How Brands invest in E-commerce?

Written by Zoé Baillieux on Jul 5, 2019 3:02:58 PM

How brands invest in E-commerce?

KPMG and Fevad present a reflection on brands in the era of e-commerce. This study on innovation in e-commerce is based on the testimony of the main players in the French ecosystem.

In recent times, the Fevad has noted the arrival among its new members of many brands, said Marc Lolivier, general delegate. Long suspicious of e-commerce, a channel deemed "uncontrollable", brands have decided to regain control or to get started. We are at the dawn of a new revolution. The purpose of this study, conducted with KPMG, is, therefore, to better understand the impacts, challenges, and opportunities that e-commerce represents for brands and the e-merchants' perspective on this development. "

E-commerce is pushing brands to reinvent themselves

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Topics: AI &Data, customer experience, Ecommerce

With 10% growth, tourism observes a substantial progression in e-commerce.

Written by Zoé Baillieux on Jun 20, 2019 2:57:12 PM

This is not a surprise, digital is essential in our daily lives and our behavior. Hootsuite's and We Are Social’s latest annual Digital Report revealed that 11 new users appear every second in the world. These are new possibilities for e-commerce and therefore for e-tourism.

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Topics: Ecommerce, Mobile, Tourism

Digital Transformation can make or break you

Written by Zoé Baillieux on Jun 10, 2019 2:36:42 PM

One-third of companies fear they will go out of business in the next 36 months if they fail to transform their business model  …

Econsultancy has just published, in partnership with Sitecore, a report entitled "Reinventing Trade", which provides a snapshot of the global commerce market.

The obligation to transform
This research reveals that 60% of companies say their business model is under very strong or strong pressure to adapt to changing market conditions, with one third worried that this pressure could threaten their existence in the next 36 months.

A majority of the companies surveyed identified a new source of growth by combining business expertise with personalized and tailored customer experience.

Two-thirds of respondents agree that by creating personalized content tailored to their customers they can compete with the big brands.

E-commerce , an engine of growth
While enthusiastic about the potential for improved business outcomes from creating an appropriately customized customer journey, respondents generally have doubts about being able to work with and against powerful players such as Amazon and Alibaba and measure up to them.

Almost the same percentage of respondents consider that e-commerce markets are a significant opportunity for growth (47%), but (46%) are worried about working with them.

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Topics: Digital Transformation, Personalization, Ecommerce