[INTERVIEW] David Le Douarin: "The closer we are to consumer needs, the more we tend to forget about marketing"

Written by Zoé Baillieux on Sep 17, 2020 11:35:34 AM

For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.

Read more

Topics: Predictive Marketing, Exclusive interviews, AI &Data, individualized marketing, expert interview

[Article] After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

Written by Zoé Baillieux on Sep 17, 2020 11:25:10 AM

After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

Read more

Topics: Retail, Predictive Marketing, AI &Data, individualized marketing

[SOLUTION] AI, DATA & INDIVIDUALIZED MARKETING: DON'T MISS A SINGLE OPPORTUNITY TO SELL

Written by Zoé Baillieux on Sep 17, 2020 11:18:53 AM

Simply explaining how our platform works and how it interacts with the different marketing tools is not an easy thing to do, so we thought it would be more fun to share it with you in the form of a short powerpoint presentation. 


Between on and offline data consolidation, AI and predictive models, campaign activations... Become an expert on Advalo by reading over this short powerpoint


Need more information? Please contact us. Our experts will be delighted to discuss your marketing issues with you.

Read more

Topics: Predictive Marketing, AI &Data, individualized marketing

Alphalyr and Advalo join forces to offer retail players an all-inclusive view of the performance of their marketing actions

Written by Zoé Baillieux on Sep 8, 2020 12:18:19 PM

Advalo, a predictive marketing solution, and Alphalyr, a sales performance management platform, are launching a technological partnership aimed at retailers to offer them an omnichannel vision of the performance of each marketing action. This joint offer, which has already won over customers such as BUT and Phildar, provides a 360° analysis of the purchasing process. It enables retailers to better manage acquisition levers and measure the contribution of each marketing lever to the turnover generated, whether offline or online.

Read more

Topics: AI &Data, individualized marketing

[WEBINAR + PRESENTATION] Data and AI, the best marketing practices to ensure the success of your sales

Written by Zoé Baillieux on Aug 25, 2020 1:24:26 PM

Charlotte Le Bonniec and Antoine Bouchard, both of whom are Customer Success Managers for Advalo speak in this webinar about :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Sales"

Read more

Topics: Predictive Marketing, AI &Data, individualized marketing

Alphalyr and Advalo propose a joint offer to provide retail players with a 360° vision of the performance of their marketing actions.

Written by Zoé Baillieux on Aug 18, 2020 5:05:22 PM

Advalo, a predictive marketing solution, and Alphalyr, a performance management platform, are launching a technological partnership aimed at retailers to offer them an omni-channel vision of the performance of all their marketing actions. This joint offer, which has already won over many, provides a 360° analysis of the purchasing process. It enables retailers to manage acquisition levers as effectively as possible and to measure the contribution of each marketing lever to the turnover generated, whether offline or online.

A technological partnership to give retailers a complete vision of the customer journey.

By launching a joint offer, Advalo and Alphalyr enable retailers to activate their performance levers to the fullest. Retail players can thus benefit from an all-round view of their business and measure the contribution of each marketing lever to the revenue generated, whether offline or online.

Thanks to the connector developed by Advalo, customer information, including offline transactions carried out at the point of sale, is sent directly to Alphalyr's "Marketing Studio" software, thereby allocating a ROI to each conversion channel involved in omnichannel transactions. The software makes it possible to track and analyze each acquisition channel involved in a sale and to allocate the contribution of each performance lever, taking into account the transactions carried out both on the website and in each point of sale.

This offer gives retailers a complete view of the customer journey and enables them to better manage acquisition levers.

Allocate marketing budgets according to the most profitable actions

The Advalo platform makes it possible, for each individualized marketing campaign, to compare the performance of the campaign with a control group and to calculate, for each action launched, the incremental turnover.

The Alphalyr solution aggregates information on the performance of all campaigns launched by the retailer, including those of Advalo, and thus provides a global view of all marketing levers. Acting as a trusted third party, the solution provides accurate results on the retailers' overall sales activity.

The connector developed by Advalo and Alphalyr makes it possible to evaluate the channels that contributed to each sale, both online and offline. It acts in real time, with the help of a dashboard accessible by the marketing teams, making it possible to know each step of the customer's buying journey and to measure the contribution of each marketing lever to the generated turnover. The data managed by Advalo enhances the analysis of Alphalyr, which now has in-store sales data. This omni-channel vision provides a global view to retail players and enables marketing teams to better manage their acquisition levers by allocating marketing budgets according to the most profitable actions.

Read more

Topics: individualized marketing

Study : RFM SEGMENTATION & TEMPORALITY / TIME OF PURCHASE

Written by Zoé Baillieux on Aug 18, 2020 5:03:39 PM

Discover in this presentation a study of the activity of the customers of a sushi restaurant chain in a given time and how these restaurants decided to classify these data to cluster them in terms of recency, frequency and monetary value.

The objective is to classify customers according to their future value, based on their past behaviors, analyse the results and apply them to another period in relation to their movements.

Click on the link available below to see the presentation and understand how this methodology could be applied to your marketing objectives.


Read more

Topics: individualized marketing

[Infographic] The Advalo platform: AI at the core of your marketing ecosystem

Written by Zoé Baillieux on Jun 19, 2020 12:02:45 PM

More than just a Customer Data Platform (CDP), the Advalo platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns. 

Read more

Topics: Retail, Predictive Marketing, individualized marketing, CRM

AI for marketers: Capitalize on your CRM and digital data to optimize your SMS & mailing budgets for paper and catalogs

Written by Zoé Baillieux on Jun 16, 2020 11:50:20 AM

As business resumes, retailers are faced with the urgent task of restoring their business to a viable situation and their marketing teams are facing drastic cuts in the budgets allocated to them. 

Read more

Topics: Retail, Predictive Marketing, AI &Data, individualized marketing

[REPLAY - WEBINAR] The keys to accelerating the ROI of your marketing campaigns during the recovery with the testimony of Cyrillus

Written by Zoé Baillieux on May 20, 2020 7:36:07 PM

The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the ambient noise.

By taking full advantage of their data thanks to artificial intelligence, retailers, like the Cyrillus brand, can set up individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.

Read more

Topics: Retail, individualized marketing, Webinar, CRM

Omnicanality can save stores from closing down during COVID-19

Written by Zoé Baillieux on May 7, 2020 1:19:56 PM

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.

Read more

Topics: Retail, Exclusive interviews, AI &Data, omnichannel, individualized marketing

[TRIBUNE] Leverage your CRM data with predictive marketing to drive in-store traffic and turnover

Written by David Le Douarin on May 4, 2020 11:42:36 AM

Customers' buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure - email, retargeting, etc. - and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.

Read more

Topics: Retail, individualized marketing, CRM

[TRIBUNE] Data-driven marketing: a concrete solution to combat declining in-store traffic

Written by David Le Douarin on May 4, 2020 11:41:47 AM

Customers' buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure - email, retargeting, etc. - and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.

Read more

Topics: Retail, individualized marketing, CRM

[WEBINAR] " "Data, AI and individualized marketing: The keys to increasing ROI of your marketing campaigns during business recovery" with a testimonial from Cyrillus

Written by Zoé Baillieux on May 4, 2020 11:39:13 AM

The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the prevailing turmoil.

By taking full advantage of their data thanks to artificial intelligence, the Cyrillus brand can implement individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.

Read more

Topics: Retail, Predictive Marketing, individualized marketing, Webinar, CRM

[Podcast] Digital Doers – Special Series COVID-19: Testimony from David Le Douarin

Written by Zoé Baillieux on Apr 28, 2020 12:43:57 PM

I had the pleasure of being interviewed by Cyril du Plessis for his podcast Digital Doers, as part of a special series in exclusive partnership with One to One Retail e-commerce Monaco.

Read more

Topics: Exclusive interviews, AI &Data, individualized marketing, expert interview

Individualized marketing: what levers can be used to act quickly and appropriately as soon as business picks up again?

Written by David Le Douarin on Apr 27, 2020 12:32:19 PM

Faced with the impact of the Coronavirus outbreak and isolation on their business, retailers are getting organized, with a view to recovery. Driven by the urgent need to make up for lost sales, many retailers will be deploying mass campaigns and aggressive promotions in all directions, without having the assurance of emerging in a "ruckus" during the recovery.

On the contrary, it is at this point that we will have to act with accuracy and relevance to stand out from the crowd. The challenge for retailers is to prepare individualized action plans right now that will enable them to reconnect with each customer by sending them messages that they will want to hear, by offering them products that they will want to buy.

Read more

Topics: Retail, individualized marketing

Retailers - Omnicanality saves stores from closing down

Written by Zoé Baillieux on Apr 9, 2020 11:33:22 AM

Management at The Gap has just canceled summer and fall orders, according to a report from the Sourcing Journal. The company has asked suppliers not to ship completed summer products except for products designated for its e-commerce business and to hold off on production for fall. Fabric suppliers were also reportedly asked to stop production and keep all goods in their facilities. Those actions reflect a very pessimistic outlook.

Read more

Topics: Exclusive interviews, AI &Data, individualized marketing

Closed stores, E-commerce report: there is an urgent need to develop omnicanality

Written by Zoé Baillieux on Apr 8, 2020 11:54:44 AM

In an increasingly anxious context, a wind of panic is blowing over the activity of retailers, who are facing the possibility of closing their points of sale. Although a certain number of consumers naturally turn to e-commerce, many of them are accustomed only to making purchases in stores, and the brands that are still able to maintain their e-commerce activity are deploying drastic measures to bring these consumers to their websites. Faced with the urgency of the situation, the temptation is indeed great for retailers to intensify the number of emails they send out and the use of aggressive promotional campaigns to try to attract the maximum number of consumers to their stores. 

Read more

Topics: Retail, customer experience, individualized marketing

Individualized marketing for the restaurant industry

Written by Zoé Baillieux on Mar 29, 2020 12:37:24 PM

Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term. 

Read more

Topics: Predictive Marketing, AI &Data, individualized marketing

[REPLAY - WEBINAR] Data and AI, the best marketing practices to ensure the success of your summer sales

Written by Zoé Baillieux on Mar 25, 2020 7:45:15 PM

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

Read more

Topics: Predictive Marketing, AI &Data, individualized marketing