5 trends of tomorrow's trade

Written by Zoé Baillieux on Jun 27, 2019 1:55:59 PM

Paris RetailWeek and the Havas Paris agency presented the five trends of tomorrow's trade in France and around the world, through an exclusive study conducted among a panel of French, Chinese and American consumers.

Retailers must continue to renew themselves today, in particular, to face a new challenge: successfully engaging consumers and capitalizing on their brand.

For this to happen, everyone needs to reinvent themselves by drawing on their competitive advantage. This includes a more assertive trade that no longer seeks to fufill the demands of the many but better serves smaller and more demanding communities.

Trade is thus reconstructed as close as possible to the environmental, economic and social expectations of consumers, around them and for them.

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Topics: AI &Data, organic growth, individualized marketing

Data Revolution

Written by Zoé Baillieux on Jun 24, 2019 2:52:41 PM

There is no opting out:  so-called artificial intelligence is broadly defined, in all media. It scares people, fascinates them, and blows them away, but is going into forced circuits in companies. According to Gartner, it will be embedded in 50% of analytical applications within 3-5 years.

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Topics: AI &Data

Customer Knowledge: Why brands must focus on AI and data to reassert their role as a merchant

Written by Zoé Baillieux on Jun 19, 2019 12:59:35 PM

Are the widespread drops of in-store traffic inevitable or simply the reflection of a change in consumer’s behavior, who now prefer to visit a store whilst assessing the brands' products on their website?

In an ever-changing world, retailers have not integrated consumers’ new buying habits, whom, evaluate and decide online the interest of going to a store. Confronted with the reality of drops in in-store traffic, retailers tried to reverse the trend by increasing marketing pressure. Hasty solutions that have proved destructive for both profit margin and customer experience. Such practice negatively affects the relationship of trust between retailers and customers.

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Topics: Retail, AI &Data, individualized marketing

David Le Douarin gives an interview to AWS

Written by Zoé Baillieux on Jun 6, 2019 1:00:27 PM

David Le Douarin, Advalo co-founder was interviewed by AWS.

David Le Douardin, co-founder of the predictive marketing platform Advalo, talks about his background in CRM data processing and how AWS was instrumental in building and scaling the French startup's business.

See the full interview here: https://www.youtube.com/watch?v=PrD_wE_LRFs

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Topics: AI &Data, Vidéo, expert interview

[Workshop] AI, predictive models, and individualized marketing: How can CRM & Digital campaign efficiency be improved?

Written by Zoé Baillieux on Jun 4, 2019 11:59:52 AM
On the 11th and 12th of June, the AI Paris trade fair will take place, an unmissable event for Artificial Intelligence experts. This year, Olivier Marc, CEO, and co-founder of Advalo will have the opportunity to officiate this workshop alongside Brice Renvoizé, Digital & Experience Manager of SEAT France.

 

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Topics: AI &Data, individualized marketing, Use Case

Predictive marketing platform for retailers and the auto industry.

Written by Zoé Baillieux on May 27, 2019 3:43:10 PM

Advalo is an individual marketing platform for retailers and the automotive industry.


While buying channels and points of contact are numerous, Advalo enables brands to acquire
an omnichannel vision of each consumer and detect key moments during the purchasing
journey. Advalo enables retailers to develop a lasting and individualized relationship with their
customers and find their true role as a merchant.

How does it work?

By reconciling behavioral data collected on the internet and from client CRM databases.
Then, thanks to artificial intelligence algorithms and more than 40 predictive models, the
platform transforms these data into immediately actionable consumer insights.

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Topics: Predictive Marketing, AI &Data, individualized marketing

[INTERVIEW CLIENT] Advalo as seen by Grain de Malice : First hand experiences from CRM Manager Laurent Bacquaert and Customer Marketing Manager Marion Landry

Written by Zoé Baillieux on May 22, 2019 2:21:20 PM

Read this article to learn more about the collaboration between Advalo and ready to wear woman's brand Grain de Malice from CRM Manager Laurent Bacquaert, and  Customer Marketing Manager Marion Landry.

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Topics: Predictive Marketing, Exclusive interviews, AI &Data

Parisian Data Marketing Fair 2018

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 2:03:47 PM

Advalo’s teams went to the Data Marketing fair November 20th and 21st at the Cité de la Mode
and Design in Paris. This article will inform you of the highlights and the main insights Advalo’s
teams retained.

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Topics: Retail, AI &Data

The Power of Individualized Marketing highlighted in the magazine Influencia

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:11:08 PM

Influencia, an innovation magazine, conducted an interview with David Le Douarin.

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Topics: Marketing individualisé, AI &Data

Top 5 reasons to attend Advalo's NRF Debrief Lunch

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 5:34:19 PM

Here are 5 reasons to not skip our New Yorker NRF Debrief Lunch

 # 1 Retail's BIG Show is in New York. Who does't love New York and Retail ?!

# 2 We are joining and hosting the event with 3 other Innovative AI companies. Advalo has developed a solid relationship with:  AKENEO iAdvize & Target 2 Sell. 

# 3 We have answers that you are looking for. Our Debrief lunch will be a means for retailers like yourself to get real answers on how you can improve traffic, sales turnover, and detect purchase intention. Advalo has the knowledge and solutions you want for optimal efficiency from your retail business.

#4  We Believe in the potential of stores. With the rise of e-commerce, many predicted the end of physical stores. These two retail
spaces are largely complementary and are far from being in competition if they are optimized with omnichannel technology. We have the technology, retailers you own the stores, lets work together.

#5 Your vision of analyzing the customer journey is our vision too, We would like to exchange with you on how to identify and anticipate purchasing routes of your customers in order to measure the impact of digital actions on sales made in stores. Our ability to reconcile online and offline data can help you better analyze the customer journey.
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Topics: AI &Data, organic growth, individualized marketing

Advalo's Sunday Guide to NRF 2019: Retail's Big Show

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 4:14:41 PM

Here is our handpicked agenda to help you get a head start on what exhibits, sessions, ideas and stages to see January 13 at NRF 2019: Retail's Big Show and EXPO.

Also don't  forget to swing by and join us January 15th from 12pm to 3pm for The NRF Debrief New Yorker Lunch, a complimentary lunch buffet, hosted by innovative AI companies Akeneo, iAdvize & TARGET2SELL only a few steps away from the Javits Center at Cachet Boutique Hotel in the Retreat Room, 510 W 42nd St, New York, NY 10036-6204

Sunday, January 13

11:45am - 12:15pm
5 Secrets to omnichanel success, Stage 3, EXPO Hall, Level 1

Top brands compete almost solely on the strength of their customer experience. For every brand, that experience means something different.

Discover how leading retail companies like eBay, John Lewis, and Walmart ensure the experiences they provide are flawless across every customer touchpoint, device, and location to grow sales and customer loyalty.

11:45am - 12:15pm
Boosting customer engagement and revenue with AI-driven wireless, Stage 6, EXPO Hall, Level 3

AI-driven wireless is a hot trend, with 7 of the top 40 retailers having implemented new networks in the past 6 months to boost customer engagement, drive revenue, and lower OPEX.  In this session, you will hear their stories. Learn how to make Wi-Fi easy to setup, operate, and troubleshoot.  Plus, learn how to deploy new Bluetooth location services without battery beacons, such as store navigation, messages, and analytics.   Your peers are building the store of the future with AI-driven wireless.  Now you can too!

11:45am - 12:15pm
Omnichannel retailing: 9 ways to provide the experience your customers expect, Stage 5, EXPO Hall, Level 3

Are you really offering the omnichannel experience your customers want? In a recent global survey of retailers, 50% of respondents said it’s too hard to adapt their legacy systems and processes to omnichannel supply chain needs.  In this session, Generix Group offers 9 ways to overcome the top challenges.

1:00pm-1:30pm 
The relation between data and the customer experience, Stage 1, EXPO Hall, Level 1

The driving force of much of today’s retail transformation lies in the hands of the hyper-connected consumer. Retail is no longer centered on products but focused more on the customer and their experiences. So how can data play a role in the customer experience? In this session, Ian Holland, Vice President of ACCEO Retail-1 will explain how retailers can significantly increase sales and offer superior experiences by leveraging a unified data universe.

2:00pm-2:30pm
The wellness revolution, Consumer behavior in a new retail era, Stage 2, EXPO Hall, Level 1

Wellness is taking shape as a major trend transforming the consumer markets for leading retailers and brands.  This transformation has been led by changing consumer preferences; the emergence of unique influencers and the power of social media; demographic shifts mandating an authentic brand promise, trust and radical transparency; the innovation of new entrants; and the remaking of strategies for legacy brands.  
 
Join Steve Barr, PwC Consumer Markets Leader, for a conversation featuring the unique voices of an athlete and an entrepreneur that will help make actionable sense of this mega trend.

3:15pm-3:45pm
Boost ROI from your commerce platform with content driven experience, Stage 1, EXPO Hall, Level 1

In this session, learn how Urban Decay was able to expand into new global markets (South America and Europe), double the size of its website by introducing the “UD All Access” site, increase page views by 258%, and increase site entrances by 1600%. Implementing an enterprise-class content management system (CMS) with its commerce platform enabled Urban Decay to simplify the management of personalized content and localization processes to support its globalization goals and deliver the localized and seamless experiences that their customers expect.

3:15pm-3:45pm
Mountain Khaki's:  using a CDP to transform customer acquisition and retention,Stage 2, EXPO Hall, Level 1

Mountain Khakis used a Customer Data Platform to create a 360 customer view from eCommerce, retail and marketing data providing insight into purchase patterns, lifetime value and product preferences and level up their marketing results.  The result?  An unprecedented view of customer value distribution transforming their understanding of who their best customers are, and how to grow their business.


3:15pm-3:45pm
The pursuit of true 1-to-1 marketing personalization, Stage 4, EXPO Hall, Level 1

Data creates opportunities for retailers to transform their business and leverage their understanding of each individual customer. As data collection becomes an industry standard, proper data optimization is facilitated through improved technologies that emphasize each customer’s experience.

 
True Fit’s Director of Brand Relations, Sarah Hodge, and ASICS America's Head of Digital Commerce, Sean Condon will discuss how to bring target audiences, consumer purchasing patterns, fit consistency and returns performance into one aggregated view, to provide superior experiences across all touchpoints of the shopping journey.

3:15pm-3:45pm
Order Management's role in omnichannel transformation, Stage 6, EXPO Hall, Level 3

Retailers continue to struggle transforming from multichannel thinking and approaches to true integrated omnichannel strategies and execution. This presentation, featuring Brendan Witcher of Forrester Research, will review the four pillars of omnichannel success and the role of digitization. Order Management is a critical part of that journey, driving flexible fulfillment excellence, and impacting the top and bottom lines. Includes a case study on how one leading omnichannel retailer has used order management to support its growth strategies, improve the customer experience, and reduce operating costs.

4:00pm-4:30pm
Leveraging AI to predict demand and drive just in time operations,Stage 2, EXPO Hall, Level 1

Automated machine learning has led to a regime change from agile business operation to “just-in-time” operation - the ability for a business to use improved forecasts to go from concept to consumer (material sourcing, production, marketing, shipping, etc.) at exactly the right time. The presentation will begin with an overview of recent news stories, and highlight specifically how AI can improve demand forecasting and drive just-in-time operations for modern retailers.
















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Topics: Retail, AI &Data, omnichannel, customer experience

AI, machine learning, reinforcement learning… A journey into the heart of predictivemarketing

Written by Thibaut PIRIOU LE LAN on Jan 8, 2019 2:16:57 PM

Data exploitation that is even more targeted than Big Data is now available, thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning. These constitute the heart of predictive marketing in the Advalo Platform. Meeting and decryption with Nicolas, a Data Scientist at Advalo.

 

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Topics: Interview d'expert, Predictive Marketing, AI &Data

With its Algorithms, Advalo detects purchase intention

Written by Thibaut PIRIOU LE LAN on Dec 10, 2018 3:16:35 PM
By properly handling data and artificial intelligence, the company Advalo  helps retailers better understand the customer journey and buying habits of their customers. Moreover, they recently received the 2018 Pass French Tech for the second year in a row.


"Presently, consumers are over-solicited, but would prefer not to be.” - David Le Douarin.

Olivier Marc and David Le Douarin founded Advalo in 2014. The company works in particular on the valuation of countless data which companies accumulate on their customers. The purpose: better understand their purchase intentions.

In effect,it’s no longer a question of sending mass advertising. "The essential goal for our brands who want to generate traffic is to understand each consumer and speak to them in a individualized way, says David Le Douarin. This creates a lasting impactful relationship between the brand and the customer. "

Advalo, which refers to itself as "the first retail and automotive individualized marketing platform",uses data and artificial intelligence to develop an algorithm that specifically determines the key moment when consumers are ready to purchase. Advalo also collaborates with about 40 retailers (Goal, Cyrillus, Cache-Cache, Devred and Seat, Skoda, Jean-Rouyer Automotive).

Acclaimed Significant Growth

Advalo won the Pass French Tech for the second year in a row. Launched in 2014, this national program supports companies: the pearls of French Tech who are selected for their hypergrowth and individualism through profitability. Five levers make up this intricate range of services: financing, international arena, innovation, business development and visibility. The much anticipated 2018 promotion had 101 companies.

We are profoundly delighted, smiles David Le Douarin, to have it two years in a row is rather rare. It concretizes all the efforts made to create Advalo. If a company prefers not to disclose its value through turnover, it simply means that it is, very "significant", and has doubled.

On the other side of the Atlantic

Advalo does not intend to stop there. In November, it raised five million euros from SGPA, Vasgos, West Web Valley and banking partners. The goal: strengthen its position in France before going international.

"We want to structure our base team in France, which is solidified, says David Le Douarin. It is thanks to our French team that we even exist, and that we succeed in developing the very best products and creating a positive relationship with our customers. From there, we will start building our presence in the international arena and the American market beginning in 2019. "

To support its development, Advalo is recruiting 20 unique individuals by the end of this year. They will consist of sales, marketers, engineers, and data scientists. " Seeking talent naturally goes hand in hand with growth," says the founder. Today Advalo has around 50 employees in its offices located in Rennes and in Paris.
 

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Topics: Predictive Marketing, AI &Data

Advalo viewed by Antoine Bourdy, Marketing Manager at BodemerAuto, automotive dealership.

Written by Thibaut PIRIOU LE LAN on Dec 6, 2018 12:26:22 PM

Antoine Bourdy, Marketing Manager at BodemerAuto granted us an exclusive interview in which he explains the reasons that drove the automotive group to work with Advalo and how the platform contributes to improving marketing performance particularly in second hand and new vehicle segments.

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Topics: automotive, Predictive Marketing, Exclusive interviews, AI &Data