International e-commerce has experienced exceptional growth since 2015 when it already reached 269 billion euros. In 2020, it should exceed 881 billion euros …
Weglot, publisher of a SaaS solution for translating and distributing a website in several languages, publishes his infographic on the rise of international e-commerce and the shopping habits of e-consumers. in the world.
International e-commerce is booming
having a multilingual e-commerce site is a must
1) A phenomenon in strong growth
2015: 269 Billion €
2016: 354 Billion €
2017: 469 Billion €
2018: 599 Billion €
2019:731 Billion €
2020:881 Billion €
The cross-border e-commerce market will exceed 881 billion in 2020
57% of consumers have made purchases with a foreign retailer in the last 6 months
70% of retailers confirm that international e-commerce is profitable for them
2) Consumer prefer buying in their native language
55% of consumers buy online only in their native language
61% of French prefer to buy in their native language
61% of Germans also prefer to buy online in their native language
58% of Turkish consumers also claim to be more likely to buy on a site written in their language
3) But multilingual sites are still few
USA : 2.45% of e-commerce sites are multilingual and translated on average in 3 languages
Top 3 Translated Languages
17% English ----> Spanish
16 %English ----> French
8% English ----> German
France : 14.01% of e-commerce sites are multilingual and translated on average in 2 languages
58% French ----> English
10% French ----> Spanish
7% French ----> German
Germany : 16.87% of e-commerce sites are multilingual and translated on average in 2 languages
63% German ----> English
9% German ----> French
5% German ----> Spanish
4) Multilingual is Profitable 1 euro investment in localization = 25 euro return on investment
Infographic created by Weglot
The 3 main lessons of this infographic:
# 1 - The multilingual is an essential growth lever
70% of merchants claim that selling their products internationally is profitable for their business.
Indeed, 1 euro investment in localization can generate a return on investment of 25 euros.
# 2 - Consumers focus on sites in their native language
While 57% of e-consumers have already made at least one purchase from a foreign merchant in the last 6 months, they are nevertheless hesitant about making their purchases in a foreign language, since 55% of them buy online only in their native language.
This is particularly the case for 61% of French and German, and 58% of Turks.
# 3 - Multilingual sites are still too few
In the United States, only 2.24% of e-commerce sites are multilingual (translated into 3 languages in average).
In France, 14% of e-commerce sites are multilingual (translated into 2 languages in average).
Finally, in Germany, 16.87% of e-commerce sites are multilingual (translated into 2 languages).
Article taken from Comarketing -News