[INTERVIEW] David Le Douarin: "The closer we are to consumer needs, the more we tend to forget about marketing"

Written by Zoé Baillieux on Sep 17, 2020 11:35:34 AM

For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.

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Topics: Predictive Marketing, Exclusive interviews, AI &Data, individualized marketing, expert interview

Omnicanality can save stores from closing down during COVID-19

Written by Zoé Baillieux on May 7, 2020 1:19:56 PM

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.

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Topics: Retail, Exclusive interviews, AI &Data, omnichannel, individualized marketing

[Podcast] Digital Doers – Special Series COVID-19: Testimony from David Le Douarin

Written by Zoé Baillieux on Apr 28, 2020 12:43:57 PM

I had the pleasure of being interviewed by Cyril du Plessis for his podcast Digital Doers, as part of a special series in exclusive partnership with One to One Retail e-commerce Monaco.

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Topics: Exclusive interviews, AI &Data, individualized marketing, expert interview

Retailers - Omnicanality saves stores from closing down

Written by Zoé Baillieux on Apr 9, 2020 11:33:22 AM

Management at The Gap has just canceled summer and fall orders, according to a report from the Sourcing Journal. The company has asked suppliers not to ship completed summer products except for products designated for its e-commerce business and to hold off on production for fall. Fabric suppliers were also reportedly asked to stop production and keep all goods in their facilities. Those actions reflect a very pessimistic outlook.

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Topics: Exclusive interviews, AI &Data, individualized marketing

[REPLAY - WEBINAR] : How to capitalize on customer value to find sustainable growth

Written by Zoé Baillieux on Mar 4, 2020 5:40:57 PM

As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "

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Topics: Predictive Marketing, Exclusive interviews, omnichannel, individualized marketing, expert interview

[CUSTOMER INTERVIEW] Advalo as seen by Grain de Malice: feedback from Laurent Bacquaert, CRM Manager and Marion Landry, Client Marketing Manager

Written by Zoé Baillieux on Feb 24, 2020 4:50:15 PM

Overview of the collaboration rich in developments with Grain de Malice and Advalo with Laurent Bacquaert, CRM Manager and Marion Landry, Customer Marketing Manager for the ready-to-wear brand. 

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Topics: Retail, Exclusive interviews, Use Case

Transformation : individualized marketing, essential strategy for the survival of retail chains

Written by Zoé Baillieux on Feb 17, 2020 2:03:44 PM

David le Douarin, co-founder of Advalo was a guest of the After Business program which took place last December 3 2019 on BFM Business, the first French channel for continuous economic and financial information.

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Topics: Retail, Exclusive interviews, individualized marketing

AI, machine learning, reinforcement learning… Into the heart of predictive marketing

Written by Zoé Baillieux on Feb 17, 2020 12:03:20 PM

Today, ever more relevant exploitation of Big Data is made possible thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning ...They are a critical part of predictive marketing within the Advalo platform. Encounter and decode with Nicolas, Data Scientist at Advalo.

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Topics: Predictive Marketing, Exclusive interviews

Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce & Digital

Written by Zoé Baillieux on Feb 10, 2020 4:02:16 PM

"Creating lasting and successful relationships with our clients"

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Topics: Exclusive interviews, individualized marketing

[TRIBUNE] David Le Douarin : “Focus on Customer Value to re-establish sustainable growth"

Written by Zoé Baillieux on Feb 4, 2020 2:35:16 PM

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic.

The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

In short, promotions are used to attract customers for less margin at each sale, and consumers no longer appreciate the advent of mass marketing they find it pollutant and intrusive. 

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Topics: Retail, Exclusive interviews, individualized marketing

Individualized marketing: the secret weapon of high performance brands

Written by Zoé Baillieux on Feb 4, 2020 12:04:21 PM

Joint interview with David Le Douarin, co-founder of Advalo and Philippe Favre, Managing Director of Prospheres, a firm specializing in business transformation and business turnaround

In the era of the customer journey and omnichannel digitalization, traditional retail brands are now facing organizational and financial challenges. Philippe Favre, Managing Director of the business transformation firm Prospheres and David le Douarin, co-founder of Advalo, the individualized marketing platform are interviewed below. The interviewees go on to explain how the implementation of individualized marketing in a business turnaround process is a major lever to uncover ongoing growth and sustainable profitability.

Click here to read the full interview


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Topics: Predictive Marketing, Exclusive interviews, individualized marketing

[Video] AWS & Advalo | Olivier Marc, founder and CEO of Advalo interview

Written by Zoé Baillieux on Feb 4, 2020 11:22:23 AM

During an interview with AWS as part of the "Startup Moments”, the founders tell all series, Olivier Marc, co-founder of Advalo focuses on the collaboration between Advalo and AWS and gave his advice on managing a fast-growing business.

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Topics: Exclusive interviews, individualized marketing

Frenchweb Interview : The evolution of data usage and predictive marketing in the retail and automotive sectors

Written by Zoé Baillieux on Feb 4, 2020 11:01:16 AM

Olivier Marc, Advalo co-founder and CEO gave an interview to Frenchweb.

 

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Topics: Predictive Marketing, Exclusive interviews, Video

[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

Written by Zoé Baillieux on Aug 6, 2019 3:29:44 PM

Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we're able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.

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Topics: Retail, Predictive Marketing, Exclusive interviews, Use Case, Webinar

Why Retailers should rely on AI, Data to reconnect with brand growth

Written by Zoé Baillieux on Aug 6, 2019 10:55:15 AM

David Le Douarin, co-founder of Advalo shares a commentary on Target Marketing where he explains how AI has the potential to improve performance and increase efficiency throughout the entire customer journey.

Read it here:

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Topics: Exclusive interviews, AI &Data, customer experience

The power of propensity: Understanding this measures role in your marketing efforts

Written by Zoé Baillieux on Aug 5, 2019 3:44:33 PM

Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets to marketing each year.

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Topics: Retail, Predictive Marketing, Exclusive interviews

More on the AI and Society conference organized by Turing Club X Viuz

Written by Zoé Baillieux on Jul 25, 2019 2:32:32 PM

Thursday, July 4th in Paris, was held the first edition of the conference IA and Society organized by the association of the Turing Club and Viuz.

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Topics: Exclusive interviews, AI &Data

Digital Maturity the strengths and weakness of France

Written by Zoé Baillieux on Jul 8, 2019 12:23:13 PM

Training, infrastructures, politics, data, innovations ... A BCG study highlights the strengths and
weaknesses of France with regard to digital transformation ...

During the 5th edition of the University of digital technology, the MEDEF, as part of its
commission "Technological changes and societal impacts" chaired by Christian Nibourel, and
the BCG revealed a comprehensive and unprecedented analysis of the digital maturity of
France in todays global competitive economy.
This international study shows that France holds strong positions on several essential
dimensions of digital transformation, but it also reveals real weaknesses ...

The strengths of digital France
This study lists 4 areas in which France ranks among the best in the world:
# 1 - Training
The quality of training of digital talents,with a view in particular to France’s excellent scientific
training courses: France is between 6th and 7th place in the main world rankings;
# 2 - Research
Incentives for research: 20% of businesses R & D is indirectly supported by the government
through incentives, which places France in 3rd position worldwide;

# 3 - Access to data
The availability of public data: according to the OECD, France ranks second in terms of access
to data and third in terms of data availability;
# 4 - Security
State commitment to cybersecurity: France ranks 8th for the Global Cybersecurity Index,
calculated by the International Telecommunication Union (ITU).
Weak points to watch out for
France must overcome major weaknesses to stay ahead of the pack before joining the leading
group.
Today, a third of SMEs in France say that digital transformation is not on their agenda this year.
For example, less than one in five companies have adopted Artificial Intelligence (AI) in their
strategy.

The study shows that there are three main challenges to be met by all political and economic
actors to mobilize and win for the entire French ecosystem:

# 1 - Succeed in keeping your most skilled workers
Although the quality of French training is recognized, the study points to a real quantitative
weakness in terms of digital talent, both for initial training and for continuing training.
The French deficit is estimated at 200,000 people by 2022.
This phenomenon is aggravated by growing desires for expatriation: 76% of French digital
talents would be ready to work abroad, which is nine points higher than the world average.
To retain staff, first actions have been taken (easing of the labor market, "French Tech" visa,
investment plan in skills, draft law Pact), but the battle of brains and skills is just beginning,
regardless of the level of qualification, in a very global digital business market.

# 2 - Facilitate investment
The digitalization of businesses requires access to very highspeed broadband, an essential
issue of regional planning.
While in France, the plan "France Very Broadband" is still incomplete, we must continue the
deployment of fiber and quickly engage 5G.
However, public policies tend to slow investments (competition, productive taxes, license fees).

# 3 - A shy data strategy
On the business side, the report points to a delay in the collection and exploitation of data, due
in particular to a too restrictive application of the legal framework (RGPD in particular).
These constraints weigh in the rise of Artificial Intelligence (AI) applications for companies.
The pioneers, who invested early in AI, now have room for maneuver allowing them to
accelerate further and widen the gap: 88% of them have increased their investment AI
compared to last year, against less than two-thirds of the other companies.
In this race against the clock, the United States and China have already spewed: the 20 largest
digital companies are either American or Chinese.

As another example, the United States has 151 unicorns, China 82 and Europe only 34.
Possible pathways for the future
Beyond the purely economic stakes, staying in the leading group is an issue of digital
sovereignty for France.

The authors distinguish three priorities:

Increase by + 60% the talent pool available by 2022;
Evolve the regulations in the telecommunications sector to put in place a competitive policy at
national and European level favoring the investment capacity of operators
Help companies to adopt a data strategy to collect and use data in line with the legal framework,
without over-interpretation.

Article taken from co-marketing news

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Topics: Exclusive interviews, AI &Data, Digital Transformation

AI and Society Conference

Written by Zoé Baillieux on Jul 4, 2019 10:05:27 AM

AI and Society

A broad look at AI and benefits for society

The Turing Club and Viuz are launching a conference AI and Society this July 4th

The Turing Club and Viuz are launching a conference which, for the first time, puts at the heart of its discussions an exchange between actors of all data trades (from data science to data marketing) politicians, researchers, professors, and artists.

Data is central to our economies and societies. Artificial intelligence unlocks its potential and dramatically increases its impact. France and Europe must become major players. Levers must be identified and the conditions for success created.

Understanding the challenges of Artificial Intelligence

However, data and artificial intelligence must not remain in the sole hands of experts. The stakes are considerable and societal. They must be understood and re-appropriated by a wider public of brands, industrialists, politicians, researchers, philosophers, artists, journalists, students and, beyond, by the citizen.

Target audiences: brands, industrialists, politicians, researchers, philosophers, artists, journalists, students.

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Topics: Exclusive interviews, AI &Data, expert interview

[INTERVIEW CLIENT] Advalo as seen by Grain de Malice : First hand experiences from CRM Manager Laurent Bacquaert and Customer Marketing Manager Marion Landry

Written by Zoé Baillieux on May 22, 2019 2:21:20 PM

Read this article to learn more about the collaboration between Advalo and ready to wear woman's brand Grain de Malice from CRM Manager Laurent Bacquaert, and  Customer Marketing Manager Marion Landry.

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Topics: Predictive Marketing, Exclusive interviews, AI &Data