Advalo builds on AWS to become the strategic lever of retailers.

Written by Zoé Baillieux on Sep 6, 2019 10:58:36 AM

A major player in individualized marketing, Advalo granted Aithority an exclusive interview.

Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

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Topics: AI &Data, individualized marketing, expert interview

SEAT France invests in AI and data with Advalo to increase its reputation and accelerate sales in France.

Written by Zoé Baillieux on Sep 3, 2019 10:37:52 AM

The automotive brand SEAT, accompanied by its respective agency  C14TORCE, has chosen Advalo the first individualized marketing platform to maximize the impact of its marketing and communication actions in France with its customers and prospects. By leveraging its omnichannel data, SEAT can detect purchase intention in real-time to customize its marketing actions to increase dealership traffic (more leads) and sales conversions.

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Topics: Automobile, individualized marketing

[CRM]How to implement a Data strategy that supports customer knowledge

Written by Zoé Baillieux on Aug 19, 2019 5:24:02 PM

This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.

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Topics: Predictive Marketing, AI &Data, individualized marketing

[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

Written by Zoé Baillieux on Aug 6, 2019 4:10:06 PM

With the Advalo platform, Eram's teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

Written by Zoé Baillieux on Aug 6, 2019 4:02:19 PM

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

How to put a virtuous digital marketing strategy into place?

Written by Zoé Baillieux on Jul 1, 2019 11:59:13 AM

The number of techniques to master, ready to use tools, and data to be treated continue to
discourage novice marketers. It's like they’re at the foot of an impassable mountain.
We will see in this article how to establish a virtuous cycle rather than a growth hack and how to
gain effectiveness and ROI.

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Topics: customer experience, individualized marketing, Digital Transformation

5 trends of tomorrow's trade

Written by Zoé Baillieux on Jun 27, 2019 1:55:59 PM

Paris RetailWeek and the Havas Paris agency presented the five trends of tomorrow's trade in France and around the world, through an exclusive study conducted among a panel of French, Chinese and American consumers.

Retailers must continue to renew themselves today, in particular, to face a new challenge: successfully engaging consumers and capitalizing on their brand.

For this to happen, everyone needs to reinvent themselves by drawing on their competitive advantage. This includes a more assertive trade that no longer seeks to fufill the demands of the many but better serves smaller and more demanding communities.

Trade is thus reconstructed as close as possible to the environmental, economic and social expectations of consumers, around them and for them.

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Topics: AI &Data, individualized marketing

Customer Knowledge: Why brands must focus on AI and data to reassert their role as a merchant

Written by Zoé Baillieux on Jun 19, 2019 12:59:35 PM

Are the widespread drops of in-store traffic inevitable or simply the reflection of a change in consumer’s behavior, who now prefer to visit a store whilst assessing the brands' products on their website?

In an ever-changing world, retailers have not integrated consumers’ new buying habits, whom, evaluate and decide online the interest of going to a store. Confronted with the reality of drops in in-store traffic, retailers tried to reverse the trend by increasing marketing pressure. Hasty solutions that have proved destructive for both profit margin and customer experience. Such practice negatively affects the relationship of trust between retailers and customers.

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Topics: Retail, AI &Data, individualized marketing

Journey to the heart of Breizh Tech

Written by Zoé Baillieux on Jun 5, 2019 2:21:50 PM

The region of Rennes, the former bastion of telecoms, has become a fertile ground for start-ups and their big sisters; scale-ups.

A directive of great symbolic meaning... Former France Telecom headquarters, the cradle of the Minitel and the smart card, the Mabilay building is now home to a trendy start-up hotel for Renne's startups still in their early stages. With its oversized antenna and its golden yellow saucer, the spacecraft that dominates the metropolis of 443,000 inhabitants is the most obvious icon of choice for the technological revolution transforming the Breton economy.

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Topics: Predictive Marketing, individualized marketing, expert interview

[Workshop] AI, predictive models, and individualized marketing: How can CRM & Digital campaign efficiency be improved?

Written by Zoé Baillieux on Jun 4, 2019 11:59:52 AM
On the 11th and 12th of June, the AI Paris trade fair will take place, an unmissable event for Artificial Intelligence experts. This year, Olivier Marc, CEO, and co-founder of Advalo will have the opportunity to officiate this workshop alongside Brice Renvoizé, Digital & Experience Manager of SEAT France.

 

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Topics: AI &Data, individualized marketing, Use Case

Frenchweb Interview: The evolution of data usage and predictive marketing in the retail and automotive sectors

Written by Zoé Baillieux on Jun 3, 2019 2:25:01 PM

Olivier Marc, co-founder and CEO of Advalo gave an interview for Frenchweb.

 

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Topics: individualized marketing, expert interview, Video

Predictive marketing platform for retailers and the auto industry.

Written by Zoé Baillieux on May 27, 2019 3:43:10 PM

Advalo is an individual marketing platform for retailers and the automotive industry.


While buying channels and points of contact are numerous, Advalo enables brands to acquire
an omnichannel vision of each consumer and detect key moments during the purchasing
journey. Advalo enables retailers to develop a lasting and individualized relationship with their
customers and find their true role as a merchant.

How does it work?

By reconciling behavioral data collected on the internet and from client CRM databases.
Then, thanks to artificial intelligence algorithms and more than 40 predictive models, the
platform transforms these data into immediately actionable consumer insights.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Top 5 reasons to attend Advalo's NRF Debrief Lunch

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 5:34:19 PM

Here are 5 reasons to not skip our New Yorker NRF Debrief Lunch

 # 1 Retail's BIG Show is in New York. Who does't love New York and Retail ?!

# 2 We are joining and hosting the event with 3 other Innovative AI companies. Advalo has developed a solid relationship with:  AKENEO iAdvize & Target 2 Sell. 

# 3 We have answers that you are looking for. Our Debrief lunch will be a means for retailers like yourself to get real answers on how you can improve traffic, sales turnover, and detect purchase intention. Advalo has the knowledge and solutions you want for optimal efficiency from your retail business.

#4  We Believe in the potential of stores. With the rise of e-commerce, many predicted the end of physical stores. These two retail
spaces are largely complementary and are far from being in competition if they are optimized with omnichannel technology. We have the technology, retailers you own the stores, lets work together.

#5 Your vision of analyzing the customer journey is our vision too, We would like to exchange with you on how to identify and anticipate purchasing routes of your customers in order to measure the impact of digital actions on sales made in stores. Our ability to reconcile online and offline data can help you better analyze the customer journey.
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Topics: AI &Data, individualized marketing

Get individualized marketing and with it, organic growth!

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 5:15:00 PM

Our ambition is to help brands and retailers reconnect with their true role as merchants and maximize their ROI. 

2019 is finally here, waste no more time. Get individualized marketing and with it, organic growth. 




 

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Topics: individualized marketing