Advalo launches TAILOR, a guaranteed ROI offer to help retailers accelerate business recovery

Written by Zoé Baillieux on May 20, 2020 12:52:13 PM

Advalo, an individualized marketing solution, launches TAILOR, a new turnkey offer to help retailers accelerate the recovery of their business, without any risk to their cash flow. Designed on the basis of its most value-generating scenarios, the offer facilitates the deployment of individualized campaigns, enabling brands to seize every sales opportunity. By accompanying each consumer in a relevant way in his/her act of purchase and, by taking into account their needs and desires of the moment, the brands generate turnover without having to break their margins with aggressive and inefficient promotional campaigns.

A turnkey offer, with guaranteed ROI

Confronted with a drop or even total loss of business for several weeks, brands must build effective recovery plans to sell off their stocks and generate sales very quickly. To help them do this and enable them to deploy relevant campaigns, Advalo has developed an offer of 35 ready-to-use marketing scenarios adapted to each sector, with guaranteed ROI.

Conception, targeting, design and message creation, campaign automation, right up to performance measurement, TAILOR accompanies brands from A to Z to accelerate the implementation of their recovery plan. A solution that eases the burden on marketing teams, giving them the keys to identify and deploy the most effective and value-generating marketing actions, while keeping their budget under control.

By exploiting both CRM data - customer data, purchase history... - and navigation data, TAILOR offers retailers the ability to address each consumer with relevant messages that meet their desires and needs.

By leveraging data and artificial intelligence, individualized marketing extends customer knowledge and understanding of each buying journey. By taking into account the needs of each customer, it reinforces the proximity between the consumer and the brand, while establishing a relationship of trust, which is essential in a time of crisis.

An offer built on the best practices of Advalo's platform customers

For several years, Advalo has been working with leading players in their markets, such as BUT, Beaumanoir, Grain de Malice, and SEAT. A valuable experience in a context where brands need to develop campaign performance and generate turnover immediately and sustainably.

In this respect, Advalo teams analyzed action plans that have already proven their effectiveness, generating between 2% and 4% incremental sales in 6 months. The analysis of these best practices led to the development of a set of 35 ready-to-use scenarios, divided into 7 different themes to cover relational and transactional marketing and the customer life cycle. All of these scenarios ensure that no opportunity is missed to send a relevant and individualized message to consumers. 

Thanks to this offer, brands benefit from the experience of campaigns that have already proven their effectiveness in their sector, and from the power of AI to accelerate business recovery and ensure the durability of their brand, in a context that has particularly weakened them.

Further information about the TAILOR offer

About Advalo

Advalo is an individualized marketing solution that uses artificial intelligence to enable brands to move from mass marketing to a personalized approach that is more effective and respectful of the consumer. Thanks to the algorithms offered by the platform, brands can identify the most value generating campaigns according to their objectives and make the most of their customer, CRM, and digital data. By addressing relevant messages to each of their targets, brands recreate a long-lasting and reinforced bond with their customers.

With offices in Paris and Rennes, Advalo supports more than 40 specialized distribution brands such as But, Cyrillus, Cache-Cache, Devred, Degrenne, and car brands and distributors such as Seat, Skoda, Jean Rouyer Automobiles. For the second consecutive year, Advalo has been awarded the Pass French Tech, which distinguishes innovative, high-growth companies.

Topics: Retail, Predictive Marketing, AI &Data

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