Valérie Kaufmann and Audrey Raimond, CRM Director and Digital CRM Communications
Manager at BUT, explain how the furniture chain wants to individualize communication with
each customer, in order to offer a consistent omnichannel experience.
They reflect on the issues that drove the home furnishings brand to use the Advalo platform and
the benefits that resulted from this collaboration.
Find the full interview below (EN subtitles) :
Want to learn more about the collaboration between Advalo and BUT ?