Influencia, an innovation magazine, conducted an interview with David Le Douarin.
The co-founder of Advalo reiterated the need for retailers to get out of the vicious circle of
promotional offers: "Many companies continue to send three to four emails a day to their
prospects to propose them tariff offers. The consequence of this practice is that consumers do
not buy anything if the reduction does not reach at least 30%. Brands, as a result can no longer
generate a positive cash flow.”
He also explains why using an omnichannel platform like Advalo is not just a competitive
advantage but a real necessity for digital transition.