In just a few years, the Internet has become the first step throughout the customers complex purchasing journey of a new or used vehicle. Digitalization now requires a personalized marketing strategy, polished content, and optimized lead management, for retailers whose online sites complement vendor applications and compete with traditional infomediaries.
In addition to a digital strategy, opening a physical store or partnering with a distributor makes sense for proximity, credibility, and commitment with customers.Could hyper digitization, often sought after by brands, be altered and turned towards a more human receptive experience? "Placing encounters at the center of our activities, improving the product experience and customer experience through a physical store is clearly an added value for a brand in the midst of establishing itself," says Valérie Piotte, General Manager at Altavia Cosmic. For example, when the American bedding brand Casper opens a "nap shop" in the heart of New York, when Sézane bets on offering its limited stock collections in a "showroom" style apartment, or when online furniture store Miliboo opens a digital shop that provides decoration coaching, the need to live an experience acts as breath of fresh air. "We have to come up with an in-store value-added proposition on the notions of exchanges, additional services, and live product demonstrations", continues Valérie Piotte.
One-third of companies fear they will go out of business in the next 36 months if they fail to transform their business model …
Econsultancy has just published, in partnership with Sitecore, a report entitled "Reinventing Trade", which provides a snapshot of the global commerce market.
The obligation to transform
This research reveals that 60% of companies say their business model is under very strong or strong pressure to adapt to changing market conditions, with one third worried that this pressure could threaten their existence in the next 36 months.
A majority of the companies surveyed identified a new source of growth by combining business expertise with personalized and tailored customer experience.
Two-thirds of respondents agree that by creating personalized content tailored to their customers they can compete with the big brands.
E-commerce , an engine of growth
While enthusiastic about the potential for improved business outcomes from creating an appropriately customized customer journey, respondents generally have doubts about being able to work with and against powerful players such as Amazon and Alibaba and measure up to them.
Almost the same percentage of respondents consider that e-commerce markets are a significant opportunity for growth (47%), but (46%) are worried about working with them.
In 2019, mobile sales will equate to 20.386 billion euros, of which 12.7 million euros for smartphones and 7.6 billion for tablets.
David Le Douarin, Advalo co-founder was interviewed by AWS.
David Le Douardin, co-founder of the predictive marketing platform Advalo, talks about his background in CRM data processing and how AWS was instrumental in building and scaling the French startup's business.
See the full interview here: https://www.youtube.com/watch?v=PrD_wE_LRFs
The region of Rennes, the former bastion of telecoms, has become a fertile ground for start-ups and their big sisters; scale-ups.
A directive of great symbolic meaning... Former France Telecom headquarters, the cradle of the Minitel and the smart card, the Mabilay building is now home to a trendy start-up hotel for Renne's startups still in their early stages. With its oversized antenna and its golden yellow saucer, the spacecraft that dominates the metropolis of 443,000 inhabitants is the most obvious icon of choice for the technological revolution transforming the Breton economy.
On the 11th and 12th of June, the AI Paris trade fair will take place, an unmissable event for Artificial Intelligence experts. This year, Olivier Marc, CEO, and co-founder of Advalo will have the opportunity to officiate this workshop alongside Brice Renvoizé, Digital & Experience Manager of SEAT France.
Using Advalo's analysis of the Bocage database and its evolution over time. Bocage marketing teams were able to identify priority strategies to adapt to generate maximum additional revenue for future seasons.
Advalo is an individual marketing platform for retailers and the automotive industry.
While buying channels and points of contact are numerous, Advalo enables brands to acquire
an omnichannel vision of each consumer and detect key moments during the purchasing
journey. Advalo enables retailers to develop a lasting and individualized relationship with their
customers and find their true role as a merchant.
How does it work?
By reconciling behavioral data collected on the internet and from client CRM databases.
Then, thanks to artificial intelligence algorithms and more than 40 predictive models, the
platform transforms these data into immediately actionable consumer insights.
Read this article to learn more about the collaboration between Advalo and ready to wear woman's brand Grain de Malice from CRM Manager Laurent Bacquaert, and Customer Marketing Manager Marion Landry.
In order to fully understand customer expectations, the retail sector must adopt technologies based on AI and machine learning to better contextualize their messages.
Advalo’s teams went to the Data Marketing fair November 20th and 21st at the Cité de la Mode
and Design in Paris. This article will inform you of the highlights and the main insights Advalo’s
Valérie Kaufmann and Audrey Raimond, CRM Director and Digital CRM Communications
Manager at BUT, explain how the furniture chain wants to individualize communication with
each customer, in order to offer a consistent omnichannel experience.
For the 3rd consecutive year, Frenchweb.fr has just unveiled its ranking of the 500 French Tech
companies. Advalo is honored to be in the 222nd position, which places the company in the top
half of the ranking.
A major player in one to one marketing, Advalo granted the Journal des Entreprises an
Yesterday afternoon, David Le Douarin and Olivier Marc, founders of Advalo, had the immense pleasure of going to the Elysée Palace to receive the Pass French Tech. Which was presented by Mounir Mahjoubi, Secretary of State for Digital.
David le Douarin, co-founder of Advalo was a guest on After Business, which aired December
3rd on BFM Business, the first French Economic and Financial information channel.
Here are 5 reasons to not skip our New Yorker NRF Debrief Lunch
# 1 Retail's BIG Show is in New York. Who does't love New York and Retail ?!
# 2 We are joining and hosting the event with 3 other Innovative AI companies. Advalo has developed a solid relationship with: AKENEO iAdvize & Target 2 Sell.
# 3 We have answers that you are looking for. Our Debrief lunch will be a means for retailers like yourself to get real answers on how you can improve traffic, sales turnover, and detect purchase intention. Advalo has the knowledge and solutions you want for optimal efficiency from your retail business.
#4 We Believe in the potential of stores. With the rise of e-commerce, many predicted the end of physical stores. These two retail
#5 Your vision of analyzing the customer journey is our vision too, We would like to exchange with you on how to identify and anticipate purchasing routes of your customers in order to measure the impact of digital actions on sales made in stores. Our ability to reconcile online and offline data can help you better analyze the customer journey.