[Infographic] The Advalo platform: AI at the core of your marketing ecosystem

Written by Zoé Baillieux on Jun 19, 2020 12:02:45 PM

More than just a Customer Data Platform (CDP), the Advalo platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns. 

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Topics: Retail, Predictive Marketing, individualized marketing, CRM

[REPLAY - WEBINAR] The keys to accelerating the ROI of your marketing campaigns during the recovery with the testimony of Cyrillus

Written by Zoé Baillieux on May 20, 2020 7:36:07 PM

The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the ambient noise.

By taking full advantage of their data thanks to artificial intelligence, retailers, like the Cyrillus brand, can set up individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.

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Topics: Retail, individualized marketing, Webinar, CRM

[TRIBUNE] Leverage your CRM data with predictive marketing to drive in-store traffic and turnover

Written by David Le Douarin on May 4, 2020 11:42:36 AM

Customers' buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure - email, retargeting, etc. - and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.

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Topics: Retail, individualized marketing, CRM

[TRIBUNE] Data-driven marketing: a concrete solution to combat declining in-store traffic

Written by David Le Douarin on May 4, 2020 11:41:47 AM

Customers' buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure - email, retargeting, etc. - and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.

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Topics: Retail, individualized marketing, CRM

[WEBINAR] " "Data, AI and individualized marketing: The keys to increasing ROI of your marketing campaigns during business recovery" with a testimonial from Cyrillus

Written by Zoé Baillieux on May 4, 2020 11:39:13 AM

The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the prevailing turmoil.

By taking full advantage of their data thanks to artificial intelligence, the Cyrillus brand can implement individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.

Read more

Topics: Retail, Predictive Marketing, individualized marketing, Webinar, CRM

[TOY MARKET] Christmas holidays: 8 best data-driven practices to illuminate campaign performance

Written by Zoé Baillieux on Mar 2, 2020 3:02:35 PM

Following poor performance in 2018 and the year 2019 marked by social movements which have greatly slowed down activity, toy market brands are counting more than anything on this key period of activity to catch up in terms of business turnover.

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Topics: Retail, omnichannel, CRM

Retail : How to improve your CRM strategy?

Written by Zoé Baillieux on Feb 26, 2020 4:58:27 PM

As  David Le Douarin,  co-founder and General Director of Advalo announced in his forum  

"Purchasing routes have been disrupted by new technologies. Faced with drops in store traffic, brands have greatly increased marketing pressure - email, retargeting, etc. - and have massively resorted to promotion. Unfortunately these practices have drawn them into a destructive spiral of margin and brand image."

"This marketing overpressure has also given rise to a certain consumer aversion to email and, inevitably, day by day, fewer and fewer emails are opened and the act of contacting customers is plummeting. "

The findings are clear and what has been found is beyond dispute, retailers need to change their practices to find accuracy and relevance in their communication. We, therefore, propose in this article, 4 strategies that will allow you to bring CRM campaign performance back.

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Topics: individualized marketing, CRM

Valentine's Day : 6 data-driven practices that will make you fall in love with your performance reports

Written by Clément Lacroix on Feb 7, 2020 10:06:03 AM

Regardless of your sector of activity, discover our selection of 6 data-driven best practices that will make you fall in love with your performance reports.

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Topics: Marketing individualisé, Retail, Actualités, CRM, Infographie

3 ways to leverage CRM data to boost retail sales

Written by Zoé Baillieux on Oct 21, 2019 10:30:30 AM

David Le Douarin, co-founder of Advalo shares a commentary on Digital Commerce 360 where he explains how to bring performance back with adapted CRM marketing efforts.

Read it here: 

https://www.digitalcommerce360.com/2019/10/16/3-ways-to-leverage-crm-data-to-boost-retail-sales/

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Topics: Retail, CRM