In an increasingly anxious context, a wind of panic is blowing over the activity of retailers, who are facing the possibility of closing their points of sale. Although a certain number of consumers naturally turn to e-commerce, many of them are accustomed only to making purchases in stores, and the brands that are still able to maintain their e-commerce activity are deploying drastic measures to bring these consumers to their websites. Faced with the urgency of the situation, the temptation is indeed great for retailers to intensify the number of emails they send out and the use of aggressive promotional campaigns to try to attract the maximum number of consumers to their stores.
As has been the case since 1983, March 15 is International Consumer Rights Day. This day aims to raise awareness of the rights and needs of all consumers. Advalo, whose mission is to reduce marketing pressure for consumers, wishes to celebrate this day, for which we attach a lot of importance.
The fashion sector has just recorded a further reduction in turnover generated in 2019 with a decline of 1.7% according to Alliance du commerce. A regression that aligns with the framework of the last 10 years and which represents a loss of 4.6 billion euros between 2008 and 2018.
David Le Douarin, co-founder of Advalo shares a commentary on Target Marketing where he explains how AI has the potential to improve performance and increase efficiency throughout the entire customer journey.
Read it here:
A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations …
LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship and the commercial success of a company.
International e-commerce has experienced exceptional growth since 2015 when it already reached 269 billion euros. In 2020, it should exceed 881 billion euros …
Omnichannel is now a reality for a majority of consumers. If the store remains the favorite selling point of the French, they are today 85% to use digital in parallel, whether to buy or to inquire …
Wide has just released the results of its first unpublished study, in partnership with EBG and Harris Interactive, on optimizing the omni-channel shopping journey.
In Europe, spending on customer experience solutions (CX) is expected to reach $ 128 billion by 2022, according to IDC.
Topics: customer experience
While brands are increasing their efforts to achieve customer loyalty, it seems that the expectations of the latter are becoming increasingly complex.
Topics: customer experience
How brands invest in E-commerce?
KPMG and Fevad present a reflection on brands in the era of e-commerce. This study on innovation in e-commerce is based on the testimony of the main players in the French ecosystem.
In recent times, the Fevad has noted the arrival among its new members of many brands, said Marc Lolivier, general delegate. Long suspicious of e-commerce, a channel deemed "uncontrollable", brands have decided to regain control or to get started. We are at the dawn of a new revolution. The purpose of this study, conducted with KPMG, is, therefore, to better understand the impacts, challenges, and opportunities that e-commerce represents for brands and the e-merchants' perspective on this development. "
E-commerce is pushing brands to reinvent themselves
The number of techniques to master, ready to use tools, and data to be treated continue to
discourage novice marketers. It's like they’re at the foot of an impassable mountain.
We will see in this article how to establish a virtuous cycle rather than a growth hack and how to
gain effectiveness and ROI.
In addition to a digital strategy, opening a physical store or partnering with a distributor makes sense for proximity, credibility, and commitment with customers.Could hyper digitization, often sought after by brands, be altered and turned towards a more human receptive experience? "Placing encounters at the center of our activities, improving the product experience and customer experience through a physical store is clearly an added value for a brand in the midst of establishing itself," says Valérie Piotte, General Manager at Altavia Cosmic. For example, when the American bedding brand Casper opens a "nap shop" in the heart of New York, when Sézane bets on offering its limited stock collections in a "showroom" style apartment, or when online furniture store Miliboo opens a digital shop that provides decoration coaching, the need to live an experience acts as breath of fresh air. "We have to come up with an in-store value-added proposition on the notions of exchanges, additional services, and live product demonstrations", continues Valérie Piotte.
Here is our handpicked agenda to help you get a head start on what exhibits, sessions, ideas and stages to see January 13 at NRF 2019: Retail's Big Show and EXPO.
Also don't forget to swing by and join us January 15th from 12pm to 3pm for The NRF Debrief New Yorker Lunch, a complimentary lunch buffet, hosted by innovative AI companies Akeneo, iAdvize & TARGET2SELL only a few steps away from the Javits Center at Cachet Boutique Hotel in the Retreat Room, 510 W 42nd St, New York, NY 10036-6204
Sunday, January 13
11:45am - 12:15pm
5 Secrets to omnichanel success, Stage 3, EXPO Hall, Level 1
Top brands compete almost solely on the strength of their customer experience. For every brand, that experience means something different.
Discover how leading retail companies like eBay, John Lewis, and Walmart ensure the experiences they provide are flawless across every customer touchpoint, device, and location to grow sales and customer loyalty.
11:45am - 12:15pm
Boosting customer engagement and revenue with AI-driven wireless, Stage 6, EXPO Hall, Level 3
AI-driven wireless is a hot trend, with 7 of the top 40 retailers having implemented new networks in the past 6 months to boost customer engagement, drive revenue, and lower OPEX. In this session, you will hear their stories. Learn how to make Wi-Fi easy to setup, operate, and troubleshoot. Plus, learn how to deploy new Bluetooth location services without battery beacons, such as store navigation, messages, and analytics. Your peers are building the store of the future with AI-driven wireless. Now you can too!
11:45am - 12:15pm
Omnichannel retailing: 9 ways to provide the experience your customers expect, Stage 5, EXPO Hall, Level 3
Are you really offering the omnichannel experience your customers want? In a recent global survey of retailers, 50% of respondents said it’s too hard to adapt their legacy systems and processes to omnichannel supply chain needs. In this session, Generix Group offers 9 ways to overcome the top challenges.
The relation between data and the customer experience, Stage 1, EXPO Hall, Level 1
The driving force of much of today’s retail transformation lies in the hands of the hyper-connected consumer. Retail is no longer centered on products but focused more on the customer and their experiences. So how can data play a role in the customer experience? In this session, Ian Holland, Vice President of ACCEO Retail-1 will explain how retailers can significantly increase sales and offer superior experiences by leveraging a unified data universe.
The wellness revolution, Consumer behavior in a new retail era, Stage 2, EXPO Hall, Level 1
Wellness is taking shape as a major trend transforming the consumer markets for leading retailers and brands. This transformation has been led by changing consumer preferences; the emergence of unique influencers and the power of social media; demographic shifts mandating an authentic brand promise, trust and radical transparency; the innovation of new entrants; and the remaking of strategies for legacy brands.
Join Steve Barr, PwC Consumer Markets Leader, for a conversation featuring the unique voices of an athlete and an entrepreneur that will help make actionable sense of this mega trend.
Boost ROI from your commerce platform with content driven experience, Stage 1, EXPO Hall, Level 1
In this session, learn how Urban Decay was able to expand into new global markets (South America and Europe), double the size of its website by introducing the “UD All Access” site, increase page views by 258%, and increase site entrances by 1600%. Implementing an enterprise-class content management system (CMS) with its commerce platform enabled Urban Decay to simplify the management of personalized content and localization processes to support its globalization goals and deliver the localized and seamless experiences that their customers expect.
Mountain Khaki's: using a CDP to transform customer acquisition and retention,Stage 2, EXPO Hall, Level 1
Mountain Khakis used a Customer Data Platform to create a 360 customer view from eCommerce, retail and marketing data providing insight into purchase patterns, lifetime value and product preferences and level up their marketing results. The result? An unprecedented view of customer value distribution transforming their understanding of who their best customers are, and how to grow their business.
The pursuit of true 1-to-1 marketing personalization, Stage 4, EXPO Hall, Level 1
Data creates opportunities for retailers to transform their business and leverage their understanding of each individual customer. As data collection becomes an industry standard, proper data optimization is facilitated through improved technologies that emphasize each customer’s experience.
True Fit’s Director of Brand Relations, Sarah Hodge, and ASICS America's Head of Digital Commerce, Sean Condon will discuss how to bring target audiences, consumer purchasing patterns, fit consistency and returns performance into one aggregated view, to provide superior experiences across all touchpoints of the shopping journey.
Order Management's role in omnichannel transformation, Stage 6, EXPO Hall, Level 3
Retailers continue to struggle transforming from multichannel thinking and approaches to true integrated omnichannel strategies and execution. This presentation, featuring Brendan Witcher of Forrester Research, will review the four pillars of omnichannel success and the role of digitization. Order Management is a critical part of that journey, driving flexible fulfillment excellence, and impacting the top and bottom lines. Includes a case study on how one leading omnichannel retailer has used order management to support its growth strategies, improve the customer experience, and reduce operating costs.
Leveraging AI to predict demand and drive just in time operations,Stage 2, EXPO Hall, Level 1
Automated machine learning has led to a regime change from agile business operation to “just-in-time” operation - the ability for a business to use improved forecasts to go from concept to consumer (material sourcing, production, marketing, shipping, etc.) at exactly the right time. The presentation will begin with an overview of recent news stories, and highlight specifically how AI can improve demand forecasting and drive just-in-time operations for modern retailers.