Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we're able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.
David Le Douarin, co-founder of Advalo shares a commentary on Target Marketing where he explains how AI has the potential to improve performance and increase efficiency throughout the entire customer journey.
Read it here:
Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets to marketing each year.
According to the "Drive" study, conducted by Kantar TNS and 366, the automotive sector is still focusing on a very concession-oriented buying path, without, however, overshadowing the digital dimension of the past two years.
A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations …
LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship and the commercial success of a company.
International e-commerce has experienced exceptional growth since 2015 when it already reached 269 billion euros. In 2020, it should exceed 881 billion euros …
Omnichannel is now a reality for a majority of consumers. If the store remains the favorite selling point of the French, they are today 85% to use digital in parallel, whether to buy or to inquire …
Wide has just released the results of its first unpublished study, in partnership with EBG and Harris Interactive, on optimizing the omni-channel shopping journey.
A new study reveals the direct link between subscriber engagement and filtering rate as spam in email messaging.
Thursday, July 4th in Paris, was held the first edition of the conference IA and Society organized by the association of the Turing Club and Viuz.
In Europe, spending on customer experience solutions (CX) is expected to reach $ 128 billion by 2022, according to IDC.
Topics: customer experience
A new biometric study by IAS and the Neuro-Insight Institute shows a "halo" effect for advertisements.
While GAFA excels in the exploitation of the data, it is in no way reserved to them. All companies must now work on this, especially their marketing and sales departments.
Topics: Predictive Marketing
While brands are increasing their efforts to achieve customer loyalty, it seems that the expectations of the latter are becoming increasingly complex.
Topics: customer experience
Appreciated by internet users, very engaging and highly shareable, the video has been for a long time essential in brands communication strategy. It was nothing more than a question of time before it started to be used by brands websites to develop their online sales.
In a world where the consumer is very volatile and suspicious than ever, allowing them to inform themselves by video during their purchase decision has become a real lever of reassurance and conversion.
In this infographic: Consumer Video Platform, Teester, compiled a few must-know figures on the usage and impact of videos on E-commerce in 2019.
Infographic: Video and E-commerce: 11 figures to know in 2019
According to a survey of 300,000 mobile users worldwide, digital marketing is annoying and sometimes even counterproductive.
Topics: Digital Transformation
82% of French people are not aware that their voice is considered personal data protected by
A study reveals that the share of drive-to-store investments in the world among retailers will
amount to 55 billion euros in 2019 or 58% of the total advertising expenditure of the sector.
This share should reach 65% in 2023 with € 73bn (+ 36%), growth driven by digital-to-store
On the occasion of the Cannes Lions, S4M, a Drive-to-Store specialist, commissioned IHS
Markit, the first global study dedicated to the share of drive-to-store advertising investments.
While many studies already exist by media, format or medium of purchase, The State of
Drive-to-Store Advertising 2019 is the first study to assess the size of the advertising market, all
media combined, from the angle of the campaign objective drive-to-store.
As part of this study, 400 advertisers from all retail sectors were interviewed to support the
market data and forecasts generated by IHS Markit thanks to more than 15 years of expertise in
the advertising sector.
Drive-to-Store growth is driven by digital
Retail: Customer priorities are changing ...
The historical trio price, proximity, and choice, which kept many brands afloat for years, today
seems obsolete in the face of new demands of consumers ...
"Find what I'm looking for" is the number one priority for customers revealed by the results of the
2019 Value for Shopper® Barometer, conducted among 5,000 French women and French men
by Altavia Shoppermind in partnership with OpinionWay.
This criterion supersedes that of the price, historically ranked number one, was always
necessary but is no longer sufficient, at a time when online habits dictate new standards of
The criterion "find what I'm looking for" comes at the top of the ranking (55.1% for food) in front
of "save money" (53%) and "optimize my time" (46%). %) in 6 sectors out of the 7 studied.
The only sector where the price remains No. 1 is the clothing sector.
New customer requirements