For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.

After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

Simply explaining how our platform works and how it interacts with the different marketing tools is not an easy thing to do, so we thought it would be more fun to share it with you in the form of a short powerpoint presentation. 


Between on and offline data consolidation, AI and predictive models, campaign activations... Become an expert on Advalo by reading over this short powerpoint


Need more information? Please contact us. Our experts will be delighted to discuss your marketing issues with you.

Advalo, a predictive marketing solution, and Alphalyr, a sales performance management platform, are launching a technological partnership aimed at retailers to offer them an omnichannel vision of the performance of each marketing action. This joint offer, which has already won over customers such as BUT and Phildar, provides a 360° analysis of the purchasing process. It enables retailers to better manage acquisition levers and measure the contribution of each marketing lever to the turnover generated, whether offline or online.

Charlotte Le Bonniec and Antoine Bouchard, both of whom are Customer Success Managers for Advalo speak in this webinar about :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Sales"

As business resumes, retailers are faced with the urgent task of restoring their business to a viable situation and their marketing teams are facing drastic cuts in the budgets allocated to them. 

Advalo, an individualized marketing solution, launches TAILOR, a new turnkey offer to help retailers accelerate the recovery of their business, without any risk to their cash flow. Designed on the basis of its most value-generating scenarios, the offer facilitates the deployment of individualized campaigns, enabling brands to seize every sales opportunity. By accompanying each consumer in a relevant way in his/her act of purchase and, by taking into account their needs and desires of the moment, the brands generate turnover without having to break their margins with aggressive and inefficient promotional campaigns.

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.

I had the pleasure of being interviewed by Cyril du Plessis for his podcast Digital Doers, as part of a special series in exclusive partnership with One to One Retail e-commerce Monaco.

Management at The Gap has just canceled summer and fall orders, according to a report from the Sourcing Journal. The company has asked suppliers not to ship completed summer products except for products designated for its e-commerce business and to hold off on production for fall. Fabric suppliers were also reportedly asked to stop production and keep all goods in their facilities. Those actions reflect a very pessimistic outlook.

Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term. 

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

Communicating on digital in recent years has become essential for retailers. It has become quite normal that the majority of them have paid strategies and that they are present on social networks etc.

Unfortunately, it is noted that the majority of retailers spend a considerable amount of their budget on digital, without having a precise vision of the results of their campaigns. Retailers are communicating massively, without differentiating messages according to the profile of each consumer this action does not allow them to exploit the full potential of digital.

We invite you to discover in this article, 5 levers you can implement with the Advalo platform to improve campaign performance while reducing the budget that you allocate to digital.

As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.

Brice Renvoizé, SEAT France and Olivier Marc, co-founder of Advalo spoke at the AI PARIS show - June 12, 2019

The theme: Artificial Intelligence providing service to marketers: How SEAT has been able to improve the use of its data for business

Brice Renvoizé testified about how artificial intelligence and individualized marketing campaigns can accelerate lead acquisition and traffic in dealerships.

Even before the promulgation of the GDPR the CNIL initiated a work of reflection on the good uses of artificial intelligence and the need to supervise these practices in 2017.

Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic. The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

Advalo is a predictive marketing platform built for marketers to bridge the gap between data and customer journeys.