Advalo builds on AWS to become the strategic lever of retailers.

Written by Zoé Baillieux on Sep 6, 2019 10:58:36 AM

A major player in individualized marketing, Advalo granted Aithority an exclusive interview.

Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

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Topics: AI &Data, individualized marketing, expert interview

SEAT France invests in AI and data with Advalo to increase its reputation and accelerate sales in France.

Written by Zoé Baillieux on Sep 3, 2019 10:37:52 AM

The automotive brand SEAT, accompanied by its respective agency  C14TORCE, has chosen Advalo the first individualized marketing platform to maximize the impact of its marketing and communication actions in France with its customers and prospects. By leveraging its omnichannel data, SEAT can detect purchase intention in real-time to customize its marketing actions to increase dealership traffic (more leads) and sales conversions.

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Topics: Automobile, individualized marketing

[Advalo for Auto] Boost Private Sales through individualized marketing with Advalo

Written by Zoé Baillieux on Aug 22, 2019 12:56:56 PM

Private Sales is considered a key event in the automotive industry and can be an effective means to reconnect with your customers and reward them by inviting them to take advantage of exclusive offers. In order to maximize the success of these events, it is essential to be able to clearly assess one's database and detect a target clientele of potential buyers to reactivate.

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Topics: Automobile

[CRM]How to implement a Data strategy that supports customer knowledge

Written by Zoé Baillieux on Aug 19, 2019 5:24:02 PM

This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.

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Topics: Predictive Marketing, AI &Data, individualized marketing

Is DNA analysis the future of personalized marketing, or a false positive?

Written by Zoé Baillieux on Aug 9, 2019 1:51:42 PM

Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.

What once seemed like science fiction is becoming reality as marketers begin to analyze consumer DNA and other bodily data to deploy campaigns and create products explicitly with an individual's unique characteristics in mind.

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Topics: Personalization

How can marketers prepare for the rise in hyperpersonlaization

Written by Zoé Baillieux on Aug 8, 2019 3:34:57 PM

If you’ve ever noticed an email from a brand addressed directly to you or based on your prior purchases, then you’ll be familiar with marketing personalisation. This was an early broad approach, and we have seen personalisation evolve as organisations have brought new types of data into the mix, including contextual and location specific information, followed by analytics and machine learning for more real-time customer data.

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Topics: Retail, Predictive Marketing, Personalization

Travel: evolving towards individualized marketing

Written by Zoé Baillieux on Aug 7, 2019 2:27:28 PM

The travel industry has been shaken up by the digital world, this has in return completely transformed the customer journey. It is therefore essential for the professionals of the travel and the hotel industry, to capture the interest of its prospects when they are in search phase.

Advalo puts individualized marketing to the benefit of travel agencies and hotel groups to generate traffic on their website, capture customers presenting purchase intention during the moment they are most upstream in their travel project in order to have these customers convert quickly.

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[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

Written by Zoé Baillieux on Aug 6, 2019 4:10:06 PM

With the Advalo platform, Eram's teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

Written by Zoé Baillieux on Aug 6, 2019 4:02:19 PM

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

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Topics: Retail, individualized marketing, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

Written by Zoé Baillieux on Aug 6, 2019 3:53:20 PM

With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.

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Topics: Retail, Cas Clients, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Eram optimized the profitability of its campaigns in real-time on Google Ads: CPA reduced by 25%

Written by Zoé Baillieux on Aug 6, 2019 3:42:52 PM

Real-time connectivity between the Advalo platform and Google Ads enables Eram to tailor keywords and bid strategies for its Google Network campaigns based on the value of each customer.
Eram optimized its budget by concentrating its investments on priority targets. 

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Topics: Retail, Use Case, Webinar, Vidéo

[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

Written by Zoé Baillieux on Aug 6, 2019 3:29:44 PM

Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we're able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.

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Topics: Retail, Predictive Marketing, Exclusive interviews, Use Case, Webinar

Why Retailers should rely on AI, Data to reconnect with brand growth

Written by Zoé Baillieux on Aug 6, 2019 10:55:15 AM

David Le Douarin, co-founder of Advalo shares a commentary on Target Marketing where he explains how AI has the potential to improve performance and increase efficiency throughout the entire customer journey.

Read it here:

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Topics: Exclusive interviews, AI &Data, customer experience

The power of propensity: Understanding this measures role in your marketing efforts

Written by Zoé Baillieux on Aug 5, 2019 3:44:33 PM

Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets to marketing each year.

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Topics: Retail, Predictive Marketing, Exclusive interviews

Which trends await the automotive sector?

Written by Zoé Baillieux on Aug 1, 2019 4:22:59 PM

According to the "Drive" study, conducted by Kantar TNS and 366, the automotive sector is still focusing on a very concession-oriented buying path, without, however, overshadowing the digital dimension of the past two years.

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Topics: Automobile, AI &Data, Digital Transformation

Customer Relationship: AI is a competitive advantage

Written by Zoé Baillieux on Jul 31, 2019 3:06:10 PM

A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations …

LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship and the commercial success of a company.

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Topics: AI &Data, customer experience

International E-commerce is booming

Written by Zoé Baillieux on Jul 30, 2019 2:55:39 PM

International e-commerce has experienced exceptional growth since 2015 when it already reached 269 billion euros. In 2020, it should exceed 881 billion euros …

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Topics: Retail, customer experience, Digital Transformation

The Customer Journey in the Omnichannel era

Written by Zoé Baillieux on Jul 29, 2019 2:15:56 PM

Omnichannel is now a reality for a majority of consumers. If the store remains the favorite selling point of the French, they are today 85% to use digital in parallel, whether to buy or to inquire …

Wide has just released the results of its first unpublished study, in partnership with EBG and Harris Interactive, on optimizing the omni-channel shopping journey.

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Topics: Retail, omnichannel, customer experience

Deliverability and commitment are linked

Written by Zoé Baillieux on Jul 26, 2019 3:10:07 PM

A new study reveals the direct link between subscriber engagement and filtering rate as spam in email messaging.

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Topics: Retail, Marketing prédictif, AI &Data

More on the AI and Society conference organized by Turing Club X Viuz

Written by Zoé Baillieux on Jul 25, 2019 2:32:32 PM

Thursday, July 4th in Paris, was held the first edition of the conference IA and Society organized by the association of the Turing Club and Viuz.

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Topics: Exclusive interviews, AI &Data