Frenchweb Interview: The evolution of data usage and predictive marketing in the retail and automotive sectors

Written by Zoé Baillieux on Jun 3, 2019 2:25:01 PM

Olivier Marc, co-founder and CEO of Advalo gave an interview for Frenchweb.

 

Interview Olivier Marc Frenchweb

 


This interview was an opportunity for Advalo to focus on its core activities: predictive marketing, address topics specific to fast-growing companies, namely the challenges of expansion in foreign markets, the strengthening of R & D and the company’s vision over the coming years.

Finally, Patrick Randall who conducted this interview commented on a subject that concerns every marketer, the evolution of data in the world.

Retrouvez l'intégralité de l'interview vidéo en cliquant ici.

Topics: individualized marketing, expert interview, Video

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