Interview Advalo: Individualized Marketing and predictive algorithms at the service of customer relations.

Written by Zoé Baillieux on Feb 10, 2020 4:17:08 PM

Interview of David Le Douarin by TV Finance.fr

In an interview with TV Fincance.fr, David Le Douarin, co-founder of Advalo, talks about the need for retailers to individualize customer relationships and manage marketing pressure, using predictive marketing.

Find the full interview below, English subtitles included  : 

 

 

 

 

Topics: Retail, Predictive Marketing, individualized marketing, expert interview

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