In just a few years, the Internet has become the first step throughout the customers complex purchasing journey of a new or used vehicle. Digitalization now requires a personalized marketing strategy, polished content, and optimized lead management, for retailers whose online sites complement vendor applications and compete with traditional infomediaries.

Antoine Bourdy, Marketing Manager at BodemerAuto granted us an exclusive interview in which he explains the reasons that drove the automotive group to work with Advalo and how the platform contributes to improving marketing performance particularly in second hand and new vehicle segments.