The Power of Individualized Marketing highlighted in the magazine Influencia

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:11:08 PM

Influencia, an innovation magazine, conducted an interview with David Le Douarin.

The co-founder of Advalo reiterated the need for retailers to get out of the vicious circle of
promotional offers: "Many companies continue to send three to four emails a day to their
prospects to propose them tariff offers. The consequence of this practice is that consumers do
not buy anything if the reduction does not reach at least 30%. Brands, as a result can no longer
generate a positive cash flow.”

He also explains why using an omnichannel platform like Advalo is not just a competitive
advantage but a real necessity for digital transition.


Find the full article here :



Topics: Marketing individualisé, AI &Data

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