Study : RFM SEGMENTATION & TEMPORALITY / TIME OF PURCHASE

Written by Zoé Baillieux on Aug 18, 2020 5:03:39 PM

Discover in this presentation a study of the activity of the customers of a sushi restaurant chain in a given time and how these restaurants decided to classify these data to cluster them in terms of recency, frequency and monetary value.

The objective is to classify customers according to their future value, based on their past behaviors, analyse the results and apply them to another period in relation to their movements.

Click on the link available below to see the presentation and understand how this methodology could be applied to your marketing objectives.


Topics: individualized marketing

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