More than just a Customer Data Platform (CDP), the Advalo platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns.
As business resumes, retailers are faced with the urgent task of restoring their business to a viable situation and their marketing teams are facing drastic cuts in the budgets allocated to them.
The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the ambient noise.
By taking full advantage of their data thanks to artificial intelligence, retailers, like the Cyrillus brand, can set up individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.
Advalo, an individualized marketing solution, launches TAILOR, a new turnkey offer to help retailers accelerate the recovery of their business, without any risk to their cash flow. Designed on the basis of its most value-generating scenarios, the offer facilitates the deployment of individualized campaigns, enabling brands to seize every sales opportunity. By accompanying each consumer in a relevant way in his/her act of purchase and, by taking into account their needs and desires of the moment, the brands generate turnover without having to break their margins with aggressive and inefficient promotional campaigns.
David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.
The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the prevailing turmoil.
By taking full advantage of their data thanks to artificial intelligence, the Cyrillus brand can implement individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.
I had the pleasure of being interviewed by Cyril du Plessis for his podcast Digital Doers, as part of a special series in exclusive partnership with One to One Retail e-commerce Monaco.
Management at The Gap has just canceled summer and fall orders, according to a report from the Sourcing Journal. The company has asked suppliers not to ship completed summer products except for products designated for its e-commerce business and to hold off on production for fall. Fabric suppliers were also reportedly asked to stop production and keep all goods in their facilities. Those actions reflect a very pessimistic outlook.
In an increasingly anxious context, a wind of panic is blowing over the activity of retailers, who are facing the possibility of closing their points of sale. Although a certain number of consumers naturally turn to e-commerce, many of them are accustomed only to making purchases in stores, and the brands that are still able to maintain their e-commerce activity are deploying drastic measures to bring these consumers to their websites. Faced with the urgency of the situation, the temptation is indeed great for retailers to intensify the number of emails they send out and the use of aggressive promotional campaigns to try to attract the maximum number of consumers to their stores.
Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term.
As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :
"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"
The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value.
Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.
As part of its series of conferences "Generating traffic at the point of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme :
"Prepare your strategy to develop customer value and ensure its future growth in 2020".
As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "
The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.
In a context where margins are reduced each day a bit more and faced with customers who are less and less reactive and who generate less and less value, retailers have become aware of the need to develop their marketing strategy and rethink their action plans that will allow them to retain their customers and seek maximum value by individually influencing the purchasing behavior of each customer.
More digital, and data to process, customers who expectations sometimes change and contradict each other... The function of the marketing director is undergoing profound changes.
"On the retail side of things, customer centric organizations are also emerging: The challenge for distributors is to move from mass marketing to finer individualized and oriented marketing. Not everyone has the same maturity in this area, nor the same means, says Bertrand Bodineau, head of retail in the Michael Page recruitment firm.
Home delivery, order terminals at points of sale, click and collect .... the restaurant sector has been very shaken up by digital. This has completely transformed the customer journey and their purchasing habits. Restaurant professionals now have access to much more data on their consumers than a decade ago. In this highly competitive sector, it is now essential for restaurateurs to understand precisely customer consumption habits in order to meet their needs and desires as closely as possible.
Topics: individualized marketing
Following poor performance in 2018 and the year 2019 marked by social movements which have greatly slowed down activity, toy market brands are counting more than anything on this key period of activity to catch up in terms of business turnover.
The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project.
Things are also going faster, and it has become crucial for car brands to act at the right time so as not to miss the fleeting opportunities to generate inspiration and impulse that will positively influence the final decision of the buyer.
An issue was taken in hand by BodemerAuto, which sets up with Advalo concrete solutions to fully value each purchase intention detected by feeding it intelligently throughout the decision-making process of the individual.