Integrate data, target more precisely ... The new challenges for Marketing Directors

Written by Zoé Baillieux on Mar 2, 2020 4:48:16 PM
 
More digital, and data to process, customers who expectations sometimes change and contradict each other... The function of the marketing director is undergoing profound changes.

"On the retail side of things, customer centric organizations are also emerging: The challenge for distributors is to move from mass marketing to finer individualized and oriented marketing. Not everyone has the same maturity in this area, nor the same means, says Bertrand Bodineau, head of retail in the Michael Page recruitment firm.

Read more

Topics: Actualités

Valentine's Day : 6 data-driven practices that will make you fall in love with your performance reports

Written by Clément Lacroix on Feb 7, 2020 10:06:03 AM

Regardless of your sector of activity, discover our selection of 6 data-driven best practices that will make you fall in love with your performance reports.

Read more

Topics: Marketing individualisé, Retail, Actualités, CRM, Infographie

[VIDEO Interview] Côté Sushi generates 1.2 million euros in additional turnover in 12 months thanks to Advalo

Written by Zoé Baillieux on Dec 16, 2019 3:19:42 PM

Discover the interview with Emmanuel Taib founding CEO of Côté Sushi. He shares his feedback gained in the use of Advalo and explains how the platform has enabled the group to generate more than 1.2 million euros in incremental turnover, in less than 12 months.

Read more

Topics: Actualités

L’Usine Digitale: Find Advalo among the 22 companies selected by Business France for NRF 2020

Written by Zoé Baillieux on Oct 25, 2019 2:32:33 PM

Business France is taking 22 start-ups to the NRF Retail's Big Show, which is being held in New York from January 12 -14 2020. The show is an opportunity for the selected companies to expose their solutions, which aim to revolutionize trade and distribution, with the professionals of the retail sector.

Read more

Topics: Actualités

Advalo 222nd in the Frenchweb 500 ranking!

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 11:45:32 AM

For the 3rd consecutive year, Frenchweb.fr has just unveiled its ranking of the 500 French Tech
companies. Advalo is honored to be in the 222nd position, which places the company in the top
half of the ranking.

Read more

Topics: Marketing individualisé, Actualités

Advalo confirms its desire to expand in the US

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 11:42:49 AM

A major player in one to one marketing, Advalo granted the Journal des Entreprises an
exclusive interview.

Read more

Topics: Marketing individualisé, Actualités

Advalo was at the Elysée Palace for the Pass French Tech award presentation.

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:26:27 PM

Yesterday afternoon, David Le Douarin and Olivier Marc, founders of Advalo, had the immense pleasure of going to the Elysée Palace to receive the Pass French Tech. Which was presented by Mounir Mahjoubi, Secretary of State for Digital.

Read more

Topics: Actualités

Will you be in NYC for NRF 2019 Retail's Big Show & Expo ?  If so let's meet at our NRF Debrief lunch, organized by AI experts

Written by Thibaut PIRIOU LE LAN on Jan 3, 2019 11:38:57 AM

Like Advalo you may be in New York in 2 weeks for the NRF Retail's Big Show.

After spending 3 intense days walking down the paths of the Javits Center, give yourself a well deserved relaxing break in a cozy and warm atmosphere ! That's why we are organizing a Buffet lunch in collaboration with AI experts : iAdvize, Akeneo and Target2Sell, on Tuesday the 15th. 

Let's join us and :

  • Meet your peers in a cozy and relaxing atmosphere

  • Enjoy a complimentary Lunch Buffet

  • Share ideas and feedbacks about NRF Retail's Big Show

From solving bottlenecks to delivering world-class CX to using predictive AI for personalization at just the right moment to customers, you’ll exchange ideas about the latest tech innovation critical to today’s omnichannel retail business leaders - only 10 minutes walk from the Javits Center!

You will find all the necessary information, by clicking on the picture below.

 

Read more

Topics: Marketing individualisé, Actualités