[INTERVIEW] David Le Douarin: "The closer we are to consumer needs, the more we tend to forget about marketing"

[Article] After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.


Alphalyr and Advalo join forces to offer retail players an all-inclusive view of the performance of their marketing actions

[WEBINAR + PRESENTATION] Data and AI, the best marketing practices to ensure the success of your sales

Alphalyr and Advalo propose a joint offer to provide retail players with a 360° vision of the performance of their marketing actions.


[Infographic] The Advalo platform: AI at the core of your marketing ecosystem

AI for marketers: Capitalize on your CRM and digital data to optimize your SMS & mailing budgets for paper and catalogs

[REPLAY - WEBINAR] The keys to accelerating the ROI of your marketing campaigns during the recovery with the testimony of Cyrillus

Advalo launches TAILOR, a guaranteed ROI offer to help retailers accelerate business recovery

Omnicanality can save stores from closing down during COVID-19

[TRIBUNE] Leverage your CRM data with predictive marketing to drive in-store traffic and turnover

[TRIBUNE] Data-driven marketing: a concrete solution to combat declining in-store traffic

[WEBINAR] " "Data, AI and individualized marketing: The keys to increasing ROI of your marketing campaigns during business recovery" with a testimonial from Cyrillus

[Podcast] Digital Doers – Special Series COVID-19: Testimony from David Le Douarin

Individualized marketing: what levers can be used to act quickly and appropriately as soon as business picks up again?

Retailers - Omnicanality saves stores from closing down

Closed stores, E-commerce report: there is an urgent need to develop omnicanality

Individualized marketing for the restaurant industry

[REPLAY - WEBINAR] Data and AI, the best marketing practices to ensure the success of your summer sales

Individualized Marketing for Tour operators: locate individuals looking to travel as early as possible & accompany them to conversion

[REPLAY - WEBINAR] Retailers  : Prepare your 2020 Strategy

[REPLAY - WEBINAR] : How to capitalize on customer value to find sustainable growth

[TRIBUNE] David Le Douarin : “Data-driven marketing provides concrete solutions to act against the drops of in-store traffic”

Retail : Prepare your 2020 strategy to develop customer value and ensure growth in 2020

Integrate data, target more precisely ... The new challenges for Marketing Directors

Food : How to switch to Individualized Marketing to retain customers?

[TOY MARKET] Christmas holidays: 8 best data-driven practices to illuminate campaign performance

[USECASE] BodemerAuto: + 4.40% re-engagement rate on a second leads thanks to the Advalo platform

Retail : How to improve your digital strategy by leveraging your customer data?

Retail : How to improve your CRM strategy?

New Retail KPIs: Why knowledge of the omnichannel journey is the new key to understanding performance

Agencies, firms: Develop your clients' omnichannel strategy to improve the performance of their marketing campaigns

Brice Renvoizé, SEAT France and Olivier Marc, Advalo co-founder spoke at the AI PARIS Show - June 12 2019

Data and AI : The ethical implications and recommendations of CNIL the National Commission on Informatics and Liberty

[USECASE] Un Jour Ailleurs Winter Sales boosted thanks to personalized recommendations: 78% of online sales generated by customers who have received a personalized e-mail.

[CUSTOMER INTERVIEW] Advalo as seen by Grain de Malice: feedback from Laurent Bacquaert, CRM Manager and Marion Landry, Client Marketing Manager

Predictive Marketing : How to anticipate consumer behavior ?

World Consumers Rights Day : Think of your customers, stop mass marketing!

Fashion: The urgency of evolving towards individualized marketing

Transformation : individualized marketing, essential strategy for the survival of retail chains

Individualize your marketing campaigns with the Advalo Platform

AI, machine learning, reinforcement learning… Into the heart of predictive marketing

[Video PRW Workshop] : Generate more customer value with Beaumanoir

Interview Advalo: Individualized Marketing and predictive algorithms at the service of customer relations.

Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce & Digital

Valentine's Day : 6 data-driven practices that will make you fall in love with your performance reports

[TRIBUNE] David Le Douarin : “Focus on Customer Value to re-establish sustainable growth"

Leverage AI to develop Customer Value

Individualized marketing: the secret weapon of high performance brands

BFM: Advalo: "Our profession is individualized marketing"

[Video] AWS & Advalo | Olivier Marc, founder and CEO of Advalo interview

Frenchweb Interview : The evolution of data usage and predictive marketing in the retail and automotive sectors

Predictive Marketing: How to anticipate customer behavior.

[VIDEO Interview] Côté Sushi generates 1.2 million euros in additional turnover in 12 months thanks to Advalo

Advalo: Effectively reconcile customer journeys

Advalo builds on Amazon Web Services

E-commerce Mag: Advalo among the 22 companies selected by Business France for NRF

L’Usine Digitale: Find Advalo among the 22 companies selected by Business France for NRF 2020

Actu IA: The 22 start-ups selected by Business France for the NRF Retail's Big Show 2020

LSA: Advalo selected with 21 other companies to represent French Tech at NRF 2020

Emarketing: NRF 2020, discover the 22 companies selected by Business France

3 ways to leverage CRM data to boost retail sales

Advalo builds on AWS to become the strategic lever of retailers.

SEAT France invests in AI and data with Advalo to increase its reputation and accelerate sales in France.

[Advalo for Auto] Boost Private Sales through individualized marketing with Advalo

[CRM]How to implement a Data strategy that supports customer knowledge

Is DNA analysis the future of personalized marketing, or a false positive?

How can marketers prepare for the rise in hyperpersonlaization

Travel: evolving towards individualized marketing

[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

[CLIENT TESTIMONY] Eram optimized the profitability of its campaigns in real-time on Google Ads: CPA reduced by 25%

[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

Why Retailers should rely on AI, Data to reconnect with brand growth

The power of propensity: Understanding this measures role in your marketing efforts

Which trends await the automotive sector?

Customer Relationship: AI is a competitive advantage

International E-commerce is booming

The Customer Journey in the Omnichannel era

Deliverability and commitment are linked

More on the AI and Society conference organized by Turing Club X Viuz

Online Travel Purchases are changing, it's marketing too !

Customer Experience: business investment grows by 7% in Europe

Advalo for Auto: Boost Private Sales

Ad perception depends on its context

Big Data & Prediction the new motors of marketing

Brands and what they are facing with the modern day client

Video and E-commerce: 11 figures to know in 2019

Why digital marketing must change

The voice is Data

Retailers rely on digital to attract customers in stores.

Retail: Customer priorities are changing ...

B2B: Social networks are increasingly influencing sales

Digital Maturity the strengths and weakness of France

How Brands invest in E-commerce?

AI and Society Conference

Drive to store investments are on the rise

Generation Z's Customer Journey

How to put a virtuous digital marketing strategy into place?

3 tips to stand out in retail in 2019

5 trends of tomorrow's trade

[CLIENT TESTIMONY] Develop an omni-channel vision of consumer journeys to understand the impact of digital on store sales: Gémo and Bocage

Data Revolution

User Experience and Conversion Rate

With 10% growth, tourism observes a substantial progression in e-commerce.

Customer Knowledge: Why brands must focus on AI and data to reassert their role as a merchant

What are the keys to setting up an retail-specific omnichannel strategy?

3 axes for better omnichannel efficiency

Distribution: Personalized marketing at the center of this activity


Digital Transformation can make or break you

M-commerce - A valuable bargaining tool

David Le Douarin gives an interview to AWS

Journey to the heart of Breizh Tech

[Workshop] AI, predictive models, and individualized marketing: How can CRM & Digital campaign efficiency be improved?

Frenchweb Interview: The evolution of data usage and predictive marketing in the retail and automotive sectors

[CLIENT TESTIMONIAL] Identify and prioritize the most value-generating marketing actions: Bocage

Predictive marketing platform for retailers and the auto industry.

[INTERVIEW CLIENT] Advalo as seen by Grain de Malice : First hand experiences from CRM Manager Laurent Bacquaert and Customer Marketing Manager Marion Landry

Retail needs AI based individualized marketing

Parisian Data Marketing Fair 2018

Advalo from the viewpoint of Valérie Kaufmann, CRM Director and Audrey Raimond, Digital CRM Communications Manager, BUT.

Advalo 222nd in the Frenchweb 500 ranking!

Advalo confirms its desire to expand in the US

Advalo was at the Elysée Palace for the Pass French Tech award presentation.

Transformation: individualized marketing, an essential strategy for retail brand survival

The Power of Individualized Marketing highlighted in the magazine Influencia

Top 5 reasons to attend Advalo's NRF Debrief Lunch

Get individualized marketing and with it, organic growth!

Advalo's Sunday Guide to NRF 2019: Retail's Big Show

AI, machine learning, reinforcement learning… A journey into the heart of predictivemarketing

Alix, Customer Insight Manager at Advalo: “The fulcrum at the center of the organization”

Will you be in NYC for NRF 2019 Retail's Big Show & Expo ?  If so let's meet at our NRF Debrief lunch, organized by AI experts

Understanding data quality management: Interview with Benjamin, data analyst at Advalo.

With its Algorithms, Advalo detects purchase intention

Advalo viewed by Antoine Bourdy, Marketing Manager at BodemerAuto, automotive dealership.