A major player in individualized marketing, Advalo granted Aithority an exclusive interview.
Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.
A major player in individualized marketing, Advalo granted Aithority an exclusive interview.
This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.
David Le Douarin, co-founder of Advalo shares a commentary on Target Marketing where he explains how AI has the potential to improve performance and increase efficiency throughout the entire customer journey.
Read it here:
According to the "Drive" study, conducted by Kantar TNS and 366, the automotive sector is still focusing on a very concession-oriented buying path, without, however, overshadowing the digital dimension of the past two years.
A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations …
LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship and the commercial success of a company.
A new study reveals the direct link between subscriber engagement and filtering rate as spam in email messaging.
Thursday, July 4th in Paris, was held the first edition of the conference IA and Society organized by the association of the Turing Club and Viuz.
Training, infrastructures, politics, data, innovations ... A BCG study highlights the strengths and
weaknesses of France with regard to digital transformation ...
During the 5th edition of the University of digital technology, the MEDEF, as part of its
commission "Technological changes and societal impacts" chaired by Christian Nibourel, and
the BCG revealed a comprehensive and unprecedented analysis of the digital maturity of
France in todays global competitive economy.
This international study shows that France holds strong positions on several essential
dimensions of digital transformation, but it also reveals real weaknesses ...
The strengths of digital France
This study lists 4 areas in which France ranks among the best in the world:
# 1 - Training
The quality of training of digital talents,with a view in particular to France’s excellent scientific
training courses: France is between 6th and 7th place in the main world rankings;
# 2 - Research
Incentives for research: 20% of businesses R & D is indirectly supported by the government
through incentives, which places France in 3rd position worldwide;
# 3 - Access to data
The availability of public data: according to the OECD, France ranks second in terms of access
to data and third in terms of data availability;
# 4 - Security
State commitment to cybersecurity: France ranks 8th for the Global Cybersecurity Index,
calculated by the International Telecommunication Union (ITU).
Weak points to watch out for
France must overcome major weaknesses to stay ahead of the pack before joining the leading
Today, a third of SMEs in France say that digital transformation is not on their agenda this year.
For example, less than one in five companies have adopted Artificial Intelligence (AI) in their
The study shows that there are three main challenges to be met by all political and economic
actors to mobilize and win for the entire French ecosystem:
# 1 - Succeed in keeping your most skilled workers
Although the quality of French training is recognized, the study points to a real quantitative
weakness in terms of digital talent, both for initial training and for continuing training.
The French deficit is estimated at 200,000 people by 2022.
This phenomenon is aggravated by growing desires for expatriation: 76% of French digital
talents would be ready to work abroad, which is nine points higher than the world average.
To retain staff, first actions have been taken (easing of the labor market, "French Tech" visa,
investment plan in skills, draft law Pact), but the battle of brains and skills is just beginning,
regardless of the level of qualification, in a very global digital business market.
# 2 - Facilitate investment
The digitalization of businesses requires access to very highspeed broadband, an essential
issue of regional planning.
While in France, the plan "France Very Broadband" is still incomplete, we must continue the
deployment of fiber and quickly engage 5G.
However, public policies tend to slow investments (competition, productive taxes, license fees).
# 3 - A shy data strategy
On the business side, the report points to a delay in the collection and exploitation of data, due
in particular to a too restrictive application of the legal framework (RGPD in particular).
These constraints weigh in the rise of Artificial Intelligence (AI) applications for companies.
The pioneers, who invested early in AI, now have room for maneuver allowing them to
accelerate further and widen the gap: 88% of them have increased their investment AI
compared to last year, against less than two-thirds of the other companies.
In this race against the clock, the United States and China have already spewed: the 20 largest
digital companies are either American or Chinese.
As another example, the United States has 151 unicorns, China 82 and Europe only 34.
Possible pathways for the future
Beyond the purely economic stakes, staying in the leading group is an issue of digital
sovereignty for France.
The authors distinguish three priorities:
Increase by + 60% the talent pool available by 2022;
Evolve the regulations in the telecommunications sector to put in place a competitive policy at
national and European level favoring the investment capacity of operators
Help companies to adopt a data strategy to collect and use data in line with the legal framework,
Article taken from co-marketing news
How brands invest in E-commerce?
KPMG and Fevad present a reflection on brands in the era of e-commerce. This study on innovation in e-commerce is based on the testimony of the main players in the French ecosystem.
In recent times, the Fevad has noted the arrival among its new members of many brands, said Marc Lolivier, general delegate. Long suspicious of e-commerce, a channel deemed "uncontrollable", brands have decided to regain control or to get started. We are at the dawn of a new revolution. The purpose of this study, conducted with KPMG, is, therefore, to better understand the impacts, challenges, and opportunities that e-commerce represents for brands and the e-merchants' perspective on this development. "
E-commerce is pushing brands to reinvent themselves
AI and Society
A broad look at AI and benefits for society
The Turing Club and Viuz are launching a conference AI and Society this July 4th
The Turing Club and Viuz are launching a conference which, for the first time, puts at the heart of its discussions an exchange between actors of all data trades (from data science to data marketing) politicians, researchers, professors, and artists.
Data is central to our economies and societies. Artificial intelligence unlocks its potential and dramatically increases its impact. France and Europe must become major players. Levers must be identified and the conditions for success created.
Understanding the challenges of Artificial Intelligence
However, data and artificial intelligence must not remain in the sole hands of experts. The stakes are considerable and societal. They must be understood and re-appropriated by a wider public of brands, industrialists, politicians, researchers, philosophers, artists, journalists, students and, beyond, by the citizen.
Target audiences: brands, industrialists, politicians, researchers, philosophers, artists, journalists, students.
Paris RetailWeek and the Havas Paris agency presented the five trends of tomorrow's trade in France and around the world, through an exclusive study conducted among a panel of French, Chinese and American consumers.
Retailers must continue to renew themselves today, in particular, to face a new challenge: successfully engaging consumers and capitalizing on their brand.
For this to happen, everyone needs to reinvent themselves by drawing on their competitive advantage. This includes a more assertive trade that no longer seeks to fufill the demands of the many but better serves smaller and more demanding communities.
Trade is thus reconstructed as close as possible to the environmental, economic and social expectations of consumers, around them and for them.
There is no opting out: so-called artificial intelligence is broadly defined, in all media. It scares people, fascinates them, and blows them away, but is going into forced circuits in companies. According to Gartner, it will be embedded in 50% of analytical applications within 3-5 years.
Topics: AI &Data
Are the widespread drops of in-store traffic inevitable or simply the reflection of a change in consumer’s behavior, who now prefer to visit a store whilst assessing the brands' products on their website?
In an ever-changing world, retailers have not integrated consumers’ new buying habits, whom, evaluate and decide online the interest of going to a store. Confronted with the reality of drops in in-store traffic, retailers tried to reverse the trend by increasing marketing pressure. Hasty solutions that have proved destructive for both profit margin and customer experience. Such practice negatively affects the relationship of trust between retailers and customers.
David Le Douarin, Advalo co-founder was interviewed by AWS.
David Le Douardin, co-founder of the predictive marketing platform Advalo, talks about his background in CRM data processing and how AWS was instrumental in building and scaling the French startup's business.
See the full interview here: https://www.youtube.com/watch?v=PrD_wE_LRFs
On the 11th and 12th of June, the AI Paris trade fair will take place, an unmissable event for Artificial Intelligence experts. This year, Olivier Marc, CEO, and co-founder of Advalo will have the opportunity to officiate this workshop alongside Brice Renvoizé, Digital & Experience Manager of SEAT France.
Advalo is an individual marketing platform for retailers and the automotive industry.
While buying channels and points of contact are numerous, Advalo enables brands to acquire
an omnichannel vision of each consumer and detect key moments during the purchasing
journey. Advalo enables retailers to develop a lasting and individualized relationship with their
customers and find their true role as a merchant.
How does it work?
By reconciling behavioral data collected on the internet and from client CRM databases.
Then, thanks to artificial intelligence algorithms and more than 40 predictive models, the
platform transforms these data into immediately actionable consumer insights.
Read this article to learn more about the collaboration between Advalo and ready to wear woman's brand Grain de Malice from CRM Manager Laurent Bacquaert, and Customer Marketing Manager Marion Landry.
Advalo’s teams went to the Data Marketing fair November 20th and 21st at the Cité de la Mode
and Design in Paris. This article will inform you of the highlights and the main insights Advalo’s