Why Retailers should rely on AI, Data to reconnect with brand growth

Written by Zoé Baillieux on Aug 6, 2019 10:55:15 AM

David Le Douarin, co-founder of Advalo shares a commentary on Target Marketing where he explains how AI has the potential to improve performance and increase efficiency throughout the entire customer journey.

Read it here:

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Topics: Exclusive interviews, AI &Data, customer experience

The power of propensity: Understanding this measures role in your marketing efforts

Written by Zoé Baillieux on Aug 5, 2019 3:44:33 PM

Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets to marketing each year.

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Topics: Retail, Predictive Marketing, Exclusive interviews

Which trends await the automotive sector?

Written by Zoé Baillieux on Aug 1, 2019 4:22:59 PM

According to the "Drive" study, conducted by Kantar TNS and 366, the automotive sector is still focusing on a very concession-oriented buying path, without, however, overshadowing the digital dimension of the past two years.

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Topics: Automobile, AI &Data, Digital Transformation

Customer Relationship: AI is a competitive advantage

Written by Zoé Baillieux on Jul 31, 2019 3:06:10 PM

A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations …

LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship and the commercial success of a company.

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Topics: AI &Data, customer experience

International E-commerce is booming

Written by Zoé Baillieux on Jul 30, 2019 2:55:39 PM

International e-commerce has experienced exceptional growth since 2015 when it already reached 269 billion euros. In 2020, it should exceed 881 billion euros …

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Topics: Retail, customer experience, Digital Transformation

The Customer Journey in the Omnichannel era

Written by Zoé Baillieux on Jul 29, 2019 2:15:56 PM

Omnichannel is now a reality for a majority of consumers. If the store remains the favorite selling point of the French, they are today 85% to use digital in parallel, whether to buy or to inquire …

Wide has just released the results of its first unpublished study, in partnership with EBG and Harris Interactive, on optimizing the omni-channel shopping journey.

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Topics: Retail, omnichannel, customer experience

Deliverability and commitment are linked

Written by Zoé Baillieux on Jul 26, 2019 3:10:07 PM

A new study reveals the direct link between subscriber engagement and filtering rate as spam in email messaging.

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Topics: Retail, Marketing prédictif, AI &Data

More on the AI and Society conference organized by Turing Club X Viuz

Written by Zoé Baillieux on Jul 25, 2019 2:32:32 PM

Thursday, July 4th in Paris, was held the first edition of the conference IA and Society organized by the association of the Turing Club and Viuz.

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Topics: Exclusive interviews, AI &Data

Online Travel Purchases are changing, it's marketing too !

Written by Zoé Baillieux on Jul 24, 2019 3:41:04 PM

The purchase of online travel is changing and marketing too

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Topics: Tourism

Customer Experience: business investment grows by 7% in Europe

Written by Zoé Baillieux on Jul 23, 2019 2:56:27 PM

In Europe, spending on customer experience solutions (CX) is expected to reach $ 128 billion by 2022, according to IDC.

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Topics: customer experience

Advalo for Auto: Boost Private Sales

Written by Zoé Baillieux on Jul 22, 2019 12:08:21 PM

Boost Private Sales through individualized marketing with Advalo

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Topics: automotive, AI &Data

Ad perception depends on its context

Written by Zoé Baillieux on Jul 19, 2019 2:47:44 PM

A new biometric study by IAS and the Neuro-Insight Institute shows a "halo" effect for advertisements.

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Big Data & Prediction the new motors of marketing

Written by Zoé Baillieux on Jul 18, 2019 7:50:13 PM

While GAFA excels in the exploitation of the data, it is in no way reserved to them. All companies must now work on this, especially their marketing and sales departments.

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Topics: Predictive Marketing

Brands and what they are facing with the modern day client

Written by Zoé Baillieux on Jul 17, 2019 2:07:01 PM

While brands are increasing their efforts to achieve customer loyalty, it seems that the expectations of the latter are becoming increasingly complex.

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Topics: customer experience

Video and E-commerce: 11 figures to know in 2019

Written by Zoé Baillieux on Jul 16, 2019 5:14:59 PM

Appreciated by internet users, very engaging and highly shareable, the video has been for a long time essential in brands communication strategy. It was nothing more than a question of time before it started to be used by brands websites to develop their online sales.

In a world where the consumer is very volatile and suspicious than ever, allowing them to inform themselves by video during their purchase decision has become a real lever of reassurance and conversion.

In this infographic: Consumer Video Platform, Teester, compiled a few must-know figures on the usage and impact of videos on E-commerce in 2019.

Infographic: Video and E-commerce: 11 figures to know in 2019

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Topics: Video

Why digital marketing must change

Written by Zoé Baillieux on Jul 15, 2019 6:35:11 PM


According to a survey of 300,000 mobile users worldwide, digital marketing is annoying and sometimes even counterproductive.

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Topics: Digital Transformation

The voice is Data

Written by Zoé Baillieux on Jul 12, 2019 11:32:19 AM

82% of French people are not aware that their voice is considered personal data protected by
the RGPD.

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Retailers rely on digital to attract customers in stores.

Written by Zoé Baillieux on Jul 11, 2019 12:00:04 PM


A study reveals that the share of drive-to-store investments in the world among retailers will
amount to 55 billion euros in 2019 or 58% of the total advertising expenditure of the sector.
This share should reach 65% in 2023 with € 73bn (+ 36%), growth driven by digital-to-store
spending ...
On the occasion of the Cannes Lions, S4M, a Drive-to-Store specialist, commissioned IHS
Markit, the first global study dedicated to the share of drive-to-store advertising investments.
While many studies already exist by media, format or medium of purchase, The State of
Drive-to-Store Advertising 2019 is the first study to assess the size of the advertising market, all
media combined, from the angle of the campaign objective drive-to-store.
As part of this study, 400 advertisers from all retail sectors were interviewed to support the
market data and forecasts generated by IHS Markit thanks to more than 15 years of expertise in
the advertising sector.

Drive-to-Store growth is driven by digital

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Topics: Retail, Digital Transformation, Drive-to-store

Retail: Customer priorities are changing ...

Written by Zoé Baillieux on Jul 10, 2019 10:53:08 AM

Retail: Customer priorities are changing ...

The historical trio price, proximity, and choice, which kept many brands afloat for years, today
seems obsolete in the face of new demands of consumers ...
"Find what I'm looking for" is the number one priority for customers revealed by the results of the
2019 Value for Shopper® Barometer, conducted among 5,000 French women and French men
by Altavia Shoppermind in partnership with OpinionWay.
This criterion supersedes that of the price, historically ranked number one, was always
necessary but is no longer sufficient, at a time when online habits dictate new standards of
customer expectations.
The criterion "find what I'm looking for" comes at the top of the ranking (55.1% for food) in front
of "save money" (53%) and "optimize my time" (46%). %) in 6 sectors out of the 7 studied.
The only sector where the price remains No. 1 is the clothing sector.

New customer requirements

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Topics: Retail

B2B: Social networks are increasingly influencing sales

Written by Zoé Baillieux on Jul 9, 2019 2:44:53 PM

B2B: Social networks are increasingly influencing sales

The corporate world seems to succumb to the siren calls of Social Selling: according to a study,
the impact of social networks on the BtoB act of purchasing would have more than tripled in a
year ...
According to the 2nd edition of the Social Selling Barometer conducted by La Poste Business
Solutions and the digital agency Intuiti, social networks have never played their role of influence
as much as today, even in BtoB.
According to this study, the number of decision-makers who bought a product or service
following a solicitation on social networks has multiplied by 3 this year and more than half of
BtoB decision-makers acknowledge having already been influenced by an article or an article
post on social networks when buying ...

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