Distribution: Personalized marketing at the center of this activity

Written by Zoé Baillieux on Jun 12, 2019 2:08:33 PM

In just a few years, the Internet has become the first step throughout the customers complex purchasing journey of a new or used vehicle. Digitalization now requires a personalized marketing strategy, polished content, and optimized lead management, for retailers whose online sites complement vendor applications and compete with traditional infomediaries.

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Topics: Automobile, automotive, Personalization

Advalo viewed by Antoine Bourdy, Marketing Manager at BodemerAuto, automotive dealership.

Written by Thibaut PIRIOU LE LAN on Dec 6, 2018 12:26:22 PM

Antoine Bourdy, Marketing Manager at BodemerAuto granted us an exclusive interview in which he explains the reasons that drove the automotive group to work with Advalo and how the platform contributes to improving marketing performance particularly in second hand and new vehicle segments.

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Topics: automotive, Predictive Marketing, Exclusive interviews, AI &Data