International E-commerce is booming

Written by Zoé Baillieux on Jul 30, 2019 2:55:39 PM

International e-commerce has experienced exceptional growth since 2015 when it already reached 269 billion euros. In 2020, it should exceed 881 billion euros …


Weglot, publisher of a SaaS solution for translating and distributing a website in several languages, publishes his infographic on the rise of international e-commerce and the shopping habits of e-consumers. in the world.

Infographic:

International e-commerce is booming

having a multilingual e-commerce site is a must

1) A phenomenon in strong growth

2015: 269 Billion € 

2016: 354 Billion €

2017: 469 Billion  €

2018: 599 Billion €

2019:731 Billion €

2020:881 Billion €

The cross-border e-commerce market will exceed 881 billion in 2020

57% of consumers have made purchases with a foreign retailer in the last 6 months

70% of retailers confirm that international e-commerce is profitable for them

2) Consumer prefer buying in their native language

55% of consumers buy online only in their native language

61% of French prefer to buy in their native language

61% of Germans also prefer to buy online in their native language

58% of Turkish consumers also claim to be more likely to buy on a site written in their language

3) But multilingual sites are still few

USA : 2.45% of e-commerce sites are multilingual and translated on average in 3 languages

Top 3 Translated Languages

17% English ----> Spanish

16 %English ----> French

8% English ----> German

France : 14.01% of e-commerce sites are multilingual and translated on average in 2 languages

58% French ----> English

10% French ----> Spanish

7% French ----> German

Germany : 16.87% of e-commerce sites are multilingual and translated on average in 2 languages

63% German ----> English

9% German ----> French

5% German ----> Spanish

4) Multilingual is Profitable 1 euro investment in localization  = 25 euro return on investment

Infographic created by Weglot


The 3 main lessons of this infographic:

# 1 - The multilingual is an essential growth lever

70% of merchants claim that selling their products internationally is profitable for their business.

Indeed, 1 euro investment in localization can generate a return on investment of 25 euros.

# 2 - Consumers focus on sites in their native language

While 57% of e-consumers have already made at least one purchase from a foreign merchant in the last 6 months, they are nevertheless hesitant about making their purchases in a foreign language, since 55% of them buy online only in their native language.

This is particularly the case for 61% of French and German, and 58% of Turks.

# 3 - Multilingual sites are still too few

In the United States, only 2.24% of e-commerce sites are multilingual (translated into 3 languages in average).

In France, 14% of e-commerce sites are multilingual (translated into 2 languages in average).

Finally, in Germany, 16.87% of e-commerce sites are multilingual (translated into 2 languages).

Article taken from Comarketing -News

Topics: Retail, customer experience, Digital Transformation

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