Following poor performance in 2018 and the year 2019 marked by social movements which have greatly slowed down activity, toy market brands are counting more than anything on this key period of activity to catch up in terms of business turnover.
As David Le Douarin, co-founder and General Director of Advalo announced in his forum
"Purchasing routes have been disrupted by new technologies. Faced with drops in store traffic, brands have greatly increased marketing pressure - email, retargeting, etc. - and have massively resorted to promotion. Unfortunately these practices have drawn them into a destructive spiral of margin and brand image."
"This marketing overpressure has also given rise to a certain consumer aversion to email and, inevitably, day by day, fewer and fewer emails are opened and the act of contacting customers is plummeting. "
The findings are clear and what has been found is beyond dispute, retailers need to change their practices to find accuracy and relevance in their communication. We, therefore, propose in this article, 4 strategies that will allow you to bring CRM campaign performance back.
Regardless of your sector of activity, discover our selection of 6 data-driven best practices that will make you fall in love with your performance reports.
David Le Douarin, co-founder of Advalo shares a commentary on Digital Commerce 360 where he explains how to bring performance back with adapted CRM marketing efforts.
Read it here: