[INTERVIEW] David Le Douarin: "The closer we are to consumer needs, the more we tend to forget about marketing"

Written by Zoé Baillieux on Sep 17, 2020 11:35:34 AM

For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.

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Topics: Predictive Marketing, Exclusive interviews, AI &Data, individualized marketing, expert interview

[Article] After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

Written by Zoé Baillieux on Sep 17, 2020 11:25:10 AM

After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

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Topics: Retail, Predictive Marketing, AI &Data, individualized marketing

[SOLUTION] AI, DATA & INDIVIDUALIZED MARKETING: DON'T MISS A SINGLE OPPORTUNITY TO SELL

Written by Zoé Baillieux on Sep 17, 2020 11:18:53 AM

Simply explaining how our platform works and how it interacts with the different marketing tools is not an easy thing to do, so we thought it would be more fun to share it with you in the form of a short powerpoint presentation. 


Between on and offline data consolidation, AI and predictive models, campaign activations... Become an expert on Advalo by reading over this short powerpoint


Need more information? Please contact us. Our experts will be delighted to discuss your marketing issues with you.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Alphalyr and Advalo join forces to offer retail players an all-inclusive view of the performance of their marketing actions

Written by Zoé Baillieux on Sep 8, 2020 12:18:19 PM

Advalo, a predictive marketing solution, and Alphalyr, a sales performance management platform, are launching a technological partnership aimed at retailers to offer them an omnichannel vision of the performance of each marketing action. This joint offer, which has already won over customers such as BUT and Phildar, provides a 360° analysis of the purchasing process. It enables retailers to better manage acquisition levers and measure the contribution of each marketing lever to the turnover generated, whether offline or online.

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Topics: AI &Data, individualized marketing

[WEBINAR + PRESENTATION] Data and AI, the best marketing practices to ensure the success of your sales

Written by Zoé Baillieux on Aug 25, 2020 1:24:26 PM

Charlotte Le Bonniec and Antoine Bouchard, both of whom are Customer Success Managers for Advalo speak in this webinar about :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Sales"

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Topics: Predictive Marketing, AI &Data, individualized marketing

AI for marketers: Capitalize on your CRM and digital data to optimize your SMS & mailing budgets for paper and catalogs

Written by Zoé Baillieux on Jun 16, 2020 11:50:20 AM

As business resumes, retailers are faced with the urgent task of restoring their business to a viable situation and their marketing teams are facing drastic cuts in the budgets allocated to them. 

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Topics: Retail, Predictive Marketing, AI &Data, individualized marketing

Advalo launches TAILOR, a guaranteed ROI offer to help retailers accelerate business recovery

Written by Zoé Baillieux on May 20, 2020 12:52:13 PM

Advalo, an individualized marketing solution, launches TAILOR, a new turnkey offer to help retailers accelerate the recovery of their business, without any risk to their cash flow. Designed on the basis of its most value-generating scenarios, the offer facilitates the deployment of individualized campaigns, enabling brands to seize every sales opportunity. By accompanying each consumer in a relevant way in his/her act of purchase and, by taking into account their needs and desires of the moment, the brands generate turnover without having to break their margins with aggressive and inefficient promotional campaigns.

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Topics: Retail, Predictive Marketing, AI &Data

Omnicanality can save stores from closing down during COVID-19

Written by Zoé Baillieux on May 7, 2020 1:19:56 PM

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.

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Topics: Retail, Exclusive interviews, AI &Data, omnichannel, individualized marketing

[Podcast] Digital Doers – Special Series COVID-19: Testimony from David Le Douarin

Written by Zoé Baillieux on Apr 28, 2020 12:43:57 PM

I had the pleasure of being interviewed by Cyril du Plessis for his podcast Digital Doers, as part of a special series in exclusive partnership with One to One Retail e-commerce Monaco.

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Topics: Exclusive interviews, AI &Data, individualized marketing, expert interview

Retailers - Omnicanality saves stores from closing down

Written by Zoé Baillieux on Apr 9, 2020 11:33:22 AM

Management at The Gap has just canceled summer and fall orders, according to a report from the Sourcing Journal. The company has asked suppliers not to ship completed summer products except for products designated for its e-commerce business and to hold off on production for fall. Fabric suppliers were also reportedly asked to stop production and keep all goods in their facilities. Those actions reflect a very pessimistic outlook.

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Topics: Exclusive interviews, AI &Data, individualized marketing

Individualized marketing for the restaurant industry

Written by Zoé Baillieux on Mar 29, 2020 12:37:24 PM

Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

[REPLAY - WEBINAR] Data and AI, the best marketing practices to ensure the success of your summer sales

Written by Zoé Baillieux on Mar 25, 2020 7:45:15 PM

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

Individualized Marketing for Tour operators: locate individuals looking to travel as early as possible & accompany them to conversion

Written by Zoé Baillieux on Mar 24, 2020 4:05:09 PM

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

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Topics: Predictive Marketing, AI &Data, individualized marketing, TRAVEL

Retail : How to improve your digital strategy by leveraging your customer data?

Written by Zoé Baillieux on Mar 2, 2020 1:12:25 PM

Communicating on digital in recent years has become essential for retailers. It has become quite normal that the majority of them have paid strategies and that they are present on social networks etc.

Unfortunately, it is noted that the majority of retailers spend a considerable amount of their budget on digital, without having a precise vision of the results of their campaigns. Retailers are communicating massively, without differentiating messages according to the profile of each consumer this action does not allow them to exploit the full potential of digital.


We invite you to discover in this article, 5 levers you can implement with the Advalo platform to improve campaign performance while reducing the budget that you allocate to digital.

 

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Topics: Retail, AI &Data, Cas Clients

Agencies, firms: Develop your clients' omnichannel strategy to improve the performance of their marketing campaigns

Written by Zoé Baillieux on Feb 25, 2020 3:36:48 PM

As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Brice Renvoizé, SEAT France and Olivier Marc, Advalo co-founder spoke at the AI PARIS Show - June 12 2019

Written by Zoé Baillieux on Feb 25, 2020 2:44:51 PM

Brice Renvoizé, SEAT France and Olivier Marc, co-founder of Advalo spoke at the AI PARIS show - June 12, 2019

The theme: Artificial Intelligence providing service to marketers: How SEAT has been able to improve the use of its data for business

Brice Renvoizé testified about how artificial intelligence and individualized marketing campaigns can accelerate lead acquisition and traffic in dealerships.

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Topics: automotive, AI &Data

Data and AI : The ethical implications and recommendations of CNIL the National Commission on Informatics and Liberty

Written by Zoé Baillieux on Feb 25, 2020 11:06:41 AM

Even before the promulgation of the GDPR the CNIL initiated a work of reflection on the good uses of artificial intelligence and the need to supervise these practices in 2017.

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Topics: AI &Data

Individualize your marketing campaigns with the Advalo Platform

Written by Zoé Baillieux on Feb 17, 2020 1:36:19 PM

Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Leverage AI to develop Customer Value

Written by Zoé Baillieux on Feb 4, 2020 1:59:38 PM

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic. The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

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Topics: Predictive Marketing, AI &Data

Advalo: Effectively reconcile customer journeys

Written by Zoé Baillieux on Nov 12, 2019 2:14:47 PM

Advalo is a predictive marketing platform built for marketers to bridge the gap between data and customer journeys.


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Topics: Predictive Marketing, AI &Data, individualized marketing