Individualized Marketing for Tour operators: locate individuals looking to travel as early as possible & accompany them to conversion

Written by Zoé Baillieux on Mar 24, 2020 4:05:09 PM

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

QUALIFY YOUR WEBSITE VISITORS PURCHASE INTENTIONS IN REAL-TIME 

Whether anonymous prospects or identified customers, our scoring model detects and qualifies website visitors purchase intention in real-time and identifies individuals who have a real travel plan

 DETECT AND ACTIVATE CUSTOMERS WHEN THEY VISIT YOUR SITE 

 Whether logged in/out, data reconciliation allows you to identify your customers when they visit your siteBy being able to identify your customers when they connect on site, you have a greater number of levers to activate them thereafter.

ACCOMPANY INTENDING BUYERS ALL ALONG THE DECISION-MAKING PROCESS

Place intending buyers at the center of a personalized and omnichannel marketing strategy, to accompany them until conversion

On-site personalization

Personalize the intending buyers browsing experience with tailored messages and offers 

Customized retargeting

E-mail, display, Facebook, Instagram, Google, Youtube ...Follow-up individuals who have not converted across all touchpoints.  

Human Interaction

Qualify leads sent to your sales teams

Lead Nurturing

Automatically integrate each lead at the core of an individualized nurturing cycle

On average, an individual who is planning a trip considers 5 different tour operators before making their project a reality. By continuing these best practices at the earliest stage, you multiply your chances of becoming the individuals’ preferred travel operator.

CAPITALIZE ON YOUR CUSTOMER DATA TO DEVELOP AND CONTINUE AN INDIVIDUALIZED RELATIONSHIP

Even after the purchase, keep in touch with your customers via personalized content and be ready to reactivate them at the most optimum moments

Newsletters, CRM campaigns, display, Facebook and Google Ads…
Personalize communications with each client

Identify inactive customers who are at risk of leaving for your competitor and act before it is too late

Reactivate your customers with relevant recommendations, during the times of the year when they usually book

Detect your customers when they visit your website

On average the time between two separate travel purchases is 18 to 20 months.
By developing an individualized relationship with your customers, you can increase their loyalty to your brand and increase their booking frequency.

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Topics: Predictive Marketing, AI &Data, individualized marketing, TRAVEL

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