Advalo: Effectively reconcile customer journeys

Written by Zoé Baillieux on Nov 12, 2019, 2:14:47 PM

Advalo is a predictive marketing platform built for marketers to bridge the gap between data and customer journeys.


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Topics: Predictive Marketing, AI &Data, individualized marketing

Advalo builds on Amazon Web Services

Written by Zoé Baillieux on Oct 28, 2019, 2:04:42 PM

Advalo builds on Amazon Web Services to become the strategic lever of retailers: Artificial intelligence and machine learning are at the heart of Advalo’s business model

Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud.

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Topics: Retail, Predictive Marketing, AI &Data

E-commerce Mag: Advalo among the 22 companies selected by Business France for NRF

Written by Thibaut PIRIOU LE LAN on Oct 25, 2019, 2:35:39 PM
 
Selected for its innovative nature and potential for commercial success in the US- Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.
 
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Topics: Retail, Predictive Marketing, AI &Data

L’Usine Digitale: Find Advalo among the 22 companies selected by Business France for NRF 2020

Written by Zoé Baillieux on Oct 25, 2019, 2:32:33 PM

Business France is taking 22 start-ups to the NRF Retail's Big Show, which is being held in New York from January 12 -14 2020. The show is an opportunity for the selected companies to expose their solutions, which aim to revolutionize trade and distribution, with the professionals of the retail sector.

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Topics: Actualités

Actu IA: The 22 start-ups selected by Business France for the NRF Retail's Big Show 2020

Written by Zoé Baillieux on Oct 25, 2019, 2:29:33 PM

Business France launched its selection process for the NRF Retail's Big Show 2020 in April. The event will be held in New York from January 12-14 2020. 22 French start-ups have been selected by Business France to represent French Tech.

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Topics: Retail, Predictive Marketing, AI &Data

LSA: Advalo selected with 21 other companies to represent French Tech at NRF 2020

Written by Zoé Baillieux on Oct 25, 2019, 2:27:08 PM

Once again French retail tech will be exhibiting at the Retail's Big Show, which will take place in New York from January 12-14 2020; Business France has hand-selected a delegation of 22 start-ups specialized in retail and marketing. 

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Topics: Retail, Predictive Marketing

Emarketing: NRF 2020, discover the 22 companies selected by Business France

Written by Zoé Baillieux on Oct 25, 2019, 2:22:49 PM
 
Selected for its innovative nature and potential for commercial success in the US - Business France will take 22 start-ups specializing in retail and marketing to NRF Retail's Big Show in New York from January 12-14 2020.


Business France distinguished 22 French Tech startups to bring along to the major international retail event NRF Retail's Big Show, which will be held January 12-14 2020 in New York. Selected by a jury of professionals (Vente-privée.com, Casino, Cartes Bancaires CB, SES-imagotag, Altavia, iloveretail.fr, Orange Retail, SEAT, Kering, PICOM and Business France), these fledgling entrepreneurs were all chosen for their innovative character and potential for commercial success in the United States. "Their presence at the NRF show will allow them to confirm their potential in the market or increase their development on the US market," explains Business France.

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Topics: Retail, Predictive Marketing

3 ways to leverage CRM data to boost retail sales

Written by Zoé Baillieux on Oct 21, 2019, 10:30:30 AM

David Le Douarin, co-founder of Advalo shares a commentary on Digital Commerce 360 where he explains how to bring performance back with adapted CRM marketing efforts.

Read it here: 

https://www.digitalcommerce360.com/2019/10/16/3-ways-to-leverage-crm-data-to-boost-retail-sales/

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Topics: Retail, CRM

Advalo builds on AWS to become the strategic lever of retailers.

Written by Zoé Baillieux on Sep 6, 2019, 10:58:36 AM

A major player in individualized marketing, Advalo granted Aithority an exclusive interview.

Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

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Topics: AI &Data, individualized marketing, expert interview

SEAT France invests in AI and data with Advalo to increase its reputation and accelerate sales in France.

Written by Zoé Baillieux on Sep 3, 2019, 10:37:52 AM

The automotive brand SEAT, accompanied by its respective agency  C14TORCE, has chosen Advalo the first individualized marketing platform to maximize the impact of its marketing and communication actions in France with its customers and prospects. By leveraging its omnichannel data, SEAT can detect purchase intention in real-time to customize its marketing actions to increase dealership traffic (more leads) and sales conversions.

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Topics: Automobile, individualized marketing

[Advalo for Auto] Boost Private Sales through individualized marketing with Advalo

Written by Zoé Baillieux on Aug 22, 2019, 12:56:56 PM

Private Sales is considered a key event in the automotive industry and can be an effective means to reconnect with your customers and reward them by inviting them to take advantage of exclusive offers. In order to maximize the success of these events, it is essential to be able to clearly assess one's database and detect a target clientele of potential buyers to reactivate.

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Topics: Automobile

[CRM]How to implement a Data strategy that supports customer knowledge

Written by Zoé Baillieux on Aug 19, 2019, 5:24:02 PM

This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Is DNA analysis the future of personalized marketing, or a false positive?

Written by Zoé Baillieux on Aug 9, 2019, 1:51:42 PM

Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.

What once seemed like science fiction is becoming reality as marketers begin to analyze consumer DNA and other bodily data to deploy campaigns and create products explicitly with an individual's unique characteristics in mind.

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Topics: Personalization

How can marketers prepare for the rise in hyperpersonlaization

Written by Zoé Baillieux on Aug 8, 2019, 3:34:57 PM

If you’ve ever noticed an email from a brand addressed directly to you or based on your prior purchases, then you’ll be familiar with marketing personalisation. This was an early broad approach, and we have seen personalisation evolve as organisations have brought new types of data into the mix, including contextual and location specific information, followed by analytics and machine learning for more real-time customer data.

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Topics: Retail, Predictive Marketing, Personalization

Travel: evolving towards individualized marketing

Written by Zoé Baillieux on Aug 7, 2019, 2:27:28 PM

The travel industry has been shaken up by the digital world, this has in return completely transformed the customer journey. It is therefore essential for the professionals of the travel and the hotel industry, to capture the interest of its prospects when they are in search phase.

Advalo puts individualized marketing to the benefit of travel agencies and hotel groups to generate traffic on their website, capture customers presenting purchase intention during the moment they are most upstream in their travel project in order to have these customers convert quickly.

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[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

Written by Zoé Baillieux on Aug 6, 2019, 4:10:06 PM

With the Advalo platform, Eram's teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

Written by Zoé Baillieux on Aug 6, 2019, 4:02:19 PM

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

Written by Zoé Baillieux on Aug 6, 2019, 3:53:20 PM

With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.

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Topics: Retail, Cas Clients, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Eram optimized the profitability of its campaigns in real-time on Google Ads: CPA reduced by 25%

Written by Zoé Baillieux on Aug 6, 2019, 3:42:52 PM

Real-time connectivity between the Advalo platform and Google Ads enables Eram to tailor keywords and bid strategies for its Google Network campaigns based on the value of each customer.
Eram optimized its budget by concentrating its investments on priority targets. 

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Topics: Retail, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

Written by Zoé Baillieux on Aug 6, 2019, 3:29:44 PM

Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we're able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.

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Topics: Retail, Predictive Marketing, Exclusive interviews, Use Case, Webinar