Zoé Baillieux

Recent Posts

3 tips to stand out in retail in 2019

Written by Zoé Baillieux on Jun 28, 2019 12:54:24 PM

What are the new fundamentals of retail? On the occasion of the French Preferred Brands
ceremony, organized by e-marketing.fr and EY Parthenon, the retail expert Frank Rosenthal
gave us three video tips to stand out in 2019.

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Topics: Retail, Predictive Marketing, organic growth

5 trends of tomorrow's trade

Written by Zoé Baillieux on Jun 27, 2019 1:55:59 PM

Paris RetailWeek and the Havas Paris agency presented the five trends of tomorrow's trade in France and around the world, through an exclusive study conducted among a panel of French, Chinese and American consumers.

Retailers must continue to renew themselves today, in particular, to face a new challenge: successfully engaging consumers and capitalizing on their brand.

For this to happen, everyone needs to reinvent themselves by drawing on their competitive advantage. This includes a more assertive trade that no longer seeks to fufill the demands of the many but better serves smaller and more demanding communities.

Trade is thus reconstructed as close as possible to the environmental, economic and social expectations of consumers, around them and for them.

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Topics: AI &Data, organic growth, individualized marketing

[CLIENT TESTIMONY] Develop an omni-channel vision of consumer journeys to understand the impact of digital on store sales: Gémo and Bocage

Written by Zoé Baillieux on Jun 26, 2019 11:28:02 AM

Develop an omnichannel vision of your consumer' journeys to understand the impact of Digital
on store sales: Gémo & Bocage

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Data Revolution

Written by Zoé Baillieux on Jun 24, 2019 2:52:41 PM

There is no opting out:  so-called artificial intelligence is broadly defined, in all media. It scares people, fascinates them, and blows them away, but is going into forced circuits in companies. According to Gartner, it will be embedded in 50% of analytical applications within 3-5 years.

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Topics: AI &Data

User Experience and Conversion Rate

Written by Zoé Baillieux on Jun 21, 2019 3:22:12 PM

Whether you have an e-business or even a non-dedicated selling website, your ultimate goal should always be traffic. With nearly 2 billion websites worldwide, making you see and hear on the net has become an art: the nature of competition is the attention of Internet users, who are constantly being requested, is extremely valuable.

To attract traffic and make yourself a bit better known, several opportunities are available: SEO (SEO), pay (SEA), marketing strategies, communication campaigns …

However, attracting visitors is often of no use to you if they are not "converted", that is if they do not perform one or more targeted actions, for which you wish to attract them. This is most often an act of purchase, but not that: you may want to make them comment, vote on a poll, download a guide …

In this article, we will see what distracts your visitors from action, the consequences of this rejection, and how to fix it to improve your conversion rate.

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Topics: User Experience, Conversion Rate, Internet Users

With 10% growth, tourism observes a substantial progression in e-commerce.

Written by Zoé Baillieux on Jun 20, 2019 2:57:12 PM

This is not a surprise, digital is essential in our daily lives and our behavior. Hootsuite's and We Are Social’s latest annual Digital Report revealed that 11 new users appear every second in the world. These are new possibilities for e-commerce and therefore for e-tourism.

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Topics: Ecommerce, Mobile, Tourism

Customer Knowledge: Why brands must focus on AI and data to reassert their role as a merchant

Written by Zoé Baillieux on Jun 19, 2019 12:59:35 PM

Are the widespread drops of in-store traffic inevitable or simply the reflection of a change in consumer’s behavior, who now prefer to visit a store whilst assessing the brands' products on their website?

In an ever-changing world, retailers have not integrated consumers’ new buying habits, whom, evaluate and decide online the interest of going to a store. Confronted with the reality of drops in in-store traffic, retailers tried to reverse the trend by increasing marketing pressure. Hasty solutions that have proved destructive for both profit margin and customer experience. Such practice negatively affects the relationship of trust between retailers and customers.

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Topics: Retail, AI &Data, individualized marketing

What are the keys to setting up an retail-specific omnichannel strategy?

Written by Zoé Baillieux on Jun 18, 2019 3:41:08 PM

For its fifth edition, Paris Retail Week entirely revamped itself. To personalize the customer experience, the event put a brand new thematic program run by eight mentors in place. As recognized experts in their field, they, therefore, will be points of reference for professionals seeking answers to their daily problems.

For retailers, the challenge is no longer to attract consumers online or in stores. It is now imperative to satisfy on all communication channels. But for "online" and "offline" to be in conjunction, it is imperative to establish a complementarity between the different channels, otherwise risk seeing consumer move on to the competition. A difficult exercise that Tatiana Pecanac-Ayel, e-commerce and cross-channel manager at Devred 1902, is undertaking.
She is responsible for fluidifying the customer journey in connection with the ready-to-wear menswear brand outlets. She must constantly analyze customers shopping journey to better meet their expectations. She will attend Paris Retail Week and will discuss these challenges.

The eight issues and eight mentors who shall represent them can be seen at the Porte de Versailles exhibition, in Paris, from September 24-26 2019. This major European event for the entire trade ecosystem will bring together 25,000 professional visitors, from start-ups to major e-commerce brands and retail brands. During the event, e-retailers and retailers will have the opportunity to interact with more than 600 exhibitors and attend 200 conferences to better negotiate and benefit from forthcoming changes in connected commerce.

Article taken from FrenchWeb.fr , content realized in partnership with Comexposium

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Topics: Retail, omnichannel

3 axes for better omnichannel efficiency

Written by Zoé Baillieux on Jun 17, 2019 3:09:27 PM

Testimonials from Bensimon, Total Direct Energie, UGC, and Klépierre. How to create a virtuous omnichannel ecosystem that generates growth?

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Topics: Retail, expert interview, Digital Transformation

Distribution: Personalized marketing at the center of this activity

Written by Zoé Baillieux on Jun 12, 2019 2:08:33 PM

In just a few years, the Internet has become the first step throughout the customers complex purchasing journey of a new or used vehicle. Digitalization now requires a personalized marketing strategy, polished content, and optimized lead management, for retailers whose online sites complement vendor applications and compete with traditional infomediaries.

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Topics: Automobile, automotive, Personalization


Written by Zoé Baillieux on Jun 11, 2019 1:51:08 PM

In addition to a digital strategy, opening a physical store or partnering with a distributor makes sense for proximity, credibility, and commitment with customers.

Could hyper digitization, often sought after by brands, be altered and turned towards a more human receptive experience? "Placing encounters at the center of our activities, improving the product experience and customer experience through a physical store is clearly an added value for a brand in the midst of establishing itself," says Valérie Piotte, General Manager at Altavia Cosmic. For example, when the American bedding brand Casper opens a "nap shop" in the heart of New York, when Sézane bets on offering its limited stock collections in a "showroom" style apartment, or when online furniture store Miliboo opens a digital shop that provides decoration coaching, the need to live an experience acts as breath of fresh air. "We have to come up with an in-store value-added proposition on the notions of exchanges, additional services, and live product demonstrations", continues Valérie Piotte.
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Topics: Retail, customer experience, Phygital

Digital Transformation can make or break you

Written by Zoé Baillieux on Jun 10, 2019 2:36:42 PM

One-third of companies fear they will go out of business in the next 36 months if they fail to transform their business model  …

Econsultancy has just published, in partnership with Sitecore, a report entitled "Reinventing Trade", which provides a snapshot of the global commerce market.

The obligation to transform
This research reveals that 60% of companies say their business model is under very strong or strong pressure to adapt to changing market conditions, with one third worried that this pressure could threaten their existence in the next 36 months.

A majority of the companies surveyed identified a new source of growth by combining business expertise with personalized and tailored customer experience.

Two-thirds of respondents agree that by creating personalized content tailored to their customers they can compete with the big brands.

E-commerce , an engine of growth
While enthusiastic about the potential for improved business outcomes from creating an appropriately customized customer journey, respondents generally have doubts about being able to work with and against powerful players such as Amazon and Alibaba and measure up to them.

Almost the same percentage of respondents consider that e-commerce markets are a significant opportunity for growth (47%), but (46%) are worried about working with them.

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Topics: Digital Transformation, Personalization, Ecommerce

M-commerce - A valuable bargaining tool

Written by Zoé Baillieux on Jun 7, 2019 10:58:22 AM

In 2019, mobile sales will equate to 20.386 billion euros, of which 12.7 million euros for smartphones and 7.6 billion for tablets.

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Topics: Retail

David Le Douarin gives an interview to AWS

Written by Zoé Baillieux on Jun 6, 2019 1:00:27 PM

David Le Douarin, Advalo co-founder was interviewed by AWS.

David Le Douardin, co-founder of the predictive marketing platform Advalo, talks about his background in CRM data processing and how AWS was instrumental in building and scaling the French startup's business.

See the full interview here: https://www.youtube.com/watch?v=PrD_wE_LRFs

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Topics: AI &Data, Vidéo, expert interview

Journey to the heart of Breizh Tech

Written by Zoé Baillieux on Jun 5, 2019 2:21:50 PM

The region of Rennes, the former bastion of telecoms, has become a fertile ground for start-ups and their big sisters; scale-ups.

A directive of great symbolic meaning... Former France Telecom headquarters, the cradle of the Minitel and the smart card, the Mabilay building is now home to a trendy start-up hotel for Renne's startups still in their early stages. With its oversized antenna and its golden yellow saucer, the spacecraft that dominates the metropolis of 443,000 inhabitants is the most obvious icon of choice for the technological revolution transforming the Breton economy.

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Topics: Predictive Marketing, individualized marketing, expert interview

[Workshop] AI, predictive models, and individualized marketing: How can CRM & Digital campaign efficiency be improved?

Written by Zoé Baillieux on Jun 4, 2019 11:59:52 AM
On the 11th and 12th of June, the AI Paris trade fair will take place, an unmissable event for Artificial Intelligence experts. This year, Olivier Marc, CEO, and co-founder of Advalo will have the opportunity to officiate this workshop alongside Brice Renvoizé, Digital & Experience Manager of SEAT France.


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Topics: AI &Data, individualized marketing, Use Case

Frenchweb Interview: The evolution of data usage and predictive marketing in the retail and automotive sectors

Written by Zoé Baillieux on Jun 3, 2019 2:25:01 PM

Olivier Marc, co-founder and CEO of Advalo gave an interview for Frenchweb.


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Topics: individualized marketing, expert interview, Video

[CLIENT TESTIMONIAL] Identify and prioritize the most value-generating marketing actions: Bocage

Written by Zoé Baillieux on May 29, 2019 10:25:15 AM

Using Advalo's analysis of the Bocage database and its evolution over time. Bocage marketing teams were able to identify priority strategies to adapt to generate maximum additional revenue for future seasons.

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Topics: Retail, Use Case, Webinar

Predictive marketing platform for retailers and the auto industry.

Written by Zoé Baillieux on May 27, 2019 3:43:10 PM

Advalo is an individual marketing platform for retailers and the automotive industry.

While buying channels and points of contact are numerous, Advalo enables brands to acquire
an omnichannel vision of each consumer and detect key moments during the purchasing
journey. Advalo enables retailers to develop a lasting and individualized relationship with their
customers and find their true role as a merchant.

How does it work?

By reconciling behavioral data collected on the internet and from client CRM databases.
Then, thanks to artificial intelligence algorithms and more than 40 predictive models, the
platform transforms these data into immediately actionable consumer insights.

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Topics: Predictive Marketing, AI &Data, individualized marketing

[INTERVIEW CLIENT] Advalo as seen by Grain de Malice : First hand experiences from CRM Manager Laurent Bacquaert and Customer Marketing Manager Marion Landry

Written by Zoé Baillieux on May 22, 2019 2:21:20 PM

Read this article to learn more about the collaboration between Advalo and ready to wear woman's brand Grain de Malice from CRM Manager Laurent Bacquaert, and  Customer Marketing Manager Marion Landry.

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Topics: Predictive Marketing, Exclusive interviews, AI &Data