Advalo for Auto: Boost Private Sales

Written by Zoé Baillieux on Jul 22, 2019 12:08:21 PM

Boost Private Sales through individualized marketing with Advalo


Private Sales are considered a key event in the automotive industry and can be an effective
means to reconnect with your customers and reward them by inviting them to take advantage of
exclusive offers.
In order to maximize the success of these events, it is essential to be able to clearly assess
ones database and detect a target clientele of potential buyers to reactivate.


Within your data exists your future Private Sales leads


The key success factor for Private Sales depends on your ability to identify qualified leads within
your base and activate them over a short period of time to encourage them to make an
appointment at your dealership.


To help boost your Private Sales, Advalo leverages your data and enhances it with Artificial
Intelligence by transforming them into immediately actionable insights.


The Advalo platform accompanies and guides marketers, from the definition of precise and
complex audiences that are impossible for the human to autonomously define, to the most
income-generating activations via individualized campaigns.


The platform and its predictive models will identify individuals who are most likely to be
interested in your Private Sales and will customize each communication, regardless of the
points of contact.


We have identified 4 levers that will optimize the success of your Private Sales:


1 - Identify individuals within your CRM database who are likely to enter the vehicle-renewal
phase and engage them in your Private Sales.


Advalo’s algorithms analyze all of your available customer data to determine general
characteristics that are indicators of an imminent vehicle change.
For example, the "Mileage Estimation" model will determine the estimated mileage of the
vehicle owned by each customer; a variable among correlated hundreds, such as the end date
of a bank loan, the recent acquisition of a driving license or first job, the birth of a child or
moving to a rural area ...


Once the "ideal profile" is formed, the platform identifies individuals who are most likely to enter
vehicle-renewal phase and gathers them within a target audience. This information is
transmitted to your sales teams who can then directly contact each customer to confirm their
renewal project.

This audience can also be targeted in the context of personalized campaigns: Thanks to the
implementation of recommendation models for auto, like the "Vehicle Similarity" model, the
platform can identify, among the stock of vehicles available in Private Sales, those who are
closest to the one currently owned by the targeted individual and that will be pushed in
recommendations.


2 - Qualify intending buyers on your Private Sales website and engage them in real time


The platforms machine learning algorithms analyze in real-time individuals browsing on the
Private Sales website. Thanks to its intention scoring model, the platform assigns a score to
each individual with regard to their browsing behavior (page views, configuration, bookmarking,
time spent ...). This score reflects their purchase intention and its intensity: the higher it is, the
stronger the intention.


In parallel, Advalo AI also identifies the vehicle that seems to most interest the individual, as
well as all information and criteria related to their research.


Thanks to the platforms native connection with all on-site customization solutions on the
market, the navigation experience of each intending buyer can be individualized by displaying a
pop-in whose content is personalized with the detected vehicle of interest.


3 - Keep and coordinate an individualized relationship all throughout the decision-making
process, on all points of contact


One of the challenges of Private Sales is to succeed in effectively converting leads over a short
period of time. This requires guiding the reflection process of the individual by punctuating their
decision-making process with relevant and impacting messages, on all possible points of
contact.


Using knowledge garnered from an enriched customer knowledge through the reconciliation of
your online and offline data and their valuation by Artificial Intelligence, the Advalo platform
allows you to engage your Private Sales leads in individualized nurturing cycles that will
cultivate customers purchase intention in all accuracy, this cycle continues to appointments
made in your car dealership.
E-mail, display, Facebook, Google ... data reconciliation within the platform opens access to
new points of contact with your customers and allows you to communicate with them where they
are.


You can take the floor on all these channels in a personalized way by integrating each
individuals vehicle of interest, but also, thanks to the model "Vehicle Similarity" the platform can
identify among the stock of vehicles available in Private Sales which is closest to the vehicle
initially sighted.

4 - Prepare your next Private Sales by identifying the individuals who are most likely to
participate


To help you prepare your upcoming Private Sales, you can now identify people who are most
likely to participate through Facebook and Google networks acquisition campaigns.
By analyzing your database, the platform's algorithms identify hundreds of characteristics
common to all individuals who have acquired a vehicle during Private Sales, or those who have
registered to participate. From this ideal profile, a "look-alike" audience is formed, the profiles of
"look-alike" individuals are targeted on social networks with an adapted message.
Individuals recruited via the registration form on the Private Sales website can be for example
reactivated at the next Private Sales event.

Topics: automotive, AI &Data

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