Retailers - Omnicanality saves stores from closing down

Written by Zoé Baillieux on Apr 9, 2020 11:33:22 AM

 

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Topics: Exclusive interviews, AI &Data, individualized marketing

Individualized marketing for the restaurant industry

Written by Zoé Baillieux on Mar 29, 2020 12:37:24 PM

Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

[REPLAY - WEBINAR] Data and AI, the best marketing practices to ensure the success of your summer sales

Written by Zoé Baillieux on Mar 25, 2020 7:45:15 PM

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

Individualized Marketing for Tour operators: locate individuals looking to travel as early as possible & accompany them to conversion

Written by Zoé Baillieux on Mar 24, 2020 4:05:09 PM

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

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Topics: Predictive Marketing, AI &Data, individualized marketing, TRAVEL

Retail : How to improve your digital strategy by leveraging your customer data?

Written by Zoé Baillieux on Mar 2, 2020 1:12:25 PM

Communicating on digital in recent years has become essential for retailers. It has become quite normal that the majority of them have paid strategies and that they are present on social networks etc.

Unfortunately, it is noted that the majority of retailers spend a considerable amount of their budget on digital, without having a precise vision of the results of their campaigns. Retailers are communicating massively, without differentiating messages according to the profile of each consumer this action does not allow them to exploit the full potential of digital.


We invite you to discover in this article, 5 levers you can implement with the Advalo platform to improve campaign performance while reducing the budget that you allocate to digital.

 

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Topics: Retail, AI &Data, Cas Clients

Agencies, firms: Develop your clients' omnichannel strategy to improve the performance of their marketing campaigns

Written by Zoé Baillieux on Feb 25, 2020 3:36:48 PM

As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Brice Renvoizé, SEAT France and Olivier Marc, Advalo co-founder spoke at the AI PARIS Show - June 12 2019

Written by Zoé Baillieux on Feb 25, 2020 2:44:51 PM

Brice Renvoizé, SEAT France and Olivier Marc, co-founder of Advalo spoke at the AI PARIS show - June 12, 2019

The theme: Artificial Intelligence providing service to marketers: How SEAT has been able to improve the use of its data for business

Brice Renvoizé testified about how artificial intelligence and individualized marketing campaigns can accelerate lead acquisition and traffic in dealerships.

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Topics: automotive, AI &Data

Data and AI : The ethical implications and recommendations of CNIL the National Commission on Informatics and Liberty

Written by Zoé Baillieux on Feb 25, 2020 11:06:41 AM

Even before the promulgation of the GDPR the CNIL initiated a work of reflection on the good uses of artificial intelligence and the need to supervise these practices in 2017.

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Topics: AI &Data

Individualize your marketing campaigns with the Advalo Platform

Written by Zoé Baillieux on Feb 17, 2020 1:36:19 PM

Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Leverage AI to develop Customer Value

Written by Zoé Baillieux on Feb 4, 2020 1:59:38 PM

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic. The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

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Topics: Predictive Marketing, AI &Data

Advalo: Effectively reconcile customer journeys

Written by Zoé Baillieux on Nov 12, 2019 2:14:47 PM

Advalo is a predictive marketing platform built for marketers to bridge the gap between data and customer journeys.


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Topics: Predictive Marketing, AI &Data, individualized marketing

Advalo builds on Amazon Web Services

Written by Zoé Baillieux on Oct 28, 2019 2:04:42 PM

Advalo builds on Amazon Web Services to become the strategic lever of retailers: Artificial intelligence and machine learning are at the heart of Advalo’s business model

Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud.

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Topics: Retail, Predictive Marketing, AI &Data

E-commerce Mag: Advalo among the 22 companies selected by Business France for NRF

Written by Thibaut PIRIOU LE LAN on Oct 25, 2019 2:35:39 PM
 
Selected for its innovative nature and potential for commercial success in the US- Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.
 
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Topics: Retail, Predictive Marketing, AI &Data

Actu IA: The 22 start-ups selected by Business France for the NRF Retail's Big Show 2020

Written by Zoé Baillieux on Oct 25, 2019 2:29:33 PM

Business France launched its selection process for the NRF Retail's Big Show 2020 in April. The event will be held in New York from January 12-14 2020. 22 French start-ups have been selected by Business France to represent French Tech.

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Topics: Retail, Predictive Marketing, AI &Data

Advalo builds on AWS to become the strategic lever of retailers.

Written by Zoé Baillieux on Sep 6, 2019 10:58:36 AM

A major player in individualized marketing, Advalo granted Aithority an exclusive interview.

Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

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Topics: AI &Data, individualized marketing, expert interview

[CRM]How to implement a Data strategy that supports customer knowledge

Written by Zoé Baillieux on Aug 19, 2019 5:24:02 PM

This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Why Retailers should rely on AI, Data to reconnect with brand growth

Written by Zoé Baillieux on Aug 6, 2019 10:55:15 AM

David Le Douarin, co-founder of Advalo shares a commentary on Target Marketing where he explains how AI has the potential to improve performance and increase efficiency throughout the entire customer journey.

Read it here:

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Topics: Exclusive interviews, AI &Data, customer experience

Which trends await the automotive sector?

Written by Zoé Baillieux on Aug 1, 2019 4:22:59 PM

According to the "Drive" study, conducted by Kantar TNS and 366, the automotive sector is still focusing on a very concession-oriented buying path, without, however, overshadowing the digital dimension of the past two years.

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Topics: Automobile, AI &Data, Digital Transformation

Customer Relationship: AI is a competitive advantage

Written by Zoé Baillieux on Jul 31, 2019 3:06:10 PM

A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations …

LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship and the commercial success of a company.

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Topics: AI &Data, customer experience

Deliverability and commitment are linked

Written by Zoé Baillieux on Jul 26, 2019 3:10:07 PM

A new study reveals the direct link between subscriber engagement and filtering rate as spam in email messaging.

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Topics: Retail, Marketing prédictif, AI &Data