Marketing, individualized marketing, expert interview

Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce & Digital

Written by Zoé Baillieux on Feb 10, 2020 4:02:16 PM

"Creating lasting and successful relationships with our clients"

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Topics: Exclusive interviews, individualized marketing

[TRIBUNE] David Le Douarin : “Focus on Customer Value to re-establish sustainable growth"

Written by Zoé Baillieux on Feb 4, 2020 2:35:16 PM

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic.

The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

In short, promotions are used to attract customers for less margin at each sale, and consumers no longer appreciate the advent of mass marketing they find it pollutant and intrusive. 

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Topics: Retail, Exclusive interviews, individualized marketing

Individualized marketing: the secret weapon of high performance brands

Written by Zoé Baillieux on Feb 4, 2020 12:04:21 PM

Joint interview with David Le Douarin, co-founder of Advalo and Philippe Favre, Managing Director of Prospheres, a firm specializing in business transformation and business turnaround

In the era of the customer journey and omnichannel digitalization, traditional retail brands are now facing organizational and financial challenges. Philippe Favre, Managing Director of the business transformation firm Prospheres and David le Douarin, co-founder of Advalo, the individualized marketing platform are interviewed below. The interviewees go on to explain how the implementation of individualized marketing in a business turnaround process is a major lever to uncover ongoing growth and sustainable profitability.

Click here to read the full interview


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Topics: Predictive Marketing, Exclusive interviews, individualized marketing

BFM: Advalo: "Our profession is individualized marketing"

Written by Zoé Baillieux on Feb 4, 2020 11:48:02 AM

David Le Douarin, co-founder of Advalo gave an interview to Good Morning Business a show on the private French radio station BFM Business. This interview conducted on Friday 10 November 2017 was presented by Stéphane Soumier. 

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Topics: individualized marketing, expert interview

[Video] AWS & Advalo | Olivier Marc, founder and CEO of Advalo interview

Written by Zoé Baillieux on Feb 4, 2020 11:22:23 AM

During an interview with AWS as part of the "Startup Moments”, the founders tell all series, Olivier Marc, co-founder of Advalo focuses on the collaboration between Advalo and AWS and gave his advice on managing a fast-growing business.

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Topics: Exclusive interviews, individualized marketing