Food : How to switch to Individualized Marketing to retain customers?

Written by Zoé Baillieux on Mar 2, 2020 4:32:07 PM

Home delivery, order terminals at points of sale, click and collect .... the restaurant sector has been very shaken up by digital. This has completely transformed the customer journey and their purchasing habits. Restaurant professionals now have access to much more data on their consumers than a decade ago. In this highly competitive sector, it is now essential for restaurateurs to understand precisely customer consumption habits in order to meet their needs and desires as closely as possible.

 

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Topics: individualized marketing

[TOY MARKET] Christmas holidays: 8 best data-driven practices to illuminate campaign performance

Written by Zoé Baillieux on Mar 2, 2020 3:02:35 PM

Following poor performance in 2018 and the year 2019 marked by social movements which have greatly slowed down activity, toy market brands are counting more than anything on this key period of activity to catch up in terms of business turnover.

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Topics: Retail, omnichannel, CRM

[USECASE] BodemerAuto: + 4.40% re-engagement rate on a second leads thanks to the Advalo platform

Written by Zoé Baillieux on Mar 2, 2020 1:34:56 PM

The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project.

Things are also going faster, and it has become crucial for car brands to act at the right time so as not to miss the fleeting opportunities to generate inspiration and impulse that will positively influence the final decision of the buyer.

An issue was taken in hand by BodemerAuto, which sets up with Advalo concrete solutions to fully value each purchase intention detected by feeding it intelligently throughout the decision-making process of the individual.

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Topics: Automobile, individualized marketing, Use Case

Retail : How to improve your digital strategy by leveraging your customer data?

Written by Zoé Baillieux on Mar 2, 2020 1:12:25 PM

Communicating on digital in recent years has become essential for retailers. It has become quite normal that the majority of them have paid strategies and that they are present on social networks etc.

Unfortunately, it is noted that the majority of retailers spend a considerable amount of their budget on digital, without having a precise vision of the results of their campaigns. Retailers are communicating massively, without differentiating messages according to the profile of each consumer this action does not allow them to exploit the full potential of digital.


We invite you to discover in this article, 5 levers you can implement with the Advalo platform to improve campaign performance while reducing the budget that you allocate to digital.

 

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Topics: Retail, AI &Data, Cas Clients

Retail : How to improve your CRM strategy?

Written by Zoé Baillieux on Feb 26, 2020 4:58:27 PM

As  David Le Douarin,  co-founder and General Director of Advalo announced in his forum  

"Purchasing routes have been disrupted by new technologies. Faced with drops in store traffic, brands have greatly increased marketing pressure - email, retargeting, etc. - and have massively resorted to promotion. Unfortunately these practices have drawn them into a destructive spiral of margin and brand image."

"This marketing overpressure has also given rise to a certain consumer aversion to email and, inevitably, day by day, fewer and fewer emails are opened and the act of contacting customers is plummeting. "

The findings are clear and what has been found is beyond dispute, retailers need to change their practices to find accuracy and relevance in their communication. We, therefore, propose in this article, 4 strategies that will allow you to bring CRM campaign performance back.

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Topics: individualized marketing, CRM

New Retail KPIs: Why knowledge of the omnichannel journey is the new key to understanding performance

Written by Zoé Baillieux on Feb 25, 2020 3:51:11 PM

The knowledge of the omnichannel journey is the new key to understanding performance of any retail brand because without this knowledge, it is impossible to measure the impact of its digital actions on store sales, and therefore to finely manage all of its acquisition costs.

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Topics: Retail

Agencies, firms: Develop your clients' omnichannel strategy to improve the performance of their marketing campaigns

Written by Zoé Baillieux on Feb 25, 2020 3:36:48 PM

As an agency/firm, do you work with retailers, car manufacturers or distributors? Advalo can help you build an omnichannel data strategy for them and allow them to generate traffic and turnover at the point of sale.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Brice Renvoizé, SEAT France and Olivier Marc, Advalo co-founder spoke at the AI PARIS Show - June 12 2019

Written by Zoé Baillieux on Feb 25, 2020 2:44:51 PM

Brice Renvoizé, SEAT France and Olivier Marc, co-founder of Advalo spoke at the AI PARIS show - June 12, 2019

The theme: Artificial Intelligence providing service to marketers: How SEAT has been able to improve the use of its data for business

Brice Renvoizé testified about how artificial intelligence and individualized marketing campaigns can accelerate lead acquisition and traffic in dealerships.

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Topics: automotive, AI &Data

Data and AI : The ethical implications and recommendations of CNIL the National Commission on Informatics and Liberty

Written by Zoé Baillieux on Feb 25, 2020 11:06:41 AM

Even before the promulgation of the GDPR the CNIL initiated a work of reflection on the good uses of artificial intelligence and the need to supervise these practices in 2017.

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Topics: AI &Data

[USECASE] Un Jour Ailleurs Winter Sales boosted thanks to personalized recommendations: 78% of online sales generated by customers who have received a personalized e-mail.

Written by Zoé Baillieux on Feb 24, 2020 5:20:00 PM

In addition to its winter sales operations, the Un Jour Ailleurs brand wanted to be able to revive its customers with relevant product recommendations and encourage customers to buy on-sale products.

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Topics: Retail, individualized marketing, Use Case

[CUSTOMER INTERVIEW] Advalo as seen by Grain de Malice: feedback from Laurent Bacquaert, CRM Manager and Marion Landry, Client Marketing Manager

Written by Zoé Baillieux on Feb 24, 2020 4:50:15 PM

Overview of the collaboration rich in developments with Grain de Malice and Advalo with Laurent Bacquaert, CRM Manager and Marion Landry, Customer Marketing Manager for the ready-to-wear brand. 

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Topics: Retail, Exclusive interviews, Use Case

Predictive Marketing : How to anticipate consumer behavior ?

Written by Zoé Baillieux on Feb 24, 2020 2:56:24 PM

David Le Douarin, co-founder of Advalo was present on Mobility TV alongside Jocelyn Denis (Digitaleo), David Descottes (Izmo France) and Bérislav Kovasevic (Solution VO). 

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Topics: Marketing individualisé, Automobile

World Consumers Rights Day : Think of your customers, stop mass marketing!

Written by Zoé Baillieux on Feb 24, 2020 2:46:59 PM

As has been the case since 1983, March 15 is International Consumer Rights Day. This day aims to raise awareness of the rights and needs of all consumers. Advalo, whose mission is to reduce marketing pressure for consumers, wishes to celebrate this day, for which we attach a lot of importance.

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Topics: customer experience, Personalization

Fashion: The urgency of evolving towards individualized marketing

Written by Zoé Baillieux on Feb 17, 2020 2:36:00 PM

The fashion sector has just recorded a further reduction in turnover generated in 2019 with a decline of 1.7% according to Alliance du commerce. A regression that aligns with the framework of the last 10 years and which represents a loss of 4.6 billion euros between 2008 and 2018.

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Topics: Retail, customer experience, individualized marketing

Transformation : individualized marketing, essential strategy for the survival of retail chains

Written by Zoé Baillieux on Feb 17, 2020 2:03:44 PM

David le Douarin, co-founder of Advalo was a guest of the After Business program which took place last December 3 2019 on BFM Business, the first French channel for continuous economic and financial information.

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Topics: Retail, Exclusive interviews, individualized marketing

Individualize your marketing campaigns with the Advalo Platform

Written by Zoé Baillieux on Feb 17, 2020 1:36:19 PM

Digital has profoundly changed consumers purchasing behavior. Now 85% of the customer journey is completed online.

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Topics: Predictive Marketing, AI &Data, individualized marketing

AI, machine learning, reinforcement learning… Into the heart of predictive marketing

Written by Zoé Baillieux on Feb 17, 2020 12:03:20 PM

Today, ever more relevant exploitation of Big Data is made possible thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning ...They are a critical part of predictive marketing within the Advalo platform. Encounter and decode with Nicolas, Data Scientist at Advalo.

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Topics: Predictive Marketing, Exclusive interviews

[Video PRW Workshop] : Generate more customer value with Beaumanoir

Written by Zoé Baillieux on Feb 14, 2020 3:23:47 PM

Advalo was present at the Paris Retail Retail week show on September 24, 25 and 26 at the Parc des expositions, Porte de Versailles. Figured below is a video of the Advalo X Groupe Beaumanoir workshop: Generating more customer value by detecting and engaging customers in an individualized relationship.

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Topics: Retail, Predictive Marketing, individualized marketing

Interview Advalo: Individualized Marketing and predictive algorithms at the service of customer relations.

Written by Zoé Baillieux on Feb 10, 2020 4:17:08 PM

Interview of David Le Douarin by TV Finance.fr

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Topics: Retail, Predictive Marketing, individualized marketing, expert interview

Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce & Digital

Written by Zoé Baillieux on Feb 10, 2020 4:02:16 PM

"Creating lasting and successful relationships with our clients"

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Topics: Exclusive interviews, individualized marketing