[REPLAY - WEBINAR] The keys to accelerating the ROI of your marketing campaigns during the recovery with the testimony of Cyrillus

Written by Zoé Baillieux on May 20, 2020 7:36:07 PM

The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the ambient noise.

By taking full advantage of their data thanks to artificial intelligence, retailers, like the Cyrillus brand, can set up individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.

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Topics: Retail, individualized marketing, Webinar, CRM

Advalo launches TAILOR, a guaranteed ROI offer to help retailers accelerate business recovery

Written by Zoé Baillieux on May 20, 2020 12:52:13 PM

Advalo, an individualized marketing solution, launches TAILOR, a new turnkey offer to help retailers accelerate the recovery of their business, without any risk to their cash flow. Designed on the basis of its most value-generating scenarios, the offer facilitates the deployment of individualized campaigns, enabling brands to seize every sales opportunity. By accompanying each consumer in a relevant way in his/her act of purchase and, by taking into account their needs and desires of the moment, the brands generate turnover without having to break their margins with aggressive and inefficient promotional campaigns.

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Topics: Retail, Predictive Marketing, AI &Data

Omnicanality can save stores from closing down during COVID-19

Written by Zoé Baillieux on May 7, 2020 1:19:56 PM

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.

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Topics: Retail, Exclusive interviews, AI &Data, omnichannel, individualized marketing

[TRIBUNE] Leverage your CRM data with predictive marketing to drive in-store traffic and turnover

Written by David Le Douarin on May 4, 2020 11:42:36 AM

Customers' buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure - email, retargeting, etc. - and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.

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Topics: Retail, individualized marketing, CRM

[TRIBUNE] Data-driven marketing: a concrete solution to combat declining in-store traffic

Written by David Le Douarin on May 4, 2020 11:41:47 AM

Customers' buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure - email, retargeting, etc. - and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.

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Topics: Retail, individualized marketing, CRM

[WEBINAR] " "Data, AI and individualized marketing: The keys to increasing ROI of your marketing campaigns during business recovery" with a testimonial from Cyrillus

Written by Zoé Baillieux on May 4, 2020 11:39:13 AM

The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the prevailing turmoil.

By taking full advantage of their data thanks to artificial intelligence, the Cyrillus brand can implement individualized marketing action plans that will allow them to solicit each individual in a relevant way and quickly generate sales on the website and in-store.

Read more

Topics: Retail, Predictive Marketing, individualized marketing, Webinar, CRM

[Podcast] Digital Doers – Special Series COVID-19: Testimony from David Le Douarin

Written by Zoé Baillieux on Apr 28, 2020 12:43:57 PM

I had the pleasure of being interviewed by Cyril du Plessis for his podcast Digital Doers, as part of a special series in exclusive partnership with One to One Retail e-commerce Monaco.

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Topics: Exclusive interviews, AI &Data, individualized marketing, expert interview

Individualized marketing: what levers can be used to act quickly and appropriately as soon as business picks up again?

Written by David Le Douarin on Apr 27, 2020 12:32:19 PM

Faced with the impact of the Coronavirus outbreak and isolation on their business, retailers are getting organized, with a view to recovery. Driven by the urgent need to make up for lost sales, many retailers will be deploying mass campaigns and aggressive promotions in all directions, without having the assurance of emerging in a "ruckus" during the recovery.

On the contrary, it is at this point that we will have to act with accuracy and relevance to stand out from the crowd. The challenge for retailers is to prepare individualized action plans right now that will enable them to reconnect with each customer by sending them messages that they will want to hear, by offering them products that they will want to buy.

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Topics: Retail, individualized marketing

Retailers - Omnicanality saves stores from closing down

Written by Zoé Baillieux on Apr 9, 2020 11:33:22 AM

Management at The Gap has just canceled summer and fall orders, according to a report from the Sourcing Journal. The company has asked suppliers not to ship completed summer products except for products designated for its e-commerce business and to hold off on production for fall. Fabric suppliers were also reportedly asked to stop production and keep all goods in their facilities. Those actions reflect a very pessimistic outlook.

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Topics: Exclusive interviews, AI &Data, individualized marketing

Closed stores, E-commerce report: there is an urgent need to develop omnicanality

Written by Zoé Baillieux on Apr 8, 2020 11:54:44 AM

In an increasingly anxious context, a wind of panic is blowing over the activity of retailers, who are facing the possibility of closing their points of sale. Although a certain number of consumers naturally turn to e-commerce, many of them are accustomed only to making purchases in stores, and the brands that are still able to maintain their e-commerce activity are deploying drastic measures to bring these consumers to their websites. Faced with the urgency of the situation, the temptation is indeed great for retailers to intensify the number of emails they send out and the use of aggressive promotional campaigns to try to attract the maximum number of consumers to their stores. 

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Topics: Retail, customer experience, individualized marketing

Individualized marketing for the restaurant industry

Written by Zoé Baillieux on Mar 29, 2020 12:37:24 PM

Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns, they can truly individualize customer relationships, build loyalty and increase value over the long term. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

[REPLAY - WEBINAR] Data and AI, the best marketing practices to ensure the success of your summer sales

Written by Zoé Baillieux on Mar 25, 2020 7:45:15 PM

As part of its series of conferences on "Generating traffic at points of sale", Le Campus invited Charlotte Le Bonniec and Antoine Bouchard, both of whom are responsible for the success of our clients' marketing operations, for a webinar focusing on the theme :

"Data, AI and Individualized Marketing: Best Marketing Practices to Ensure the Success of Your Summer Sales"

The sales period now shortened to 4 weeks is even more crucial to brand's performance. Marketing teams need to capitalize on this limited time to sell out their inventory while generating maximum value. 

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Topics: Predictive Marketing, AI &Data, individualized marketing

Individualized Marketing for Tour operators: locate individuals looking to travel as early as possible & accompany them to conversion

Written by Zoé Baillieux on Mar 24, 2020 4:05:09 PM

Advalo's platform’s AI harness your data to identify individuals having a travel plan, and qualifies their needs and accompanies them in a personalized manner, all the way until conversion.

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Topics: Predictive Marketing, AI &Data, individualized marketing, TRAVEL

[REPLAY - WEBINAR] Retailers  : Prepare your 2020 Strategy

Written by Zoé Baillieux on Mar 19, 2020 5:10:32 PM

As part of its series of conferences "Generating traffic at the point of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme :

"Prepare your strategy to develop customer value and ensure its future growth in 2020".

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Topics: Predictive Marketing, individualized marketing

[REPLAY - WEBINAR] : How to capitalize on customer value to find sustainable growth

Written by Zoé Baillieux on Mar 4, 2020 5:40:57 PM

As part of its series of conferences "Generating traffic in points of sale", Le Campus invited David Le Douarin, co-founder of Advalo for a webinar focused on the theme: "How to develop customer value to find growth sustainable. "

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Topics: Predictive Marketing, Exclusive interviews, omnichannel, individualized marketing, expert interview

[TRIBUNE] David Le Douarin : “Data-driven marketing provides concrete solutions to act against the drops of in-store traffic”

Written by Zoé Baillieux on Mar 3, 2020 2:35:12 PM

The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.

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Topics: Retail, individualized marketing, expert interview

Retail : Prepare your 2020 strategy to develop customer value and ensure growth in 2020

Written by Zoé Baillieux on Mar 3, 2020 1:53:15 PM

In a context where margins are reduced each day a bit more and faced with customers who are less and less reactive and who generate less and less value, retailers have become aware of the need to develop their marketing strategy and rethink their action plans that will allow them to retain their customers and seek maximum value by individually influencing the purchasing behavior of each customer.

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Topics: Retail, Predictive Marketing, individualized marketing

Integrate data, target more precisely ... The new challenges for Marketing Directors

Written by Zoé Baillieux on Mar 2, 2020 4:48:16 PM
 
More digital, and data to process, customers who expectations sometimes change and contradict each other... The function of the marketing director is undergoing profound changes.

"On the retail side of things, customer centric organizations are also emerging: The challenge for distributors is to move from mass marketing to finer individualized and oriented marketing. Not everyone has the same maturity in this area, nor the same means, says Bertrand Bodineau, head of retail in the Michael Page recruitment firm.

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Topics: Actualités

Food : How to switch to Individualized Marketing to retain customers?

Written by Zoé Baillieux on Mar 2, 2020 4:32:07 PM

Home delivery, order terminals at points of sale, click and collect .... the restaurant sector has been very shaken up by digital. This has completely transformed the customer journey and their purchasing habits. Restaurant professionals now have access to much more data on their consumers than a decade ago. In this highly competitive sector, it is now essential for restaurateurs to understand precisely customer consumption habits in order to meet their needs and desires as closely as possible.

 

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Topics: individualized marketing

[TOY MARKET] Christmas holidays: 8 best data-driven practices to illuminate campaign performance

Written by Zoé Baillieux on Mar 2, 2020 3:02:35 PM

Following poor performance in 2018 and the year 2019 marked by social movements which have greatly slowed down activity, toy market brands are counting more than anything on this key period of activity to catch up in terms of business turnover.

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Topics: Retail, omnichannel, CRM