[REPLAY - WEBINAR] Data and AI, the best marketing practices to ensure the success of your summer sales

Written by Zoé Baillieux on Mar 25, 2020 7:45:15 PM

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

Find in this article, the entire webinar in video.

 

Start preparing your next summer sales now!
 

Guided by Artificial Intelligence that fully leverages CRM and digital consumer data, retailers can implement individualized marketing action plans and trigger relevant, effective and value-generating campaigns.

Through concrete and successful examples implemented by our client brands such as BUT, Devred, Morgan, Eram, Gemo, Bocage, UJA, Cache-Cache, Bonobo, Catimini, ... discover how the marketing teams have been able to boost the impact of their campaigns, in particular by achieving : 

  • Capitalize on customer knowledge to recruit the individuals who will become their top Sales buyers

  • Individualize the relationship with their customers, by identifying the right pretenses to engage them at all points of contact.

  • Transform purchase intentions of their on-site visitors, detecting and guiding them in the most relevant way to conversion

Watch the webinar video below:

 

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Topics: Predictive Marketing, AI &Data, individualized marketing

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