Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term. 

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

Communicating on digital in recent years has become essential for retailers. It has become quite normal that the majority of them have paid strategies and that they are present on social networks etc.

Unfortunately, it is noted that the majority of retailers spend a considerable amount of their budget on digital, without having a precise vision of the results of their campaigns. Retailers are communicating massively, without differentiating messages according to the profile of each consumer this action does not allow them to exploit the full potential of digital.

We invite you to discover in this article, 5 levers you can implement with the Advalo platform to improve campaign performance while reducing the budget that you allocate to digital.

As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.

Brice Renvoizé, SEAT France and Olivier Marc, co-founder of Advalo spoke at the AI PARIS show - June 12, 2019

The theme: Artificial Intelligence providing service to marketers: How SEAT has been able to improve the use of its data for business

Brice Renvoizé testified about how artificial intelligence and individualized marketing campaigns can accelerate lead acquisition and traffic in dealerships.

Even before the promulgation of the GDPR the CNIL initiated a work of reflection on the good uses of artificial intelligence and the need to supervise these practices in 2017.

Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic. The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

Advalo is a predictive marketing platform built for marketers to bridge the gap between data and customer journeys.

Advalo builds on Amazon Web Services to become the strategic lever of retailers: Artificial intelligence and machine learning are at the heart of Advalo’s business model

Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud.

Selected for its innovative nature and potential for commercial success in the US- Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.

Business France launched its selection process for the NRF Retail's Big Show 2020 in April. The event will be held in New York from January 12-14 2020. 22 French start-ups have been selected by Business France to represent French Tech.

A major player in individualized marketing, Advalo granted Aithority an exclusive interview.

Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.

David Le Douarin, co-founder of Advalo shares a commentary on Target Marketing where he explains how AI has the potential to improve performance and increase efficiency throughout the entire customer journey.

Read it here:

According to the "Drive" study, conducted by Kantar TNS and 366, the automotive sector is still focusing on a very concession-oriented buying path, without, however, overshadowing the digital dimension of the past two years.

A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations …

LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship and the commercial success of a company.

A new study reveals the direct link between subscriber engagement and filtering rate as spam in email messaging.