[REPLAY - WEBINAR] Data and AI, the best marketing practices to ensure the success of your summer sales

Written by Zoé Baillieux on Mar 25, 2020 7:45:15 PM

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

Individualized Marketing for Tour operators: locate individuals looking to travel as early as possible & accompany them to conversion

Written by Zoé Baillieux on Mar 24, 2020 4:05:09 PM

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

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Topics: Predictive Marketing, AI &Data, individualized marketing, TRAVEL

[REPLAY - WEBINAR] Retailers  : Prepare your 2020 Strategy

Written by Zoé Baillieux on Mar 19, 2020 5:10:32 PM

As part of its series of conferences "Generating traffic at the point of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme :

"Prepare your strategy to develop customer value and ensure its future growth in 2020".

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Topics: Predictive Marketing, individualized marketing

[REPLAY - WEBINAR] : How to capitalize on customer value to find sustainable growth

Written by Zoé Baillieux on Mar 4, 2020 5:40:57 PM

As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "

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Topics: Predictive Marketing, Exclusive interviews, omnichannel, individualized marketing, expert interview

[TRIBUNE] David Le Douarin : “Data-driven marketing provides concrete solutions to act against the drops of in-store traffic”

Written by Zoé Baillieux on Mar 3, 2020 2:35:12 PM

The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.

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Topics: Retail, individualized marketing, expert interview

Retail : Prepare your 2020 strategy to develop customer value and ensure growth in 2020

Written by Zoé Baillieux on Mar 3, 2020 1:53:15 PM

In a context where margins are reduced each day a bit more and faced with customers who are less and less reactive and who generate less and less value, retailers have become aware of the need to develop their marketing strategy and rethink their action plans that will allow them to retain their customers and seek maximum value by individually influencing the purchasing behavior of each customer.

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Topics: Retail, Predictive Marketing, individualized marketing

Integrate data, target more precisely ... The new challenges for Marketing Directors

Written by Zoé Baillieux on Mar 2, 2020 4:48:16 PM
 
More digital, and data to process, customers who expectations sometimes change and contradict each other... The function of the marketing director is undergoing profound changes.

"On the retail side of things, customer centric organizations are also emerging: The challenge for distributors is to move from mass marketing to finer individualized and oriented marketing. Not everyone has the same maturity in this area, nor the same means, says Bertrand Bodineau, head of retail in the Michael Page recruitment firm.

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Topics: Actualités

Food : How to switch to Individualized Marketing to retain customers?

Written by Zoé Baillieux on Mar 2, 2020 4:32:07 PM

Home delivery, order terminals at points of sale, click and collect .... the restaurant sector has been very shaken up by digital. This has completely transformed the customer journey and their purchasing habits. Restaurant professionals now have access to much more data on their consumers than a decade ago. In this highly competitive sector, it is now essential for restaurateurs to understand precisely customer consumption habits in order to meet their needs and desires as closely as possible.

 

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Topics: individualized marketing

[TOY MARKET] Christmas holidays: 8 best data-driven practices to illuminate campaign performance

Written by Zoé Baillieux on Mar 2, 2020 3:02:35 PM

Following poor performance in 2018 and the year 2019 marked by social movements which have greatly slowed down activity, toy market brands are counting more than anything on this key period of activity to catch up in terms of business turnover.

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Topics: Retail, omnichannel, CRM

[USECASE] BodemerAuto: + 4.40% re-engagement rate on a second leads thanks to the Advalo platform

Written by Zoé Baillieux on Mar 2, 2020 1:34:56 PM

The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project.

Things are also going faster, and it has become crucial for car brands to act at the right time so as not to miss the fleeting opportunities to generate inspiration and impulse that will positively influence the final decision of the buyer.

An issue was taken in hand by BodemerAuto, which sets up with Advalo concrete solutions to fully value each purchase intention detected by feeding it intelligently throughout the decision-making process of the individual.

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Topics: Automobile, individualized marketing, Use Case

Retail : How to improve your digital strategy by leveraging your customer data?

Written by Zoé Baillieux on Mar 2, 2020 1:12:25 PM

Communicating on digital in recent years has become essential for retailers. It has become quite normal that the majority of them have paid strategies and that they are present on social networks etc.

Unfortunately, it is noted that the majority of retailers spend a considerable amount of their budget on digital, without having a precise vision of the results of their campaigns. Retailers are communicating massively, without differentiating messages according to the profile of each consumer this action does not allow them to exploit the full potential of digital.


We invite you to discover in this article, 5 levers you can implement with the Advalo platform to improve campaign performance while reducing the budget that you allocate to digital.

 

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Topics: Retail, AI &Data, Cas Clients

Retail : How to improve your CRM strategy?

Written by Zoé Baillieux on Feb 26, 2020 4:58:27 PM

As  David Le Douarin,  co-founder and General Director of Advalo announced in his forum  

"Purchasing routes have been disrupted by new technologies. Faced with drops in store traffic, brands have greatly increased marketing pressure - email, retargeting, etc. - and have massively resorted to promotion. Unfortunately these practices have drawn them into a destructive spiral of margin and brand image."

"This marketing overpressure has also given rise to a certain consumer aversion to email and, inevitably, day by day, fewer and fewer emails are opened and the act of contacting customers is plummeting. "

The findings are clear and what has been found is beyond dispute, retailers need to change their practices to find accuracy and relevance in their communication. We, therefore, propose in this article, 4 strategies that will allow you to bring CRM campaign performance back.

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Topics: individualized marketing, CRM

New Retail KPIs: Why knowledge of the omnichannel journey is the new key to understanding performance

Written by Zoé Baillieux on Feb 25, 2020 3:51:11 PM

The knowledge of the omnichannel journey is the new key to understanding performance of any retail brand because without this knowledge, it is impossible to measure the impact of its digital actions on store sales, and therefore to finely manage all of its acquisition costs.

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Topics: Retail

Agencies, firms: Develop your clients' omnichannel strategy to improve the performance of their marketing campaigns

Written by Zoé Baillieux on Feb 25, 2020 3:36:48 PM

As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Brice Renvoizé, SEAT France and Olivier Marc, Advalo co-founder spoke at the AI PARIS Show - June 12 2019

Written by Zoé Baillieux on Feb 25, 2020 2:44:51 PM

Brice Renvoizé, SEAT France and Olivier Marc, co-founder of Advalo spoke at the AI PARIS show - June 12, 2019

The theme: Artificial Intelligence providing service to marketers: How SEAT has been able to improve the use of its data for business

Brice Renvoizé testified about how artificial intelligence and individualized marketing campaigns can accelerate lead acquisition and traffic in dealerships.

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Topics: automotive, AI &Data

Data and AI : The ethical implications and recommendations of CNIL the National Commission on Informatics and Liberty

Written by Zoé Baillieux on Feb 25, 2020 11:06:41 AM

Even before the promulgation of the GDPR the CNIL initiated a work of reflection on the good uses of artificial intelligence and the need to supervise these practices in 2017.

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Topics: AI &Data

[USECASE] Un Jour Ailleurs Winter Sales boosted thanks to personalized recommendations: 78% of online sales generated by customers who have received a personalized e-mail.

Written by Zoé Baillieux on Feb 24, 2020 5:20:00 PM

In addition to its winter sales operations, the Un Jour Ailleurs brand wanted to be able to revive its customers with relevant product recommendations and encourage customers to buy on-sale products.

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Topics: Retail, individualized marketing, Use Case

[CUSTOMER INTERVIEW] Advalo as seen by Grain de Malice: feedback from Laurent Bacquaert, CRM Manager and Marion Landry, Client Marketing Manager

Written by Zoé Baillieux on Feb 24, 2020 4:50:15 PM

Overview of the collaboration rich in developments with Grain de Malice and Advalo with Laurent Bacquaert, CRM Manager and Marion Landry, Customer Marketing Manager for the ready-to-wear brand. 

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Topics: Retail, Exclusive interviews, Use Case

Predictive Marketing : How to anticipate consumer behavior ?

Written by Zoé Baillieux on Feb 24, 2020 2:56:24 PM

David Le Douarin, co-founder of Advalo was present on Mobility TV alongside Jocelyn Denis (Digitaleo), David Descottes (Izmo France) and Bérislav Kovasevic (Solution VO). 

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Topics: Marketing individualisé, Automobile

World Consumers Rights Day : Think of your customers, stop mass marketing!

Written by Zoé Baillieux on Feb 24, 2020 2:46:59 PM

As has been the case since 1983, March 15 is International Consumer Rights Day. This day aims to raise awareness of the rights and needs of all consumers. Advalo, whose mission is to reduce marketing pressure for consumers, wishes to celebrate this day, for which we attach a lot of importance.

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Topics: customer experience, Personalization