A major player in one to one marketing, Advalo granted the Journal des Entreprises an
Olivier Marc, co-founder of the start-up speaks in particular about the essence of Advalo.
“ We have gone from mass marketing to targeted marketing, which speaks to each individual.
Our job is to increase the in-store traffic and identify the moment of the purchase decision,
thanks to our predictive tools which qualify the customer data ".
He also talks about the growth of the company and its ambition to expand internationally.