Fashion: The urgency of evolving towards individualized marketing

Written by Zoé Baillieux on Feb 17, 2020 2:36:00 PM

The fashion sector has just recorded a further reduction in turnover generated in 2019 with a decline of 1.7% according to Alliance du commerce. A regression that aligns with the framework of the last 10 years and which represents a loss of 4.6 billion euros between 2008 and 2018.

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Topics: Retail, customer experience, individualized marketing

Transformation : individualized marketing, essential strategy for the survival of retail chains

Written by Zoé Baillieux on Feb 17, 2020 2:03:44 PM

David le Douarin, co-founder of Advalo was a guest of the After Business program which took place last December 3 2019 on BFM Business, the first French channel for continuous economic and financial information.

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Topics: Retail, Exclusive interviews, individualized marketing

Individualize your marketing campaigns with the Advalo Platform

Written by Zoé Baillieux on Feb 17, 2020 1:36:19 PM

Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.

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Topics: Predictive Marketing, AI &Data, individualized marketing

AI, machine learning, reinforcement learning… Into the heart of predictive marketing

Written by Zoé Baillieux on Feb 17, 2020 12:03:20 PM

Today, ever more relevant exploitation of Big Data is made possible thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning ...They are a critical part of predictive marketing within the Advalo platform. Encounter and decode with Nicolas, Data Scientist at Advalo.

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Topics: Predictive Marketing, Exclusive interviews

[Video PRW Workshop] : Generate more customer value with Beaumanoir

Written by Zoé Baillieux on Feb 14, 2020 3:23:47 PM

Advalo was present at the Paris Retail Retail week show on September 24, 25 and 26 at the Parc des expositions, Porte de Versailles. Figured below is a video of the Advalo X Groupe Beaumanoir workshop: Generating more customer value by detecting and engaging customers in an individualized relationship.

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Topics: Retail, Predictive Marketing, individualized marketing

Interview Advalo: Individualized Marketing and predictive algorithms at the service of customer relations.

Written by Zoé Baillieux on Feb 10, 2020 4:17:08 PM

Interview of David Le Douarin by TV Finance.fr

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Topics: Retail, Predictive Marketing, individualized marketing, expert interview

Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce & Digital

Written by Zoé Baillieux on Feb 10, 2020 4:02:16 PM

"Creating lasting and successful relationships with our clients"

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Topics: Exclusive interviews, individualized marketing

Valentine's Day : 6 data-driven practices that will make you fall in love with your performance reports

Written by Clément Lacroix on Feb 7, 2020 10:06:03 AM

Regardless of your sector of activity, discover our selection of 6 data-driven best practices that will make you fall in love with your performance reports.

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Topics: Marketing individualisé, Retail, Actualités, CRM, Infographie

[TRIBUNE] David Le Douarin : “Focus on Customer Value to re-establish sustainable growth"

Written by Zoé Baillieux on Feb 4, 2020 2:35:16 PM

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic.

The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

In short, promotions are used to attract customers for less margin at each sale, and consumers no longer appreciate the advent of mass marketing they find it pollutant and intrusive. 

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Topics: Retail, Exclusive interviews, individualized marketing

Leverage AI to develop Customer Value

Written by Zoé Baillieux on Feb 4, 2020 1:59:38 PM

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic. The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of promotions.

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Topics: Predictive Marketing, AI &Data

Individualized marketing: the secret weapon of high performance brands

Written by Zoé Baillieux on Feb 4, 2020 12:04:21 PM

Joint interview with David Le Douarin, co-founder of Advalo and Philippe Favre, Managing Director of Prospheres, a firm specializing in business transformation and business turnaround

In the era of the customer journey and omnichannel digitalization, traditional retail brands are now facing organizational and financial challenges. Philippe Favre, Managing Director of the business transformation firm Prospheres and David le Douarin, co-founder of Advalo, the individualized marketing platform are interviewed below. The interviewees go on to explain how the implementation of individualized marketing in a business turnaround process is a major lever to uncover ongoing growth and sustainable profitability.

Click here to read the full interview


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Topics: Predictive Marketing, Exclusive interviews, individualized marketing

BFM: Advalo: "Our profession is individualized marketing"

Written by Zoé Baillieux on Feb 4, 2020 11:48:02 AM

David Le Douarin, co-founder of Advalo gave an interview to Good Morning Business a show on the private French radio station BFM Business. This interview conducted on Friday 10 November 2017 was presented by Stéphane Soumier. 

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Topics: individualized marketing, expert interview

[Video] AWS & Advalo | Olivier Marc, founder and CEO of Advalo interview

Written by Zoé Baillieux on Feb 4, 2020 11:22:23 AM

During an interview with AWS as part of the "Startup Moments”, the founders tell all series, Olivier Marc, co-founder of Advalo focuses on the collaboration between Advalo and AWS and gave his advice on managing a fast-growing business.

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Topics: Exclusive interviews, individualized marketing

Frenchweb Interview : The evolution of data usage and predictive marketing in the retail and automotive sectors

Written by Zoé Baillieux on Feb 4, 2020 11:01:16 AM

Olivier Marc, Advalo co-founder and CEO gave an interview to Frenchweb.

 

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Topics: Predictive Marketing, Exclusive interviews, Video

Predictive Marketing: How to anticipate customer behavior.

Written by Zoé Baillieux on Feb 4, 2020 10:41:09 AM

David Le Douarin, co-founder of Advalo appeared on Mobility TV alongside Jocelyn Denis (Digitaleo), David Descottes (Izmo France) and Bérislav Kovasevic (Solution VO). 

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Topics: Automobile, individualized marketing

[VIDEO Interview] Côté Sushi generates 1.2 million euros in additional turnover in 12 months thanks to Advalo

Written by Zoé Baillieux on Dec 16, 2019 3:19:42 PM

Discover the interview with Emmanuel Taib founding CEO of Côté Sushi. He shares his feedback gained in the use of Advalo and explains how the platform has enabled the group to generate more than 1.2 million euros in incremental turnover, in less than 12 months.

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Topics: Actualités

Advalo: Effectively reconcile customer journeys

Written by Zoé Baillieux on Nov 12, 2019 2:14:47 PM

Advalo is a predictive marketing platform built for marketers to bridge the gap between data and customer journeys.


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Topics: Predictive Marketing, AI &Data, individualized marketing

Advalo builds on Amazon Web Services

Written by Zoé Baillieux on Oct 28, 2019 2:04:42 PM

Advalo builds on Amazon Web Services to become the strategic lever of retailers: Artificial intelligence and machine learning are at the heart of Advalo’s business model

Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud.

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Topics: Retail, Predictive Marketing, AI &Data

E-commerce Mag: Advalo among the 22 companies selected by Business France for NRF

Written by Thibaut PIRIOU LE LAN on Oct 25, 2019 2:35:39 PM
 
Selected for its innovative nature and potential for commercial success in the US- Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.
 
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Topics: Retail, Predictive Marketing, AI &Data

L’Usine Digitale: Find Advalo among the 22 companies selected by Business France for NRF 2020

Written by Zoé Baillieux on Oct 25, 2019 2:32:33 PM

Business France is taking 22 start-ups to the NRF Retail's Big Show, which is being held in New York from January 12 -14 2020. The show is an opportunity for the selected companies to expose their solutions, which aim to revolutionize trade and distribution, with the professionals of the retail sector.

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Topics: Actualités