In an increasingly anxious context, a wind of panic is blowing over the activity of retailers, who are facing the possibility of closing their points of sale. Although a certain number of consumers naturally turn to e-commerce, many of them are accustomed only to making purchases in stores, and the brands that are still able to maintain their e-commerce activity are deploying drastic measures to bring these consumers to their websites. Faced with the urgency of the situation, the temptation is indeed great for retailers to intensify the number of emails they send out and the use of aggressive promotional campaigns to try to attract the maximum number of consumers to their stores.
Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term.
As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :
"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"
The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value.
Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.
As part of its series of conferences "Generating traffic at the point of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme :
"Prepare your strategy to develop customer value and ensure its future growth in 2020".
As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "
The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.
In a context where margins are reduced each day a bit more and faced with customers who are less and less reactive and who generate less and less value, retailers have become aware of the need to develop their marketing strategy and rethink their action plans that will allow them to retain their customers and seek maximum value by individually influencing the purchasing behavior of each customer.
Home delivery, order terminals at points of sale, click and collect .... the restaurant sector has been very shaken up by digital. This has completely transformed the customer journey and their purchasing habits. Restaurant professionals now have access to much more data on their consumers than a decade ago. In this highly competitive sector, it is now essential for restaurateurs to understand precisely customer consumption habits in order to meet their needs and desires as closely as possible.
Topics: individualized marketing
The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project.
Things are also going faster, and it has become crucial for car brands to act at the right time so as not to miss the fleeting opportunities to generate inspiration and impulse that will positively influence the final decision of the buyer.
An issue was taken in hand by BodemerAuto, which sets up with Advalo concrete solutions to fully value each purchase intention detected by feeding it intelligently throughout the decision-making process of the individual.
As David Le Douarin, co-founder and General Director of Advalo announced in his forum
"Purchasing routes have been disrupted by new technologies. Faced with drops in store traffic, brands have greatly increased marketing pressure - email, retargeting, etc. - and have massively resorted to promotion. Unfortunately these practices have drawn them into a destructive spiral of margin and brand image."
"This marketing overpressure has also given rise to a certain consumer aversion to email and, inevitably, day by day, fewer and fewer emails are opened and the act of contacting customers is plummeting. "
The findings are clear and what has been found is beyond dispute, retailers need to change their practices to find accuracy and relevance in their communication. We, therefore, propose in this article, 4 strategies that will allow you to bring CRM campaign performance back.
As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.
In addition to its winter sales operations, the Un Jour Ailleurs brand wanted to be able to revive its customers with relevant product recommendations and encourage customers to buy on-sale products.
The fashion sector has just recorded a further reduction in turnover generated in 2019 with a decline of 1.7% according to Alliance du commerce. A regression that aligns with the framework of the last 10 years and which represents a loss of 4.6 billion euros between 2008 and 2018.
David le Douarin, co-founder of Advalo was a guest of the After Business program which took place last December 3 2019 on BFM Business, the first French channel for continuous economic and financial information.
Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.
Advalo was present at the Paris Retail Retail week show on September 24, 25 and 26 at the Parc des expositions, Porte de Versailles. Figured below is a video of the Advalo X Groupe Beaumanoir workshop: Generating more customer value by detecting and engaging customers in an individualized relationship.