Individualized marketing: the secret weapon of high performance brands

Written by Zoé Baillieux on Feb 4, 2020 12:04:21 PM

Joint interview with David Le Douarin, co-founder of Advalo and Philippe Favre, Managing Director of Prospheres, a firm specializing in business transformation and business turnaround

In the era of the customer journey and omnichannel digitalization, traditional retail brands are now facing organizational and financial challenges. Philippe Favre, Managing Director of the business transformation firm Prospheres and David le Douarin, co-founder of Advalo, the individualized marketing platform are interviewed below. The interviewees go on to explain how the implementation of individualized marketing in a business turnaround process is a major lever to uncover ongoing growth and sustainable profitability.

Click here to read the full interview

Topics: Predictive Marketing, Exclusive interviews, individualized marketing

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