Recent Posts

E-commerce Mag: Advalo among the 22 companies selected by Business France for NRF

Written by Thibaut PIRIOU LE LAN on Oct 25, 2019 2:35:39 PM
Selected for its innovative nature and potential for commercial success in the US- Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.
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Topics: Retail, Predictive Marketing, AI &Data

Parisian Data Marketing Fair 2018

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 2:03:47 PM

Advalo’s teams went to the Data Marketing fair November 20th and 21st at the Cité de la Mode
and Design in Paris. This article will inform you of the highlights and the main insights Advalo’s
teams retained.

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Topics: Retail, AI &Data

Advalo from the viewpoint of Valérie Kaufmann, CRM Director and Audrey Raimond, Digital CRM Communications Manager, BUT.

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 1:55:38 PM

Valérie Kaufmann and Audrey Raimond, CRM Director and Digital CRM Communications
Manager at BUT, explain how the furniture chain wants to individualize communication with
each customer, in order to offer a consistent omnichannel experience.

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Topics: Marketing individualisé, Retail

Advalo 222nd in the Frenchweb 500 ranking!

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 11:45:32 AM

For the 3rd consecutive year, has just unveiled its ranking of the 500 French Tech
companies. Advalo is honored to be in the 222nd position, which places the company in the top
half of the ranking.

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Topics: Marketing individualisé, Actualités

Advalo confirms its desire to expand in the US

Written by Thibaut PIRIOU LE LAN on Feb 1, 2019 11:42:49 AM

A major player in one to one marketing, Advalo granted the Journal des Entreprises an
exclusive interview.

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Topics: Marketing individualisé, Actualités

Advalo was at the Elysée Palace for the Pass French Tech award presentation.

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:26:27 PM

Yesterday afternoon, David Le Douarin and Olivier Marc, founders of Advalo, had the immense pleasure of going to the Elysée Palace to receive the Pass French Tech. Which was presented by Mounir Mahjoubi, Secretary of State for Digital.

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Topics: Actualités

Transformation: individualized marketing, an essential strategy for retail brand survival

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:15:17 PM

David le Douarin, co-founder of Advalo was a guest on After Business, which aired December
3rd on BFM Business, the first French Economic and Financial information channel.

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Topics: Marketing individualisé, Retail, Interview d'expert

The Power of Individualized Marketing highlighted in the magazine Influencia

Written by Thibaut PIRIOU LE LAN on Jan 18, 2019 3:11:08 PM

Influencia, an innovation magazine, conducted an interview with David Le Douarin.

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Topics: Marketing individualisé, AI &Data

Top 5 reasons to attend Advalo's NRF Debrief Lunch

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 5:34:19 PM

Here are 5 reasons to not skip our New Yorker NRF Debrief Lunch

 # 1 Retail's BIG Show is in New York. Who does't love New York and Retail ?!

# 2 We are joining and hosting the event with 3 other Innovative AI companies. Advalo has developed a solid relationship with:  AKENEO iAdvize & Target 2 Sell. 

# 3 We have answers that you are looking for. Our Debrief lunch will be a means for retailers like yourself to get real answers on how you can improve traffic, sales turnover, and detect purchase intention. Advalo has the knowledge and solutions you want for optimal efficiency from your retail business.

#4  We Believe in the potential of stores. With the rise of e-commerce, many predicted the end of physical stores. These two retail
spaces are largely complementary and are far from being in competition if they are optimized with omnichannel technology. We have the technology, retailers you own the stores, lets work together.

#5 Your vision of analyzing the customer journey is our vision too, We would like to exchange with you on how to identify and anticipate purchasing routes of your customers in order to measure the impact of digital actions on sales made in stores. Our ability to reconcile online and offline data can help you better analyze the customer journey.
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Topics: AI &Data, individualized marketing

Get individualized marketing and with it, organic growth!

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 5:15:00 PM

Our ambition is to help brands and retailers reconnect with their true role as merchants and maximize their ROI. 

2019 is finally here, waste no more time. Get individualized marketing and with it, organic growth. 


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Topics: individualized marketing

Advalo's Sunday Guide to NRF 2019: Retail's Big Show

Written by Thibaut PIRIOU LE LAN on Jan 11, 2019 4:14:41 PM

Here is our handpicked agenda to help you get a head start on what exhibits, sessions, ideas and stages to see January 13 at NRF 2019: Retail's Big Show and EXPO.

Also don't  forget to swing by and join us January 15th from 12pm to 3pm for The NRF Debrief New Yorker Lunch, a complimentary lunch buffet, hosted by innovative AI companies Akeneo, iAdvize & TARGET2SELL only a few steps away from the Javits Center at Cachet Boutique Hotel in the Retreat Room, 510 W 42nd St, New York, NY 10036-6204

Sunday, January 13

11:45am - 12:15pm
5 Secrets to omnichanel success, Stage 3, EXPO Hall, Level 1

Top brands compete almost solely on the strength of their customer experience. For every brand, that experience means something different.

Discover how leading retail companies like eBay, John Lewis, and Walmart ensure the experiences they provide are flawless across every customer touchpoint, device, and location to grow sales and customer loyalty.

11:45am - 12:15pm
Boosting customer engagement and revenue with AI-driven wireless, Stage 6, EXPO Hall, Level 3

AI-driven wireless is a hot trend, with 7 of the top 40 retailers having implemented new networks in the past 6 months to boost customer engagement, drive revenue, and lower OPEX.  In this session, you will hear their stories. Learn how to make Wi-Fi easy to setup, operate, and troubleshoot.  Plus, learn how to deploy new Bluetooth location services without battery beacons, such as store navigation, messages, and analytics.   Your peers are building the store of the future with AI-driven wireless.  Now you can too!

11:45am - 12:15pm
Omnichannel retailing: 9 ways to provide the experience your customers expect, Stage 5, EXPO Hall, Level 3

Are you really offering the omnichannel experience your customers want? In a recent global survey of retailers, 50% of respondents said it’s too hard to adapt their legacy systems and processes to omnichannel supply chain needs.  In this session, Generix Group offers 9 ways to overcome the top challenges.

The relation between data and the customer experience, Stage 1, EXPO Hall, Level 1

The driving force of much of today’s retail transformation lies in the hands of the hyper-connected consumer. Retail is no longer centered on products but focused more on the customer and their experiences. So how can data play a role in the customer experience? In this session, Ian Holland, Vice President of ACCEO Retail-1 will explain how retailers can significantly increase sales and offer superior experiences by leveraging a unified data universe.

The wellness revolution, Consumer behavior in a new retail era, Stage 2, EXPO Hall, Level 1

Wellness is taking shape as a major trend transforming the consumer markets for leading retailers and brands.  This transformation has been led by changing consumer preferences; the emergence of unique influencers and the power of social media; demographic shifts mandating an authentic brand promise, trust and radical transparency; the innovation of new entrants; and the remaking of strategies for legacy brands.  
Join Steve Barr, PwC Consumer Markets Leader, for a conversation featuring the unique voices of an athlete and an entrepreneur that will help make actionable sense of this mega trend.

Boost ROI from your commerce platform with content driven experience, Stage 1, EXPO Hall, Level 1

In this session, learn how Urban Decay was able to expand into new global markets (South America and Europe), double the size of its website by introducing the “UD All Access” site, increase page views by 258%, and increase site entrances by 1600%. Implementing an enterprise-class content management system (CMS) with its commerce platform enabled Urban Decay to simplify the management of personalized content and localization processes to support its globalization goals and deliver the localized and seamless experiences that their customers expect.

Mountain Khaki's:  using a CDP to transform customer acquisition and retention,Stage 2, EXPO Hall, Level 1

Mountain Khakis used a Customer Data Platform to create a 360 customer view from eCommerce, retail and marketing data providing insight into purchase patterns, lifetime value and product preferences and level up their marketing results.  The result?  An unprecedented view of customer value distribution transforming their understanding of who their best customers are, and how to grow their business.

The pursuit of true 1-to-1 marketing personalization, Stage 4, EXPO Hall, Level 1

Data creates opportunities for retailers to transform their business and leverage their understanding of each individual customer. As data collection becomes an industry standard, proper data optimization is facilitated through improved technologies that emphasize each customer’s experience.

True Fit’s Director of Brand Relations, Sarah Hodge, and ASICS America's Head of Digital Commerce, Sean Condon will discuss how to bring target audiences, consumer purchasing patterns, fit consistency and returns performance into one aggregated view, to provide superior experiences across all touchpoints of the shopping journey.

Order Management's role in omnichannel transformation, Stage 6, EXPO Hall, Level 3

Retailers continue to struggle transforming from multichannel thinking and approaches to true integrated omnichannel strategies and execution. This presentation, featuring Brendan Witcher of Forrester Research, will review the four pillars of omnichannel success and the role of digitization. Order Management is a critical part of that journey, driving flexible fulfillment excellence, and impacting the top and bottom lines. Includes a case study on how one leading omnichannel retailer has used order management to support its growth strategies, improve the customer experience, and reduce operating costs.

Leveraging AI to predict demand and drive just in time operations,Stage 2, EXPO Hall, Level 1

Automated machine learning has led to a regime change from agile business operation to “just-in-time” operation - the ability for a business to use improved forecasts to go from concept to consumer (material sourcing, production, marketing, shipping, etc.) at exactly the right time. The presentation will begin with an overview of recent news stories, and highlight specifically how AI can improve demand forecasting and drive just-in-time operations for modern retailers.

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Topics: Retail, AI &Data, omnichannel, customer experience

AI, machine learning, reinforcement learning… A journey into the heart of predictivemarketing

Written by Thibaut PIRIOU LE LAN on Jan 8, 2019 2:16:57 PM

Data exploitation that is even more targeted than Big Data is now available, thanks to Artificial Intelligence techniques such as Machine Learning or Reinforcement Learning. These constitute the heart of predictive marketing in the Advalo Platform. Meeting and decryption with Nicolas, a Data Scientist at Advalo.


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Topics: Interview d'expert, Predictive Marketing, AI &Data

Alix, Customer Insight Manager at Advalo: “The fulcrum at the center of the organization”

Written by Thibaut PIRIOU LE LAN on Jan 7, 2019 6:01:34 PM

Customer Insight Manager is a position created at Advalo to identify new marketing levers, disseminate best practices and identify innovative methods. What are the challenges of such a position and the benefits for our customers? Answered by Alix, data and CRM specialist, Customer Insight Manager.

Whether with customers, partners or internally, CIM ensures that everyone has the right level of information

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Topics: Interview d'expert

Will you be in NYC for NRF 2019 Retail's Big Show & Expo ?  If so let's meet at our NRF Debrief lunch, organized by AI experts

Written by Thibaut PIRIOU LE LAN on Jan 3, 2019 11:38:57 AM

Like Advalo you may be in New York in 2 weeks for the NRF Retail's Big Show.

After spending 3 intense days walking down the paths of the Javits Center, give yourself a well deserved relaxing break in a cozy and warm atmosphere ! That's why we are organizing a Buffet lunch in collaboration with AI experts : iAdvize, Akeneo and Target2Sell, on Tuesday the 15th. 

Let's join us and :

  • Meet your peers in a cozy and relaxing atmosphere

  • Enjoy a complimentary Lunch Buffet

  • Share ideas and feedbacks about NRF Retail's Big Show

From solving bottlenecks to delivering world-class CX to using predictive AI for personalization at just the right moment to customers, you’ll exchange ideas about the latest tech innovation critical to today’s omnichannel retail business leaders - only 10 minutes walk from the Javits Center!

You will find all the necessary information, by clicking on the picture below.


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Topics: Marketing individualisé, Actualités

Understanding data quality management: Interview with Benjamin, data analyst at Advalo.

Written by Thibaut PIRIOU LE LAN on Dec 21, 2018 9:35:20 AM

Knowing how to collect data is one thing. Knowing how to make it relevant is another. And this is all the work of the people working in the data quality management department. Key point expressed by Benjamin, data analyst at Advalo. 

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Topics: Interview d'expert

With its Algorithms, Advalo detects purchase intention

Written by Thibaut PIRIOU LE LAN on Dec 10, 2018 3:16:35 PM
By properly handling data and artificial intelligence, the company Advalo  helps retailers better understand the customer journey and buying habits of their customers. Moreover, they recently received the 2018 Pass French Tech for the second year in a row.

"Presently, consumers are over-solicited, but would prefer not to be.” - David Le Douarin.

Olivier Marc and David Le Douarin founded Advalo in 2014. The company works in particular on the valuation of countless data which companies accumulate on their customers. The purpose: better understand their purchase intentions.

In effect,it’s no longer a question of sending mass advertising. "The essential goal for our brands who want to generate traffic is to understand each consumer and speak to them in a individualized way, says David Le Douarin. This creates a lasting impactful relationship between the brand and the customer. "

Advalo, which refers to itself as "the first retail and automotive individualized marketing platform",uses data and artificial intelligence to develop an algorithm that specifically determines the key moment when consumers are ready to purchase. Advalo also collaborates with about 40 retailers (Goal, Cyrillus, Cache-Cache, Devred and Seat, Skoda, Jean-Rouyer Automotive).

Acclaimed Significant Growth

Advalo won the Pass French Tech for the second year in a row. Launched in 2014, this national program supports companies: the pearls of French Tech who are selected for their hypergrowth and individualism through profitability. Five levers make up this intricate range of services: financing, international arena, innovation, business development and visibility. The much anticipated 2018 promotion had 101 companies.

We are profoundly delighted, smiles David Le Douarin, to have it two years in a row is rather rare. It concretizes all the efforts made to create Advalo. If a company prefers not to disclose its value through turnover, it simply means that it is, very "significant", and has doubled.

On the other side of the Atlantic

Advalo does not intend to stop there. In November, it raised five million euros from SGPA, Vasgos, West Web Valley and banking partners. The goal: strengthen its position in France before going international.

"We want to structure our base team in France, which is solidified, says David Le Douarin. It is thanks to our French team that we even exist, and that we succeed in developing the very best products and creating a positive relationship with our customers. From there, we will start building our presence in the international arena and the American market beginning in 2019. "

To support its development, Advalo is recruiting 20 unique individuals by the end of this year. They will consist of sales, marketers, engineers, and data scientists. " Seeking talent naturally goes hand in hand with growth," says the founder. Today Advalo has around 50 employees in its offices located in Rennes and in Paris.

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Topics: Predictive Marketing, AI &Data

Advalo viewed by Antoine Bourdy, Marketing Manager at BodemerAuto, automotive dealership.

Written by Thibaut PIRIOU LE LAN on Dec 6, 2018 12:26:22 PM

Antoine Bourdy, Marketing Manager at BodemerAuto granted us an exclusive interview in which he explains the reasons that drove the automotive group to work with Advalo and how the platform contributes to improving marketing performance particularly in second hand and new vehicle segments.

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Topics: automotive, Predictive Marketing, Exclusive interviews, AI &Data