For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.

I had the pleasure of being interviewed by Cyril du Plessis for his podcast Digital Doers, as part of a special series in exclusive partnership with One to One Retail e-commerce Monaco.

As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "

The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.

Interview of David Le Douarin by TV Finance.fr

David Le Douarin, co-founder of Advalo gave an interview to Good Morning Business a show on the private French radio station BFM Business. This interview conducted on Friday 10 November 2017 was presented by Stéphane Soumier. 

A major player in individualized marketing, Advalo granted Aithority an exclusive interview.

Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

AI and Society

A broad look at AI and benefits for society

The Turing Club and Viuz are launching a conference AI and Society this July 4th

The Turing Club and Viuz are launching a conference which, for the first time, puts at the heart of its discussions an exchange between actors of all data trades (from data science to data marketing) politicians, researchers, professors, and artists.

Data is central to our economies and societies. Artificial intelligence unlocks its potential and dramatically increases its impact. France and Europe must become major players. Levers must be identified and the conditions for success created.

Understanding the challenges of Artificial Intelligence

However, data and artificial intelligence must not remain in the sole hands of experts. The stakes are considerable and societal. They must be understood and re-appropriated by a wider public of brands, industrialists, politicians, researchers, philosophers, artists, journalists, students and, beyond, by the citizen.

Target audiences: brands, industrialists, politicians, researchers, philosophers, artists, journalists, students.

Testimonials from Bensimon, Total Direct Energie, UGC, and Klépierre. How to create a virtuous omnichannel ecosystem that generates growth?

David Le Douarin, Advalo co-founder was interviewed by AWS.

David Le Douardin, co-founder of the predictive marketing platform Advalo, talks about his background in CRM data processing and how AWS was instrumental in building and scaling the French startup's business.

See the full interview here: https://www.youtube.com/watch?v=PrD_wE_LRFs

The region of Rennes, the former bastion of telecoms, has become a fertile ground for start-ups and their big sisters; scale-ups.

A directive of great symbolic meaning... Former France Telecom headquarters, the cradle of the Minitel and the smart card, the Mabilay building is now home to a trendy start-up hotel for Renne's startups still in their early stages. With its oversized antenna and its golden yellow saucer, the spacecraft that dominates the metropolis of 443,000 inhabitants is the most obvious icon of choice for the technological revolution transforming the Breton economy.

Olivier Marc, co-founder and CEO of Advalo gave an interview for Frenchweb.