More digital, and data to process, customers who expectations sometimes change and contradict each other... The function of the marketing director is undergoing profound changes.
"On the retail side of things, customer centric organizations are also emerging: The challenge for distributors is to move from mass marketing to finer individualized and oriented marketing. Not everyone has the same maturity in this area, nor the same means, says Bertrand Bodineau, head of retail in the Michael Page recruitment firm.
Find out in this LSA article, how Retail marketing departments of retail must respond to the following challenges.
- diversify Marketing department profiles
- integrate data
- listen to the voice of the consumer
- determine appropriate decision marking levels
Read the full article here : https://www.lsa-conso.fr/les-nouveaux-enjeux-des-directeurs-marketing,335326