For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.
[INTERVIEW] David Le Douarin: "The closer we are to consumer needs, the more we tend to forget about marketing"
Topics: Predictive Marketing, Exclusive interviews, AI &Data, individualized marketing, expert interview
[Podcast] Digital Doers – Special Series COVID-19: Testimony from David Le Douarin
I had the pleasure of being interviewed by Cyril du Plessis for his podcast Digital Doers, as part of a special series in exclusive partnership with One to One Retail e-commerce Monaco.
Topics: Exclusive interviews, AI &Data, individualized marketing, expert interview
[REPLAY - WEBINAR] : How to capitalize on customer value to find sustainable growth
As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "
Topics: Predictive Marketing, Exclusive interviews, omnichannel, individualized marketing, expert interview
[TRIBUNE] David Le Douarin : “Data-driven marketing provides concrete solutions to act against the drops of in-store traffic”
The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.
Topics: Retail, individualized marketing, expert interview
Interview Advalo: Individualized Marketing and predictive algorithms at the service of customer relations.
Topics: Retail, Predictive Marketing, individualized marketing, expert interview
BFM: Advalo: "Our profession is individualized marketing"
David Le Douarin, co-founder of Advalo gave an interview to Good Morning Business a show on the private French radio station BFM Business. This interview conducted on Friday 10 November 2017 was presented by Stéphane Soumier.
Topics: individualized marketing, expert interview
Advalo builds on AWS to become the strategic lever of retailers.
A major player in individualized marketing, Advalo granted Aithority an exclusive interview.
Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.
Topics: AI &Data, individualized marketing, expert interview
AI and Society
A broad look at AI and benefits for society
The Turing Club and Viuz are launching a conference AI and Society this July 4th
The Turing Club and Viuz are launching a conference which, for the first time, puts at the heart of its discussions an exchange between actors of all data trades (from data science to data marketing) politicians, researchers, professors, and artists.
Data is central to our economies and societies. Artificial intelligence unlocks its potential and dramatically increases its impact. France and Europe must become major players. Levers must be identified and the conditions for success created.
Understanding the challenges of Artificial Intelligence
However, data and artificial intelligence must not remain in the sole hands of experts. The stakes are considerable and societal. They must be understood and re-appropriated by a wider public of brands, industrialists, politicians, researchers, philosophers, artists, journalists, students and, beyond, by the citizen.
Target audiences: brands, industrialists, politicians, researchers, philosophers, artists, journalists, students.
Topics: Exclusive interviews, AI &Data, expert interview
Testimonials from Bensimon, Total Direct Energie, UGC, and Klépierre. How to create a virtuous omnichannel ecosystem that generates growth?
Topics: Retail, expert interview, Digital Transformation
David Le Douarin, Advalo co-founder was interviewed by AWS.
David Le Douardin, co-founder of the predictive marketing platform Advalo, talks about his background in CRM data processing and how AWS was instrumental in building and scaling the French startup's business.
See the full interview here: https://www.youtube.com/watch?v=PrD_wE_LRFs
Topics: AI &Data, Vidéo, expert interview
The region of Rennes, the former bastion of telecoms, has become a fertile ground for start-ups and their big sisters; scale-ups.
A directive of great symbolic meaning... Former France Telecom headquarters, the cradle of the Minitel and the smart card, the Mabilay building is now home to a trendy start-up hotel for Renne's startups still in their early stages. With its oversized antenna and its golden yellow saucer, the spacecraft that dominates the metropolis of 443,000 inhabitants is the most obvious icon of choice for the technological revolution transforming the Breton economy.
Topics: Predictive Marketing, individualized marketing, expert interview
Frenchweb Interview: The evolution of data usage and predictive marketing in the retail and automotive sectors
Topics: individualized marketing, expert interview, Video